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Top Online Retailers Winning a Competitive Market

Optimizely

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial.

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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades.

Marketing 279
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. One in four consumers are shopping more with small brands.

Consumer 312
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. What is an integrated digital marketing campaign? In contrast, the typical U.S.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Conversion Optimization Strategies for Luxury Online Retailers

UpSellIt

Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. What is Luxury Marketing? The Future of Luxury Marketing.