Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 332

B2C Marketing Technology Consumer 332

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263

Consumer Beauty and Health Retail Fashion 263

Retail TouchPoints

SEPTEMBER 11, 2023

According to the Forrester survey , 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

Technology 264

Technology Point of Sale Customer Experience Events 264

Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

Fulfillment 277

Fulfillment B2B Marketing Shipping Costs 277

Forrester eCommerce

OCTOBER 24, 2023

Consumers and customers interact with brands across their customer journeys (see figure). Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Many of these moments are personalized.

Consumer 390

Consumer Technology Customer B2C 390

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Today, it is possible to stimulate all consumer senses online. virtual reality).

Technology 279

Technology Retail Customer Experience Presentation 279

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 221

Technology Marketing B2C Presentation 221

Retail TouchPoints

JULY 21, 2023

These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As Uninspiring. That’s a very conversational interaction,” she said.

Technology 246

Technology eCommerce Outdoor Consumer 246

Forrester eCommerce

JUNE 23, 2021

It has become increasingly clear that technology is a critical component of the client-agency relationship. As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients.

Technology 313

Technology Consumer Marketing B2C 313

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Retail TouchPoints

SEPTEMBER 19, 2023

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

Apparel 278

Apparel Technology Payment Services Games 278

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. But as this technology becomes an increasingly visible asset, it holds the power to free up time, break through creative blocks and solve customers’ needs in new ways.

Marketing 264

Marketing Technology Recommendation Management 264

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 324

Consumer Merchant Services Sporting Goods eCommerce 324

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 310

Mobile Technology Marketing Consumer 310

Retail TouchPoints

JANUARY 25, 2021

Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns. These concerns are fueling consumer expectations for more contactless experiences everywhere they go, including the retail environment. The industry, valued at $5.2 billion in 2016, is projected to reach $26.15

Technology 217

Technology Consumer Retail Other 217

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Kissmetrics

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

Technology 363

Technology Social Media Information Live Chat 363

Forrester eCommerce

FEBRUARY 12, 2020

Let’s face it, the marketing technology ecosystem is harder to navigate than ever before.

Technology 235

Technology Presentation Marketing B2C 235

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

Consumer 246

Consumer Payment Services Food and Beverages Supplies 246

Retail TouchPoints

MARCH 16, 2023

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

Consumer 290

Consumer Leisure Technology Travel 290

Retail TouchPoints

JULY 1, 2022

Ron Johnson, CEO and co-founder of Enjoy Technology. Six years later, Johnson might answer that question differently — his “commerce-at-home” startup Enjoy Technology filed for bankruptcy on June 29, 2022, after a series of setbacks including staffing shortages and dwindling liquidity. His response: “Going to JCPenney.”

Technology 325

Technology Telecommunications Consumer Electronics Electronics 325

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. Businesses are integrating commerce technology into these videos, making it easy for viewers to buy products they see.

Marketing 299

Marketing Technology Games Information 299

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

APRIL 25, 2023

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. On the B2B side, Merrell is using 3D and AR tech to sell their products via digital showrooms, prior to manufacturing and shipping, to increase speed to market, reduce costs and lower their carbon footprint.

Technology 277

Technology eCommerce Shipping Costs Games 277

Forrester eCommerce

JANUARY 22, 2020

Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience.

Technology 291

Technology Consumer Customer Marketing 291

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 264

Marketing Fashion Shipping Costs Consumer 264

365 Retail

APRIL 4, 2024

Experiential marketing has emerged as a pivotal strategy for brands aiming to create deep, meaningful connections with their audiences. By blending innovative technologies with creative strategies, experiential marketing delivers immersive experiences that transcend traditional advertising.

Technology 52

Technology Marketing Social Media Presentation 52

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 170

Technology Marketing Presentation B2C 170

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. But lukewarm consumer sentiment around generative AI as a creative tool complicates the picture, and requires that brands strike a balance in their messaging in order to meet people where they are.

Marketing 264

Marketing Food and Beverages Retail Social Media 264

Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” But consumers aren’t just buying items online and having them shipped to the house. RTP: The recession isn’t impacting retail budgets for technology, which is great.

Technology 278

Technology Shipping Costs Omnichannel Mobile 278

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 110

eCommerce Marketing eCommerce Marketing Toys 110

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end.

Marketing 263

Marketing Presentation Consumer Recommendation 263

Retail TouchPoints

JANUARY 26, 2022

The reality is that the luxury market, especially as it relates to the 1%-10%, is untouched, as people still want the latest and greatest brands have to offer. Brand loyalty and brand relationships remain central to the longevity of success in the market. D:R Currently, Gen Z is the biggest growing market right now.

Technology 290

Technology Multi-channel Department Stores Definition 290

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 363

Consumer Retail Travel Omnichannel 363

Retail TouchPoints

FEBRUARY 21, 2022

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. If one thing has become clear during the last two years, it’s that consumers value options for convenience.

Consumer 313

Consumer Merchant Services Apparel Supplies 313

365 Retail

APRIL 2, 2024

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail Technology Show (RTS), taking place on 24 & 25 April 2024 at London’s Olympia, reveals.

Technology 111

Technology Retail Social Media Events 111