Visa Debuts Web3-Based Loyalty Solution to Help Brands Engage with Consumers in New Ways
Retail TouchPoints
JANUARY 5, 2024
Consumers’ loyalty program preferences and expectations are e v olving , and while financial benefits are still seen as valuable, consumers also are increasingly seeking services and experiences that reflect their journey and growing relationship with a brand. A number of brands, including Starbucks, Adidas, E.l.f.
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