Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”. Make Mobile Count. Make Mobile Count. Mobile: 1.5%.

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Mobile Retail Technology – Too Fast, Too Furious?

Retail TouchPoints

The second lane is where mobile technology lives, and it couldn’t be more of a contrast. Beyond the hardware, 5G network connectivity is a promising and complex standard that could redefine broadband for consumers and retailers alike. The rise of 5G will transform the retail experience for both consumers and employees. For consumers, it means a more personalized shopping experience. Ross Homans Stratix mobile mobility as a service

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Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Successful mobile apps provide seamless, end-to-end experiences.

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How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself. ” Retailers are attaining this “love” in large part through advances in mobile technology.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen. Google’s Mobile-First Index.

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3 Keys For A Killer Mobile Experience

Retail TouchPoints

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. Combine both of those together and they’re really providing ease and access that consumers have never seen before.” The majority of mobile shopping experiences were very clunky,” Rob said.

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Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple

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Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.” Don’t stop mobile marketing ; 2.

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Using Mobile Push to Better Engage Customers on Your App

Zaius

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” Two weeks went by, and despite the fact that I was regularly engaging with each app/each retailer’s merchandise, I didn’t receive a single push notification or mobile message.

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What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. As retailers undertake these initiatives, they must keep in mind that the end goal is to build better relationships with consumers and keep the conversation flowing through (and between) various channels. CCS19 connected consumer Editor Q&A

80 Brands Offering Mobile Storefronts Via ‘Swipe.Shop.’ for Holidays

Retail Touch

Group Nine Media has launched a mobile commerce solution dubbed “Swipe.Shop” that will feature more than 80 bespoke digital storefronts and spotlight products/gifts for the holiday season. News Briefs Kohl's Gap banana republic H&M mobile shopping Old Navy holiday 2020 corona e.l.f.

4 Strategies That Reduce Mobile Abandonment

UpSellIt

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ? Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a caveat: mobile abandonment is extremely high. In fact, over 85% of mobile shopping carts wind up abandoned.

Mobile eCommerce Best Practices

Groove

According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. In addition to keeping up with mobile eCommerce trends and strategies , we recommend following these mobile eCommerce best practices so that you can capture the majority of these online sales. Mobile eCommerce Best Practices.

How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers.

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5 Mobile eCommerce Examples

Groove

With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products. Don't get us wrong - there are still many brands out there with mobile websites that do not accurately reflect their brand. So, we're sharing our favorite mobile eCommerce examples to help spark your mobile design inspiration.

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. If your brand wants to win the direct to consumer game, you can’t just efficiently fill orders, you need to expertly fulfill the modern expectations of customers who place those orders. Why brands are going direct to consumer. Direct to Consume

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.

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How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be. Like sleeping on an airplane, shopping on an iPhone or other mobile device still doesn’t feel quite right most of the time.

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A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. shoppers will visit a retailer’s site using a mobile device than a desktop computer. It would appear that there is no going back in the move to mobile.

Win More Customers With eCommerce Mobile Apps

Elsner

The business owners started to put emphasis on consumer behavior so that they can provide an improved user experience. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 From the above figures, it is clear that eCommerce mobile apps are a huge success. . Shoppers Love Mobile Apps.

5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

Retail TouchPoints

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. Here are just a few reasons why every retailer should have a mobile app: They allow customers to interact with the brand, even when on the go: People value convenience — that’s one of the major reasons that the e-Commerce movement has been successful. Nevertheless, no matter how advanced they are, mobile apps offer convenience to the modern shopper.

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Webinar: mobile device trends and consumer behavior, insights from Google

TradeGecko

That’s the number of times an average person touches their mobile devices each day. Along with all those touches comes new trends the way people do things: how they consume information and also, how they buy things. Is your business ready to take advantage of this trend in consumer behavior? Mobile Webinar2,400 times.

Embracing mobile commerce: 6 ways to optimize

GetElastic

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? With many shoppers starting and ending their shopping journey on mobile , it is imperative that businesses optimize for mobile commerce. 6 ways to optimize mobile commerce: 1. Mobile Commerc

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Five Reasons Why Every Retail Associate Needs a Mobile Device

RetailMinded

Contributed by Dipesh Hinduja, Mobile Solutions Architect at Stratix. Putting a mobile device into the hands of a retail associate is rapidly becoming a key, revenue-driving part of that strategy. Associate mobile is key to the future of retail. . Mobile POS.

5 Reasons How a Mobile App Can Boost Ecommerce Business Revenue

Elsner

In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. Imagine an independent business trying to scale and increase sales via traditional modes of selling rather than opting for a retail mobile eCommerce app? eCommerce mobile apps have become the most preferred and interactive relation between businesses and clientele.

5 Mobile eCommerce Design Tips To Improve UX

Groove

According to BigCommerce, mobile sales are expected to account for 54% of total eCommerce sales by next year. That being said, websites designed for mobile devices are bound to engage more customers and drive more revenue than those designed only for desktop.

How to Prep for Mobile Commerce in 2018

SellBrite

Over the past 17 years, consumers have been spending increasing amounts of money online. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. To help sellers prep for “m-commerce” in the coming year, this guide will walk through how much mobile shopping has grown. Mobile Commerce is Taking Over Ecommerce.

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Retail Mobile App Experiences: New Best Practice Series

Forrester's Customer Insights

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations! age of the customer consumer mobile activities consumer mobile devices customer experience measurement digital customer experience mobile apps online retail retail Customer Experience (CX) digital retail mobile

Harris Poll Survey Forecasts Consumer Spending Rebound in Q4 and 2021

Retail Touch

A new study from OpenX and The Harris Poll predicts a rise in both consumer spending and marketing budgets for Q4 and 2021. consumers in late July (as well as 391. B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior.

Closing the mobile conversion gap with PWAs

GetElastic

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. Although mobile is edging out other devices in terms of traffic and use, it is still possessing a challenge for retailers in terms of lower conversion rates when compared to desktop.

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Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 They have thrived because they were able to offer unique customer products, exploit the inefficiency and high prices of legacy players and create brands and experiences that appeal to digital native consumers. Physical location provides another layer of context for consumers during the discovery process.

6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Zaius

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce. It’s often expensive and incredibly time-consuming to build a mobile application.

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Prepare Your Brand for Today’s Mobile Consumer

Salsify

Takeaway: Today’s mobile consumer is savvy and undeterred when seeking the best price and information for their purchase. Instead of getting in their way and potentially losing the sale, these examples and tips will inspire your company to allow the consumer drive their own shopping experience

The Many Digital Touchpoints of the Modern Consumer

ChannelAdvisor

For every transaction you have with a consumer, there were at least a dozen different influences that went into that person’s decision to buy from you. Sponsored Products, Sponsored Brands and Product Display Ads are all highly visible to (and frequently used by) consumers.

Why and how to include mobile location data in your customer journey analysis

Jumpshot

Mobile location data is like web analytics for the real world. Unlike web analytics, mobile location data doesn’t produce mission critical insights independently, rather it needs to be analyzed in the right context. At Jumpshot, we provide organizations with a way to look at mobile location data through the lens of the customer journey. Organizations can also utilize mobile location data to detect where their customers are when they visit their site.