Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

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Stay Connected To Consumers Via Mobile Engagement Automation

Forrester eCommerce

The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world.

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Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation

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Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester eCommerce

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

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The Realities of Rural 5G Deployment in the US

Forrester eCommerce

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

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2018 Retail Best Practices Extended: Mobile Web

Forrester eCommerce

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

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Uncovering The Enterprise Risks Posed By Consumer Connected Devices

Forrester eCommerce

Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk. security & risk cybersecurity employee experience IoT mobile Security & Risk

Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences

Forrester eCommerce

This year we evaluated the functionality and usability of six European retailer’s mobile apps. consumer mobile activities customer experience online retail retail user experience digital retail functionality mobileMy colleague Alex Causey and I have now finished the second European Retail Wave.

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2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

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Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices.

Mobile Retail Technology – Too Fast, Too Furious?

Retail TouchPoints

The second lane is where mobile technology lives, and it couldn’t be more of a contrast. Beyond the hardware, 5G network connectivity is a promising and complex standard that could redefine broadband for consumers and retailers alike. Ross Homans Stratix mobile mobility as a service

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European Banks Are Redoubling Their Mobile Banking Efforts in 2019 – Just Not All At The Same Speed

Forrester eCommerce

Banks across Europe are all working hard to build the killer mobile banking app. They aim to keep pace with their customers’ needs and rising expectations as consumers’ appetite for banking on the go shows no signs of abating.

How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schambach’s ideas relate to a number of current retail trends.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.

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3 Keys For A Killer Mobile Experience

Retail TouchPoints

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce.

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What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A

Enterprise Meets Consumer Security: Exploring Approaches To Protect Employees At Home

Forrester eCommerce

age of the customer cloud security content security cybersecurity data security endpoint security information security IoT security mobile security network security physical security privacy security & risk

Win More Customers With eCommerce Mobile Apps

Elsner

The business owners started to put emphasis on consumer behavior so that they can provide an improved user experience. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

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BBVA Tops Forrester’s 2019 Global Mobile Banking App Reviews

Forrester eCommerce

Spain’s BBVA has come top in Forrester’s global mobile banking app reviews for the third year in succession. Over the past few months, a team of Forrester analysts and other researchers has reviewed the functionality and user experience of 54 leading mobile banking apps from around the world.

5 Mobile eCommerce Examples

Groove

With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products. 5 Mobile eCommerce Examples.

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Using Mobile Push to Better Engage Customers on Your App

Zaius

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ”

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

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4 Strategies That Reduce Mobile Abandonment

UpSellIt

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ? If possible, avoid them on mobile.

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Mobile eCommerce Best Practices

Groove

According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. Mobile eCommerce Best Practices.

How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers.

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Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple

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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

Retail TouchPoints

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. And what’s more convenient than a mobile app that allows you to browse products, check prices and purchase goods no matter where you are?

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Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

Mobile 195

How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. Why are your mobile conversion rates so low?

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A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

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Cameras And Displays Sell Phones; Services Create Sticky Customers

Forrester eCommerce

age of the customer Apple consumer mobile devicesApple held its annual fall product event in Cupertino, CA this morning. Apple continued to put forth exciting products AND services that will differentiate it from its obvious competition.

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel.

2018 Continues To Be Tumultuous Year In Smartphone Industry

Forrester eCommerce

consumer mobile devices enterprise mobile devices2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that this trend will continue this year.

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Embracing mobile commerce: 6 ways to optimize

GetElastic

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce?

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5 Reasons How a Mobile App Can Boost Ecommerce Business Revenue

Elsner

In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. Ecommerce Ecommerce business eCommerce Mobile Apps