Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation

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Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester eCommerce

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

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3 Keys For A Killer Mobile Experience

Retail TouchPoints

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of.

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Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences

Forrester eCommerce

This year we evaluated the functionality and usability of six European retailer’s mobile apps. consumer mobile activities customer experience online retail retail user experience digital retail functionality mobileMy colleague Alex Causey and I have now finished the second European Retail Wave.

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2018 Retail Best Practices Extended: Mobile Web

Forrester eCommerce

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

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2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

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How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schambach’s ideas relate to a number of current retail trends.

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Embracing mobile commerce: 6 ways to optimize

GetElastic

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce?

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers.

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Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple

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2018 Continues To Be Tumultuous Year In Smartphone Industry

Forrester eCommerce

consumer mobile devices enterprise mobile devices2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that this trend will continue this year.

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A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

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Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

Mobile 195

Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

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Convert your mobile browsers into buyers with these recommendations

GetElastic

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. Based on data from comScore there are five reasons mobile shoppers don’t convert: 2% — security concerns.

Using Mobile Push to Better Engage Customers on Your App

Zaius

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ”

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How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. Why are your mobile conversion rates so low?

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

That same grandchild, on the other hand, might spend weeks parsing smartwatch reviews, adding, then abandoning items in their cart on both mobile and desktop, before finally purchasing because of an enticing email offer. This modern consumer behavior has led to a rise in two industry terms.

Mobile Commerce: More Than Responsive Design

OrderDynamics

Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% Consumers are addicted to smartphones.

Why and how to include mobile location data in your customer journey analysis

Jumpshot

Mobile location data is like web analytics for the real world. Unlike web analytics, mobile location data doesn’t produce mission critical insights independently, rather it needs to be analyzed in the right context.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

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Apple Continues To Empower The Patient To Be An Informed Consumer

Forrester eCommerce

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. age of the customer healthcare mobile appsIn January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […].

Competing In Smartphones Demands More Than Great Hardware — You Need A Strong Ecosystem

Forrester eCommerce

consumer mobile adoption consumer mobile devices mobile engagement mobile momentsThe smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders are better positioned to take advantage of their momentum to strengthen their position in the market. Not unlike 10 years ago, what it will take to compete will shift dramatically […].

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Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

Retail TouchPoints

While you may assume that young and middle-aged consumers are the only ones who are really making use of self-checkout, the numbers reveal a different story. Clearly, self-checkout is proving to be useful for consumers of all ages.

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[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Free Download.

How to Prep for Mobile Commerce in 2018

SellBrite

Over the past 17 years, consumers have been spending increasing amounts of money online. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile Commerce is Taking Over Ecommerce.

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3 Steps To Mobile Mastery: Grab Attention, Leverage Influencers, Integrate Smart Devices

Retail TouchPoints

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. Sarah Personette, VP of Global Business Marketing at Facebook , shared that 40% of mobile web site visitors leave at three seconds of delay.

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Mobile Goes Way Beyond Conversion

Guidance

Mobile is at the center of retail growth, but before your business can harness it you need to first understand how customers are using their devices to interact with brands. Mobile is Transforming E-Commerce Mobile is the number one way that brands and their customers interact.

How Can Shopping Malls Revive And Bring Back Consumers?

Retail TouchPoints

No wonder the consumers responding to the Morning Consult survey say they want better dining and movie theater options in malls; going out to eat and going to the movies are still activities worth getting off the couch to do. Aside from that, it provides consumers with unique experiences.