As Mobile Sales Surge, Retailers Double Down on the App Experience
Retail TouchPoints
AUGUST 10, 2023
Insider Intelligence predicts that mobile commerce sales will account for 43.4% retail ecommerce sales — and 6.5% retail sales — in 2023. Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences.
Let's personalize your content