The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. The Consumer Is Always Right The old adage that “the consumer is always right” has a new meaning in today’s retail industry.

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

The Secret to Mastering Your?Omnichannel Strategy: Inventory Management

BigCommerce

As consumer behaviors change, so must retailers. But, one thing remains the same throughout time: inventory is at the center… Omnichannel Strategies

What is Omnichannel Personalization?

Kibo

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand.

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. What is an omnichannel marketing strategy?

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

Enrich Your Omnichannel Campaigns with Zaius SMS

Zaius

Consumer research suggests that the preference for messaging is growing, and people are more likely to read text messages than to open emails. Recognizing our clients’ needs to expand the reach of their omnichannel marketing efforts, we’ve been hard at work to implement our fully integrated Zaius SMS solution. The post Enrich Your Omnichannel Campaigns with Zaius SMS appeared first on Zaius. Did you know that worldwide, more people own a cell phone than a toothbrush?

Keep up with leading omnichannel retailers

PFS

Today’s hyperconnected consumers spend their days hopping from one device to another. 2 It is more and more critical that retailers connect their online and offline channels through omnichannel commerce to ensure a consistent experience for today’s anytime, anywhere shoppers. CONSUMERS WANT MORE. A recent shopper survey conducted by Internet Retailer and Bizrate revealed some significant truths about how consumers are embracing omnichannel.

In The Retail Renaissance, Omnichannel Is The Mona Lisa

Retail TouchPoints

We see smart retailers playing to their strengths and investing in creating the sorts of omnichannel shopper experiences that pure play e-Commerce giants can’t. It shows college dorm supplies online on its easy-to-navigate web site, and consumers have the option to purchase online or go into the store to inspect the items before making a final decision. Consumers are already spending unprecedented amounts of time on mobile shopping apps.

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve. Adam Blair, Executive Editor: Analyzing the data from this year’s Omnichannel Survey makes me wonder, yet again, when our industry will adopt a more accurate descriptive term.

Why Streamlined Omnichannel Shopping Is The New ‘Table Stakes’ In Retail

Retail Touch

Consumers are recognizing that major companies can play a large role in shaping tomorrow — both in terms of their influence on society at large and the post-COVID-19 shopper experience, according to the Visions Into The Future report by CallisonRTKL.

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. Topics ranged from bridging the online/offline gap to delivering on BOPIS and other omnichannel realities, post-sale personalization initiatives and experiential retail. The RTP editors take the time to answer the question: What does being a Connected Consumer mean?

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 They have thrived because they were able to offer unique customer products, exploit the inefficiency and high prices of legacy players and create brands and experiences that appeal to digital native consumers. In this situation, a solid omnichannel strategy is a must.

Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail Touch

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. I said, ‘Let’s call it direct to consumer and digital transformation.’

The 2017 Omnichannel Holiday Strategy Advantage

Wiser

To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. If last year was any indication of the sheer power of omnichannel retailers, then we’re in for a treat again this coming holiday season.

Omnichannel Inventory Management & the busy holiday shopping season

Frooition

Now that consumers have adjusted their shopping habits in response to the pandemic, many ecommerce experts are anticipating a spike in ecommerce sales for the 2020 holiday season. . Why ecommerce companies should adopt an omnichannel approach? 5 omnichannel holiday best practices.

Introducing Forrester's Omnichannel Commerce Playbook

Forrester Omnichannel

Today we announce the launch of our brand new Omnichannel Commerce Playbook! In its many forms, omnichannel is quickly resetting customer expectations, and redefining what it means to deliver seamless, fully-integrated commerce across the enterprise. This playbook provides a structured framework to help eBusiness leaders strategically plan, launch, and maintain omnichannel capabilities and services. consumers in 2015 spent a whopping $1.5 omnichannel.

Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

Retail Touch

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Where are those consumers in our data?

Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’

Retail Touch

A key feature of this “Next Normal” will involve advances in omnichannel, which Brendan Witcher, Principal Analyst for Digital Business Strategy at Forrester , noted is in its first or second inning. During his keynote, Witcher emphasized that retailers will need to refocus on omnichannel fundamentals in order to prepare for the future — a future that includes cutting-edge services and experiences such as conversational commerce , IoT commerce and shoppable video.

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

B2C 163

What Exactly is Omnichannel Fulfillment?

OrderDynamics

What Exactly is Omnichannel Fulfillment? . Omnichannel has become more than just a buzzword in retail. Omnichannel retail is gaining momentum. What specifically is omnichannel fulfillment, in the retail environment? What is Omnichannel Fulfillment? . Omnichannel fulfillment is the order fulfillment process completed across multiple channels. Omnichannel fulfillment is different from traditional models. Omnichannel Fulfillment: Strategies.

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. In the grand scheme of retail, omnichannel is relatively young. So, it’s not surprising that while doing our latest research into Click and Collect consumers, noticed one of the greatest opportunities in omnichannel today, the Lapsed omnichannel consumer group. Here’s why this group of consumers can change your omnichannel ROI. .

The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers. The omnichannel migration dilemma.

The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers. The omnichannel migration dilemma. For consumers just about all of this is good news.

Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

Retail TouchPoints

In retail, consumers are researching and purchasing goods via smartphones, tablets and computers, swapping the in-store experience for at-home convenience, while retailers rely on email to communicate with their best customers. Retailers need to bring consumers back in-store to not only strengthen their relationships with them, but because it’s a good business move. Omnichannel experiences allow retailers to successfully bridge the digital-to-physical divide.

Should the Word Omnichannel Stay?

OrderDynamics

Should the Word Omnichannel Stay? Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” million hits on the word ‘omnichannel’. Omnichannel retail is part of the retail renaissance taking place today. A growing number are activating their omnichannel strategies. Read More: Omnichannel Retail vs Ecommerce Pureplay. American Omnichannel Practices. Being at the infancy of omnichannel adoption, we need to call it out.

Guide to Omnichannel Pricing

Wiser

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. To clear up this confusion, we’ve written the guide to omnichannel pricing to help large scale retailers improve their pricing, all while providing a more cohesive customer experience. . How to Get Omnichannel Pricing Right .

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. is able to do this thanks to a number of key features and enhancements: Integrated Omnichannel Retail Solutions. The post The Technical Architecture Behind Integrated Omnichannel Unveiled appeared first on.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

Get your free comprehensive omnichannel report now. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. With this in mind, we’ve launched a new study analyzing modern, omni-channel consumer behavior.

Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail Touch

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty.

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Yet recently many retailers have been more focused on the need to create unique experiences to draw consumers to the brand and generate more foot traffic in stores. Editor Q&A BOPIS convenience fulfillment omnichannel JDA survey

Digital-First and Omnichannel Retailers will easily pivot through the Unpredictable 2020 Holiday Season

iVend

More importantly, these changes have accelerated the need for a future-proof retail strategy, one that is digital lead and fully omnichannel enabled. Digital-first and omnichannel retailers who tick all of these boxes will find it easy to pivot through an unpredictable holiday season.

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. is able to do this thanks to a number of key features and enhancements: Integrated Omnichannel Retail Solutions. The post The Technical Architecture Behind Integrated Omnichannel Unveiled appeared first on.

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. is able to do this thanks to a number of key features and enhancements: Integrated Omnichannel Retail Solutions. The post The Technical Architecture Behind Integrated Omnichannel Unveiled appeared first on.

The Omnichannel Retailer – Omni-2000 Research – EP001

OrderDynamics

The Omnichannel Retailer – Omni-2000 Research – EP001. In the opening episode of The Omnichannel Retailer Podcast Charles Dimov and Carla van Deventer delve into the Omni-2000 research. The Omnichannel Retailer. Carla : Hi, and welcome to the very first episode of The Omnichannel Retailer. The Omnichannel Retailer is a podcast that will look at the omnichannel retail industry every month. So one is, it’s important to consumers.

Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail Touch

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.