The Digital Consumer Age Of Retail: Moving Beyond Omnichannel
JULY 17, 2017
By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. The Consumer Is Always Right The old adage that “the consumer is always right” has a new meaning in today’s retail industry.