The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

An Omnichannel Black Friday

Forrester eCommerce

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores.

Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have questions on how you can better differentiate your brand through omnichannel and personalization? omnichannel customer experience personalizatio

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

Get your free comprehensive omnichannel report now. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. Omnichannel is a Mindset.

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

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[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Get your free comprehensive omnichannel report now. Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. Get your free comprehensive omnichannel report now. Free Download.

85% of UK consumers prefer to shop in store

Retail Technology Review

High street retailers must be savvy with omnichannel technological integration in order to survive in the digital age, new research has warned. A survey of 1,056 UK adults carried out by digital marketing agency, Marketingsignals.com, revealed that 85% of people still prefer to physically purchase products in store, despite the convenience offered by online shopping. Critical Issues Retail Supply Chain Internet Retailing

[Guest Blog] Four Ways to Enable Your Omnichannel Strategy

ChannelAdvisor

Developing an omnichannel supply chain strategy is essential to remaining competitive. According to Multichannel Merchant, while 91 percent of US merchants currently have an omnichannel strategy in place, less than 10 percent of those retailers and brands claim to have mastered the approach and technology. Here are four key areas of focus to ensure effective implementation of your omnichannel strategy.

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Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. In the grand scheme of retail, omnichannel is relatively young. Here’s why this group of consumers can change your omnichannel ROI. . These are the lapsed click and collect consumers.

The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers. The omnichannel migration dilemma.

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Editor Q&A BOPIS convenience fulfillment omnichannel JDA survey

The Omnichannel Retailer – Omni-2000 Research – EP001

OrderDynamics

The Omnichannel Retailer – Omni-2000 Research – EP001. In the opening episode of The Omnichannel Retailer Podcast Charles Dimov and Carla van Deventer delve into the Omni-2000 research. The Omnichannel Retailer. So one is, it’s important to consumers.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

Best Practices Consumer Behavior Customer-Centricity customer centric customer lifetime value omnichannel personalization

What Exactly is Omnichannel Fulfillment?

OrderDynamics

What Exactly is Omnichannel Fulfillment? . Omnichannel has become more than just a buzzword in retail. Omnichannel retail is gaining momentum. What specifically is omnichannel fulfillment, in the retail environment? What is Omnichannel Fulfillment? .

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

We even see this trend when examining the role that mobile devices play in the consumer purchase journey today. omnichannel. Data Insights Mobile commerce Path to Purchase eCommerce omnichannel smartphones tabletsMillennials: We can't seem to get enough information about them.

The Return Process: The Bane Of Many Retailers And Most Consumers

Retail TouchPoints

By Kristin Secreto, InComm Product Control Time-consuming processes and the need for specially trained and/or dedicated returns counter staff can make returns a costly operational expense. Instead of an expense, returns can be a way to keep shoppers in the store and develop consumer loyalty.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The technologies running in the background that underpin omnichannel commerce will shape the experiences that you can create.

How to Re-Engage Your At-Risk Customers

Zaius

Ideally, you should coordinate the Winback campaign across every channel, building a true omnichannel strategy for your brand. Re-engaging at-risk customers can be a time consuming process, but it can work wonders. Are your customers at-risk?

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The technologies running in the background that underpin omnichannel commerce will shape the experiences that you can create.

The Omnichannel Glass is Definitely Half Full in Germany | Austria

OrderDynamics

The Omnichannel Glass is Definitely Half Full in Germany | Austria. But when it comes to omnichannel, are retailers in Germany and Austria keeping up with the rest of the world? The research shows that Germany and Austria are among the leading regions for omnichannel practices.

DX3 2019: Photos & Omnichannel Retail Perspectives

OrderDynamics

DX3 2019: Photos & Omnichannel Retail Perspectives. Hosted in downtown Toronto, it was nice to get out of the office, to hear some of the latest omnichannel retail perspectives. From an omnichannel retail perspective, the donut chain is making strides here too.

Should the Word Omnichannel Stay?

OrderDynamics

Should the Word Omnichannel Stay? Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” million hits on the word ‘omnichannel’. Omnichannel retail is part of the retail renaissance taking place today. American Omnichannel Practices.

Forrester: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce

ChannelAdvisor

There’s no denying it: Consumer demands are higher than ever. And that’s just one finding, shared by one retailer, in Forrester’s latest report: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce. This important report includes numerous other insights on consumers’ changing shopping behaviors, and the omnichannel strategies retailers are using to meet them. How sellers can embed omnichannel throughout the customer lifecycle.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1] Now Tech: Omnichannel Order Management Systems, Q2 2018, April 2018, Forrester.

Omnichannel Retail Trends Brands Can’t Afford to Miss 2019

CPC Strategy

As consumers grow and change, so do online retail trends — and with more and more Gen Z’ers aging into shopping dominance, keying. The post Omnichannel Retail Trends Brands Can’t Afford to Miss 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Read More. Ecommerce

Omnichannel Order Management – Today’s Challenges

OrderDynamics

Omnichannel Order Management – Solving Today’s Challenges. Omnichannel order management is the technology that provides inventory visibility, routes orders to the best locations for fulfillment, and accepts returns – across all retail channels. Omnichannel Retail Strategy.

W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. All three are required for omnichannel retail where orders, inventory and fulfillment must be managed across multiple channels and locations.

The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings. The global report examined the state of omnichannel capabilities across the world.

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How Order Management Powers Connected Consumer Experiences

Kibo

The post How Order Management Powers Connected Consumer Experiences appeared first on The Omni Channel. Distributed Order Management BOPIS Customer Experience distributed order management Omnichannel Order Management order management software