The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

An Omnichannel Black Friday

Forrester eCommerce

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores.

Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have questions on how you can better differentiate your brand through omnichannel and personalization? omnichannel customer experience personalizatio

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

Get your free comprehensive omnichannel report now. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. Omnichannel is a Mindset.

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. In the grand scheme of retail, omnichannel is relatively young. Here’s why this group of consumers can change your omnichannel ROI. . These are the lapsed click and collect consumers.

DX3 2019: Photos & Omnichannel Retail Perspectives

OrderDynamics

DX3 2019: Photos & Omnichannel Retail Perspectives. Hosted in downtown Toronto, it was nice to get out of the office, to hear some of the latest omnichannel retail perspectives. From an omnichannel retail perspective, the donut chain is making strides here too.

What Exactly is Omnichannel Fulfillment?

OrderDynamics

What Exactly is Omnichannel Fulfillment? . Omnichannel has become more than just a buzzword in retail. Omnichannel retail is gaining momentum. What specifically is omnichannel fulfillment, in the retail environment? What is Omnichannel Fulfillment? .

The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings. The global report examined the state of omnichannel capabilities across the world.

Games 68

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

B2C 163

Should the Word Omnichannel Stay?

OrderDynamics

Should the Word Omnichannel Stay? Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” million hits on the word ‘omnichannel’. Omnichannel retail is part of the retail renaissance taking place today. American Omnichannel Practices.

Omnichannel Order Management – Today’s Challenges

OrderDynamics

Omnichannel Order Management – Solving Today’s Challenges. Omnichannel order management is the technology that provides inventory visibility, routes orders to the best locations for fulfillment, and accepts returns – across all retail channels. Omnichannel Retail Strategy.

The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers. The omnichannel migration dilemma.

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Get your free comprehensive omnichannel report now. Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. Get your free comprehensive omnichannel report now. Free Download.

Instant Messaging, Key to a Connected Consumer Relationship

OrderDynamics

Instant Messaging, Key to a Connected Consumer Relationship. Where consumers want the right information at the right moment, retailers must be aware that instant messaging is becoming key to their retailing business. Connecting with consumers is crucial here.

W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. All three are required for omnichannel retail where orders, inventory and fulfillment must be managed across multiple channels and locations.

The Role of SaaS in Omnichannel Marketing

OrderDynamics

The Role of SaaS in Omnichannel Marketing. Omnichannel Marketing Brings It Together. Omnichannel marketing brings all of a business’ channels together. It’s more than likely you’ve heard the word “omnichannel” thrown around a lot. The world is changing.

ATM and Your Omnichannel Retail Technology

OrderDynamics

ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It made me wonder whether omnichannel is only the concern of the executive? That is the omnichannel vision.

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Editor Q&A BOPIS convenience fulfillment omnichannel JDA survey

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel

OrderDynamics

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. In the past, online channels might have provided ‘better’ pricing options to consumers, which encouraged the adoption of the channel, but that has changed.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

Best Practices Consumer Behavior Customer-Centricity customer centric customer lifetime value omnichannel personalization

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

We even see this trend when examining the role that mobile devices play in the consumer purchase journey today. omnichannel. Data Insights Mobile commerce Path to Purchase eCommerce omnichannel smartphones tabletsMillennials: We can't seem to get enough information about them.

The Return Process: The Bane Of Many Retailers And Most Consumers

Retail TouchPoints

By Kristin Secreto, InComm Product Control Time-consuming processes and the need for specially trained and/or dedicated returns counter staff can make returns a costly operational expense. Instead of an expense, returns can be a way to keep shoppers in the store and develop consumer loyalty.

How to Re-Engage Your At-Risk Customers

Zaius

Ideally, you should coordinate the Winback campaign across every channel, building a true omnichannel strategy for your brand. Re-engaging at-risk customers can be a time consuming process, but it can work wonders. Are your customers at-risk?

Omnichannel Retail Trends Brands Can’t Afford to Miss 2019

CPC Strategy

As consumers grow and change, so do online retail trends — and with more and more Gen Z’ers aging into shopping dominance, keying. The post Omnichannel Retail Trends Brands Can’t Afford to Miss 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Read More. Ecommerce

Are Fickle Millennials the Best Omnichannel Shoppers?

OrderDynamics

Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. In that regard, the best omnichannel shoppers point to your answers. Best Omnichannel Shoppers = High Value. Finding the Best Omnichannel Shoppers.

Testosterone, the Urge to Shop, and Omnichannel Purchasing

OrderDynamics

Testosterone, the Urge to Shop, and Omnichannel Purchasing. Making the most of the findings might help drive omnichannel purchasing. What of Omnichannel Purchasing? But, omnichannel purchasing doesn’t need to take much space. Related: Are you even offering omnichannel?

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1] Now Tech: Omnichannel Order Management Systems, Q2 2018, April 2018, Forrester.

The United State of Omnichannel in America Today

OrderDynamics

The United State of Omnichannel in America Today. It discovers the shopper’s user experience with retail omnichannel. In the global report , results show an overall state of omnichannel retailing around the world. What Does This Mean for Omnichannel in America.

Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Is Foot Traffic Still Important to Omnichannel Retail? They will become experience hubs for consumers, allowing product immersion that eventually drives a purchase, online or offline. The post Is Foot Traffic Still Important to Omnichannel Retail?

Here is Your Click & Collect Consumer Research Update

OrderDynamics

Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. With this research, we are able to gain insight into who the Click & Collect consumer is.