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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

Co-founder Christopher Weber shared how the fast growth of the site’s community has smoothed its path toward becoming an online retailer. Retail TouchPoints (RTP): How did Animals Around the Globe start? We’re doing different media now; in fact we’re developing into more of a full-blown media company.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. Social media advertising and how to leverage it. There are more than 3.6

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

With shoppers handing over personal and credit card information without batting an eyelash to online retailers, cybercriminals are presented with the perfect opportunity to strike. Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends.

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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

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