Expert insights. Personalized for you.
A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. MORE
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. MORE
No matter your brand, your vertical, your customer, even what month it is, one thing remains: Product recommendations are important. Sophisticated recommendation algorithms account for 35% of the ecommerce giant’s sales. Recommendations can be put into place at any phase of the customer journey , whether the person is a first-time shopper you know nothing about or your biggest fan. Either way, recommendation algorithms are your friend. Custom Recommendation Algorithms. MORE
Key to RST Brands’ success as a furniture company is its commitment to “solutions that don’t compromise on quality, comfort, or style” — but their robust direct-to-consumer email marketing program, The post How We Grew: Scaling Email Marketing with Product Recommendations appeared first on Bronto Blog. Cart Recovery Community Recommendations Welcome Series MORE
The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. Amazon is primarily focused on selling directly to consumers, with a little bit of business to business commerce occurring as well. Alibaba vs AliExpress: How They Differ for Regular Consumers. Can regular consumers use these websites? MORE
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated. MORE
From what consumers expect of brands, to. Guest Posts brand trust consumer behavior offline shopping online shopping recommended products social proofMarketers can learn a lot by looking at online shopping trends in 2020. The post Customer Online Shopping Behaviour in 2020 [Trends] appeared first on ECOMMERCE GROWTH Blog. MORE
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences. The post Applying merchandising rules to product recommendations appeared first on Dynamic Yield. Personalization Product Recommendations MORE
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. MORE
The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Omnyway Amitaabh Malhotra mobile Millennial consumers Brand Pay MORE
According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads. On the other hand, micro influencers, with a fraction of the audience size and lower bill rates, give brands the ability to reach specific consumers more accurately and tend to see higher engagement rates than their larger competitors. Derek Bryce NUVI influncer marketing micro influencers peer recommendation MORE
Consumers are more than willing to share their data as long as it helps them simplify their life. That’s what we are all working towards in this industry — that ideal world where we truly know our consumer, to the point where we understand their wants, needs and issues and are able to provide solutions in a way that builds trust and loyalty and simplifies their life. If you know your consumer, your consumer is more willing to interact with you and your brand. MORE
Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . MORE
If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go. Make shopping simpler for consumers. Utilize smart search recommendations. As we've just hinted at, one such app that promises to do all the above is the AI Product Recommender, created by EPICA. About EPICA Shopify the AI Product Recommender. AI-Based recommendations. MORE
Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. As ecommerce prepares for the busiest online shopping period in history , let’s take a look and how and why consumer behavior is so affected by the holiday shopping season. MORE
And that means consumers have the freedom to be extremely selective about the content they search for, read and purchase. . Website recommendations present a challenge that is not easily solved. Every digital company knows that optimization is important, but very few companies know how to implement website recommendations effectively. . Good recommendations on your site can drive performance both before and during site visits in a sustainable and scalable way. MORE
Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. Filling out transaction forms with addresses and credit card numbers often leave shoppers weary – over 60% of consumers won’t complete a purchase if the site is missing a trust logo. MORE
Are we meeting those needs by surfacing and recommending the right products to them onsite—products that they may not have known we even carried (like toilet paper)? The Importance of Search and Site Recommendations. But, because they already had our personalized recommendations technology in place, we were able to implement a remedy in just a few hours as a back end configured rule. MORE
Although this coffee and tea category has always been a regular part of consumer daily life—perhaps it has been growing since the pandemic started? According to Reuters, coffee importers in some of the largest consuming countries are stockpiling, bringing forward orders by up to a month to avoid shortages if supply chains are disrupted by COVID-19 lockdowns. What exactly are these shifts in purchase behavior now that consumers are at home vs. on the go? Brand Recommendation. MORE
The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield. Infographics Flexible Data-Driven Merchandizing Multiple Recommendation Strategies Omnichannel Recommendations Personalized Product Recommendations MORE
According to the FTC, the company misled consumers by claiming that the locks had “double-layered lock design” and were made with “anti-shim and anti-pry technologies.” MORE
One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. Data-driven product recommendations are an incredibly effective way to turn one-time-buyers into loyal customers , while increasing average order value. How to create a product recommendation campaign. What kind of product recommendations should I send? MORE
To that end, not only do we provide award-winning customer service to our seller community, but we also devote resources to support the consumers that purchase the digital products and goods that our sellers offer. As part of our continual effort to deliver the best support experience in the industry, I am happy to introduce the new Consumer Support Portal. What is the Consumer Support Portal? Previously, consumers would send an email informing us of their request. MORE
A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. But plenty of savvy retailers — including DSW, Dollar Shave Club and Neiman Marcus — recommended products in other ways that didn’t quite fit into any of those categories. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier. MORE
Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. It doesn’t take long for consumers to start exploring options for purchasing the same product from different sellers. MORE
Music apps have been using historical data to recommend new songs and artists to consumers for a long time now. In 2016, the company launched a revamped Play Music that can recommend music more accurately than any other product out there. The post 4 Ways Predictive Data Analytics Changes How Consumers Behave appeared first on Sailthru Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large. MORE
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. The post Two decades in the making – the powerful strategies behind the Amazon recommendation engine appeared first on Dynamic Yield. Personalization Amazon and Personalization eCommerce Personalization Examples Product RecommendationsAnd by taking a page from Amazon's book, brands can leverage winning strategies for their own personalization efforts. MORE
When done well, product recommendations can be a powerful tool for connecting with consumers. The Importance of Relevant Recommendations appeared first on Bronto Blog. Marketing Strategy Personalization Publications RecommendationsHere are a few dos and don'ts for how to get it right. The post Don’t You Know Me at All? MORE
Adeola Osinubi joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss the role brands should play in educating consumers on data usage and more! Recommendations for a successful first-party data strategy. MORE
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated. MORE
Magento has integrated the Product Recommendations feature for Magento Commerce with its content creation tool, Page Builder. Retailers can now use the platform to drag and drop recommendation units to any position within e-Commerce store content that has been created with Page Builder. The feature aims to help retailers show specific recommendation types for various customer segments by using “dynamic blocks” within Page Builder. MORE
In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem. MORE
The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield. Infographics Flexible Data-Driven Merchandizing Multiple Recommendation Strategies Omnichannel Recommendations Personalized Product Recommendations MORE
Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time. Territory Management Recommended MORE
One of the latest changes to the Amazon SERP is called Amazon Expert Recommendations. What are Expert Recommendations? Expert Recommendations are carousel-like banners that appear in desktop searches for some higher-browsed categories that showcase a third-party’s opinion of the best items in that given category. Expert Recommendations are not necessary brand new — we saw early appearances of this merchandising feature earlier this year. MORE
Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer. Product recommendations are a hallmark of personalized marketing. Still, there are plenty of opportunities to make great product recommendations. These classic recommendations instill customer confidence. MORE
For every transaction you have with a consumer, there were at least a dozen different influences that went into that person’s decision to buy from you. Sponsored Products, Sponsored Brands and Product Display Ads are all highly visible to (and frequently used by) consumers. MORE
For online retailers with large product catalogs, or publishers with large content feeds, affinity-based recommendation is a powerful method to make compelling product recommendations when and to whom they matter most. Affinity-based algorithms gather behavioral data on consumers which are used to develop rich, multi-dimensional affinity profiles for every individual site user. The site then recommends based […]. MORE
Kibo
AUGUST 21, 2020
Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. .
Zaius
JUNE 20, 2019
One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. Data-driven product recommendations are an incredibly effective way to turn one-time-buyers into loyal customers , while increasing average order value. How to create a product recommendation campaign. What kind of product recommendations should I send?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ecommerce Platforms
MARCH 6, 2020
If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go. Make shopping simpler for consumers. Utilize smart search recommendations. As we've just hinted at, one such app that promises to do all the above is the AI Product Recommender, created by EPICA. About EPICA Shopify the AI Product Recommender. AI-Based recommendations.
Bronto
FEBRUARY 18, 2019
Key to RST Brands’ success as a furniture company is its commitment to “solutions that don’t compromise on quality, comfort, or style” — but their robust direct-to-consumer email marketing program, The post How We Grew: Scaling Email Marketing with Product Recommendations appeared first on Bronto Blog. Cart Recovery Community Recommendations Welcome Series
Zaius
AUGUST 10, 2018
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.
Bronto
APRIL 19, 2018
When done well, product recommendations can be a powerful tool for connecting with consumers. The Importance of Relevant Recommendations appeared first on Bronto Blog. Marketing Strategy Personalization Publications RecommendationsHere are a few dos and don'ts for how to get it right. The post Don’t You Know Me at All?
|
Sailthru
MARCH 3, 2020
No matter your brand, your vertical, your customer, even what month it is, one thing remains: Product recommendations are important. Sophisticated recommendation algorithms account for 35% of the ecommerce giant’s sales. Recommendations can be put into place at any phase of the customer journey , whether the person is a first-time shopper you know nothing about or your biggest fan. Either way, recommendation algorithms are your friend. Custom Recommendation Algorithms.
UpSellIt
NOVEMBER 4, 2020
Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. As ecommerce prepares for the busiest online shopping period in history , let’s take a look and how and why consumer behavior is so affected by the holiday shopping season.
Retail Touch
JUNE 18, 2020
Magento has integrated the Product Recommendations feature for Magento Commerce with its content creation tool, Page Builder. Retailers can now use the platform to drag and drop recommendation units to any position within e-Commerce store content that has been created with Page Builder. The feature aims to help retailers show specific recommendation types for various customer segments by using “dynamic blocks” within Page Builder.
Zaius
AUGUST 10, 2018
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.
GetElastic
JANUARY 7, 2019
Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. Filling out transaction forms with addresses and credit card numbers often leave shoppers weary – over 60% of consumers won’t complete a purchase if the site is missing a trust logo.
|
Sailthru
NOVEMBER 12, 2018
Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer. Product recommendations are a hallmark of personalized marketing. Still, there are plenty of opportunities to make great product recommendations. These classic recommendations instill customer confidence.
Dynamic Yield
JANUARY 8, 2020
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences. The post Applying merchandising rules to product recommendations appeared first on Dynamic Yield. Personalization Product Recommendations
Wiser
MAY 12, 2020
Although this coffee and tea category has always been a regular part of consumer daily life—perhaps it has been growing since the pandemic started? According to Reuters, coffee importers in some of the largest consuming countries are stockpiling, bringing forward orders by up to a month to avoid shortages if supply chains are disrupted by COVID-19 lockdowns. What exactly are these shifts in purchase behavior now that consumers are at home vs. on the go? Brand Recommendation.
FastSpring
FEBRUARY 5, 2020
To that end, not only do we provide award-winning customer service to our seller community, but we also devote resources to support the consumers that purchase the digital products and goods that our sellers offer. As part of our continual effort to deliver the best support experience in the industry, I am happy to introduce the new Consumer Support Portal. What is the Consumer Support Portal? Previously, consumers would send an email informing us of their request.
ChannelAdvisor
JULY 31, 2020
For every transaction you have with a consumer, there were at least a dozen different influences that went into that person’s decision to buy from you. Sponsored Products, Sponsored Brands and Product Display Ads are all highly visible to (and frequently used by) consumers.
Dynamic Yield
JANUARY 14, 2020
Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. The post Two decades in the making – the powerful strategies behind the Amazon recommendation engine appeared first on Dynamic Yield. Personalization Amazon and Personalization eCommerce Personalization Examples Product RecommendationsAnd by taking a page from Amazon's book, brands can leverage winning strategies for their own personalization efforts.
Retail TouchPoints
MAY 19, 2017
The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Omnyway Amitaabh Malhotra mobile Millennial consumers Brand Pay
BigCommerce
SEPTEMBER 12, 2017
A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time.
Dynamic Yield
DECEMBER 6, 2016
The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield. Infographics Flexible Data-Driven Merchandizing Multiple Recommendation Strategies Omnichannel Recommendations Personalized Product Recommendations
Sailthru
DECEMBER 10, 2018
A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. But plenty of savvy retailers — including DSW, Dollar Shave Club and Neiman Marcus — recommended products in other ways that didn’t quite fit into any of those categories. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.
Kibo
MAY 7, 2020
Are we meeting those needs by surfacing and recommending the right products to them onsite—products that they may not have known we even carried (like toilet paper)? The Importance of Search and Site Recommendations. But, because they already had our personalized recommendations technology in place, we were able to implement a remedy in just a few hours as a back end configured rule.
Ecommerce Platforms
SEPTEMBER 24, 2019
The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. Amazon is primarily focused on selling directly to consumers, with a little bit of business to business commerce occurring as well. Alibaba vs AliExpress: How They Differ for Regular Consumers. Can regular consumers use these websites?
Retail Touch
SEPTEMBER 3, 2020
According to the FTC, the company misled consumers by claiming that the locks had “double-layered lock design” and were made with “anti-shim and anti-pry technologies.”
Liveintent
OCTOBER 6, 2020
Adeola Osinubi joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss the role brands should play in educating consumers on data usage and more! Recommendations for a successful first-party data strategy.
Retail TouchPoints
JULY 23, 2018
Consumers are more than willing to share their data as long as it helps them simplify their life. That’s what we are all working towards in this industry — that ideal world where we truly know our consumer, to the point where we understand their wants, needs and issues and are able to provide solutions in a way that builds trust and loyalty and simplifies their life. If you know your consumer, your consumer is more willing to interact with you and your brand.
RepslyBlog
NOVEMBER 11, 2020
Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time. Territory Management Recommended
Omniconvert
MARCH 4, 2020
From what consumers expect of brands, to. Guest Posts brand trust consumer behavior offline shopping online shopping recommended products social proofMarketers can learn a lot by looking at online shopping trends in 2020. The post Customer Online Shopping Behaviour in 2020 [Trends] appeared first on ECOMMERCE GROWTH Blog.
Dynamic Yield
DECEMBER 5, 2016
The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield. Infographics Flexible Data-Driven Merchandizing Multiple Recommendation Strategies Omnichannel Recommendations Personalized Product Recommendations
ChannelAdvisor
MAY 16, 2018
Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. It doesn’t take long for consumers to start exploring options for purchasing the same product from different sellers.
Retail Touch
SEPTEMBER 8, 2020
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.
Retail Touch
SEPTEMBER 8, 2020
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.
Retail TouchPoints
JANUARY 19, 2018
According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads. On the other hand, micro influencers, with a fraction of the audience size and lower bill rates, give brands the ability to reach specific consumers more accurately and tend to see higher engagement rates than their larger competitors. Derek Bryce NUVI influncer marketing micro influencers peer recommendation
ChannelAdvisor
NOVEMBER 29, 2018
One of the latest changes to the Amazon SERP is called Amazon Expert Recommendations. What are Expert Recommendations? Expert Recommendations are carousel-like banners that appear in desktop searches for some higher-browsed categories that showcase a third-party’s opinion of the best items in that given category. Expert Recommendations are not necessary brand new — we saw early appearances of this merchandising feature earlier this year.
Smile.io
SEPTEMBER 10, 2020
In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem.
Sailthru
SEPTEMBER 25, 2018
Music apps have been using historical data to recommend new songs and artists to consumers for a long time now. In 2016, the company launched a revamped Play Music that can recommend music more accurately than any other product out there. The post 4 Ways Predictive Data Analytics Changes How Consumers Behave appeared first on Sailthru Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large.
Dynamic Yield
MARCH 6, 2016
For online retailers with large product catalogs, or publishers with large content feeds, affinity-based recommendation is a powerful method to make compelling product recommendations when and to whom they matter most. Affinity-based algorithms gather behavioral data on consumers which are used to develop rich, multi-dimensional affinity profiles for every individual site user. The site then recommends based […].
330 
Let's personalize your content