Tips for Creating the Perfect Product Recommendation Campaign

Zaius

One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. How to create a product recommendation campaign. Customers are fickle.

Convert your mobile browsers into buyers with these recommendations

GetElastic

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones.

How We Grew: Scaling Email Marketing with Product Recommendations

Bronto

Cart Recovery Community Recommendations Welcome Series

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time.

3 AI tools to help predict ecommerce consumer behavior

GetElastic

While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to their digital assistants. While 30 years ago this process was resource and time consuming, nowadays it can be done without human involvement.

Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices.

50 Million Shoppers Prove Power of Recommendations

Dynamic Yield

The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield.

50 Million Shoppers Prove Power of Recommendations

Dynamic Yield

The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield.

Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind

Retail TouchPoints

Consumers are more than willing to share their data as long as it helps them simplify their life. As Mark Zuckerberg mentioned during his testimony in the Cambridge Analytica case, consumers are generally open to the advertising experience as long as it is personalized to their needs.

ICYMI: Amazon Expert Recommendations — What This New Feature Means and What to Do about It

ChannelAdvisor

One of the latest changes to the Amazon SERP is called Amazon Expert Recommendations. What are Expert Recommendations? Expert Recommendations are carousel-like banners that appear in desktop searches for some higher-browsed categories that showcase a third-party’s opinion of the best items in that given category. Expert Recommendations are not necessary brand new — we saw early appearances of this merchandising feature earlier this year.

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads. Derek Bryce NUVI influncer marketing micro influencers peer recommendation

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer.

The Consumer Internet of Things is About to Explode

GetElastic

While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Manufacturers are Doing it Already Samsung’s new Family Hub refrigerator is one of the early entrants in the consumer IoT.

The Many Digital Touchpoints of a Modern-Day Consumer

ChannelAdvisor

Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. It doesn’t take long for consumers to start exploring options for purchasing the same product from different sellers.

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

4 Secrets of E-Commerce Sellers That Consumers Should Know About

ChannelAdvisor

Dear Consumer: We get it. Below are four of our top recommended ways to maximize the wide array of available products, prices and promotions when getting your shopping done online. If you’ve seen a search result like this when looking for products recently, you’ve experienced this program in action: Introduced in early 2018, Google Shopping Actions connects consumers and sellers through search. Personalized recommendations. Really, we do. Buying online is convenient.

E-Commerce Marketing Tips for Consumer Electronics Industry

Prisync

Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. Social marketing strategy for consumer electricals.

How Consumer Habits Are Evolving in 2018 (and What to Do About It)

SellBrite

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Here’s how consumer habits are evolving in 2018, and what you can do about it as an ecommerce business owner: 1. Consumers watch more video. Consumers want more transparency.

Ecommerce Trends 2019: 7 New Retail Consumer Habits for a New Year

ecomdash

We took a look at the latest data on consumer habits, spending trends, and shopping behavior to predict what will be the strongest influences on ecommerce in 2019. Consumer Spending is Up. Here are the specific stats: Consumer spending increased 3.5%

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

We recommend that you think deeply about the specific verticals you sell into as you build your ideal customer profiles. Consumer Behavior Loyalty customer data customer loyaltyHere’s a pop quiz for you. Is your ideal customer: A.

Facial Recognition: Will Consumers Welcome the Technology?

Wiser

Perhaps more importantly, will consumers welcome the technology? Then, store associates can greet the person individually and give them a customized experience or recommend specific products and promotions that match the shopper’s history. Better Consumer Data.

How to Sell to Spendsetters: 1/3 of All Consumers

Retalon

53% would shop more if a chat bot gave them personalized recommendations. These systems apply learned behaviors to create product recommendations and personalization for Spendsetters, motivating them to shop 72% more.

Which Questions Should You Be Asking Consumers?

Wiser

We’d recommend determining what displays, products, shelves, and other details you need to see and limit your photo questions to the necessities. Sentiment questions are important to understand what your consumers are looking for and to understand how your brand fits into those needs.

CCS17 Webinars: Editors Pick Their Hot Topics

Retail TouchPoints

The Retail TouchPoints Connected Consumer Series webinars, which will be broadcast from March 27-31, will delve into some of today’s hottest retail topics — from leveraging Artificial Intelligence and deepening personalization to creating truly modernized mobile experiences.

4 Ways Predictive Data Analytics Changes How Consumers Behave

Sailthru

Music apps have been using historical data to recommend new songs and artists to consumers for a long time now. In 2016, the company launched a revamped Play Music that can recommend music more accurately than any other product out there.

RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

Retail TouchPoints

He recommends “optimizing product attribute data for relevant contextual voice queries” as an important way for “brands to generate more customer interaction and purchases.” Tech Preview e-Commerce Editor Q&A Clicktale Akeneo Magento CAKE consumer data PWA voice shopping psychology

Do The Mattel Job Cuts Signal A Need For Brands To Go DTC?

Retail TouchPoints

And should direct-to-consumer (DTC) sales serve as a larger component of the company’s offerings? Debbie Hauss, Editor in Chief: As digital commerce has grown, brands have definitely been moving toward more direct-to-consumer selling, both online and in their own stores.

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Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

Here are a few areas to consider this holiday season: Ramp Up Consumer Engagement Where Needed Holiday shopping can be a make-or-break experience regardless of which channel customers are spending their time in. Derek Dykens Cisco consumer engagement customer data

Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. Men are more than twice as likely as women to have made a purchase after consuming alcohol (14% to 6%).

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

Mobile 195

Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

Mobile 195

7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

By following these recommendations, you’ll drive up customer urgency and increase new purchases. Consumer Behavior Customer-Centricity behavioral marketing customer centric customer engagementWhy should you care about urgency in ecommerce?

How Larger Retailers Can Benefit From The Subscription Model

Zaius

Ability to recommend relevant subscriptions to current per-purchase customers. By identifying what per-purchase shoppers’ browsing/purchasing preferences are, marketers can recommend an accompanying subscription that relates to those demonstrated needs – giving customers another way to shop and giving themselves another stream of revenue.

How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

The RTP team shares their takes on various chapters in the book — including those focused on loyalty, associates, the store, technology and consumers — to see how Schambach’s ideas relate to a number of current retail trends.

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Cross-selling and upselling in Magento

Onilab User Guides

Product recommendations drive 26% of the sales, simplify navigation, and contribute to personalization (which is expected by 78% of the shoppers). Moreover, product recommendations create a better customer experience by adding value to the initial purchase.

THE MAGIC BEHIND CLICK AND EXPECT

PFS

Consumers buy online and pickup in store – or ‘click and collect.’ Best-in-class sellers know their customers well enough to recommend purchases and predict preferences. Source: eMarketer, Ampersand “YouGov Consumer Survey – Delivery 2017,” April 2017. Immediacy.

Make It Personal And Reap The Profits

Forrester eCommerce

Today’s consumer expects advertisers to deliver personalized, relevant experiences and rewards those that do. i] Retailers intent on delivering such recommendations […]. This blog post is part of Forrester’s Holiday 2018 retail series.

From Browse to Buy: How Successful Sellers Leverage the (New) Path to Purchase

ChannelAdvisor

If you’re like most consumers, it was probably to replace a product you’d just run out of. For many consumers, the journey is no longer a path to purchase but a path to purpose. Industry Trends Consumer Journey Path to Purchase