What Are Product Recommendations?

Kibo

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. .

Tips for Creating the Perfect Product Recommendation Campaign

Zaius

One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. Data-driven product recommendations are an incredibly effective way to turn one-time-buyers into loyal customers , while increasing average order value. How to create a product recommendation campaign. What kind of product recommendations should I send?

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EPICA Shopify Product Recommender: An In-Depth Review

Ecommerce Platforms

If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go. Make shopping simpler for consumers. Utilize smart search recommendations. As we've just hinted at, one such app that promises to do all the above is the AI Product Recommender, created by EPICA. About EPICA Shopify the AI Product Recommender. AI-Based recommendations.

How We Grew: Scaling Email Marketing with Product Recommendations

Bronto

Key to RST Brands’ success as a furniture company is its commitment to “solutions that don’t compromise on quality, comfort, or style” — but their robust direct-to-consumer email marketing program, The post How We Grew: Scaling Email Marketing with Product Recommendations appeared first on Bronto Blog. Cart Recovery Community Recommendations Welcome Series

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

Don’t You Know Me at All? The Importance of Relevant Recommendations

Bronto

When done well, product recommendations can be a powerful tool for connecting with consumers. The Importance of Relevant Recommendations appeared first on Bronto Blog. Marketing Strategy Personalization Publications RecommendationsHere are a few dos and don'ts for how to get it right. The post Don’t You Know Me at All?

8 Recommendation Algorithms (and How You Can Use Them)

Sailthru

No matter your brand, your vertical, your customer, even what month it is, one thing remains: Product recommendations are important. Sophisticated recommendation algorithms account for 35% of the ecommerce giant’s sales. Recommendations can be put into place at any phase of the customer journey , whether the person is a first-time shopper you know nothing about or your biggest fan. Either way, recommendation algorithms are your friend. Custom Recommendation Algorithms.

Leveraging Shifts in Consumer Spending During the Holiday Season

UpSellIt

Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. As ecommerce prepares for the busiest online shopping period in history , let’s take a look and how and why consumer behavior is so affected by the holiday shopping season.

Magento Integrates Product Recommendations With Its Web Page Building Tool

Retail Touch

Magento has integrated the Product Recommendations feature for Magento Commerce with its content creation tool, Page Builder. Retailers can now use the platform to drag and drop recommendation units to any position within e-Commerce store content that has been created with Page Builder. The feature aims to help retailers show specific recommendation types for various customer segments by using “dynamic blocks” within Page Builder.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

Convert your mobile browsers into buyers with these recommendations

GetElastic

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. Filling out transaction forms with addresses and credit card numbers often leave shoppers weary – over 60% of consumers won’t complete a purchase if the site is missing a trust logo.

Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer. Product recommendations are a hallmark of personalized marketing. Still, there are plenty of opportunities to make great product recommendations. These classic recommendations instill customer confidence.

Applying merchandising rules to product recommendations

Dynamic Yield

Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences. The post Applying merchandising rules to product recommendations appeared first on Dynamic Yield. Personalization Product Recommendations

Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share

Wiser

Although this coffee and tea category has always been a regular part of consumer daily life—perhaps it has been growing since the pandemic started? According to Reuters, coffee importers in some of the largest consuming countries are stockpiling, bringing forward orders by up to a month to avoid shortages if supply chains are disrupted by COVID-19 lockdowns. What exactly are these shifts in purchase behavior now that consumers are at home vs. on the go? Brand Recommendation.

Introducing the New Consumer Support Portal

FastSpring

To that end, not only do we provide award-winning customer service to our seller community, but we also devote resources to support the consumers that purchase the digital products and goods that our sellers offer. As part of our continual effort to deliver the best support experience in the industry, I am happy to introduce the new Consumer Support Portal. What is the Consumer Support Portal? Previously, consumers would send an email informing us of their request.

The Many Digital Touchpoints of the Modern Consumer

ChannelAdvisor

For every transaction you have with a consumer, there were at least a dozen different influences that went into that person’s decision to buy from you. Sponsored Products, Sponsored Brands and Product Display Ads are all highly visible to (and frequently used by) consumers.

Two decades in the making – the powerful strategies behind the Amazon recommendation engine

Dynamic Yield

Built to humanize digital experiences for consumers, the Amazon recommendation engine has transformed eCommerce. The post Two decades in the making – the powerful strategies behind the Amazon recommendation engine appeared first on Dynamic Yield. Personalization Amazon and Personalization eCommerce Personalization Examples Product RecommendationsAnd by taking a page from Amazon's book, brands can leverage winning strategies for their own personalization efforts.

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Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Omnyway Amitaabh Malhotra mobile Millennial consumers Brand Pay

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. We’ve also been referencing the importance of listing your product wherever consumers are already spending their time.

50 Million Shoppers Prove Power of Recommendations

Dynamic Yield

The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield. Infographics Flexible Data-Driven Merchandizing Multiple Recommendation Strategies Omnichannel Recommendations Personalized Product Recommendations

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. But plenty of savvy retailers — including DSW, Dollar Shave Club and Neiman Marcus — recommended products in other ways that didn’t quite fit into any of those categories. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

Meeting Consumer Needs at Speed Requires Flexible Technology and the Right Partners

Kibo

Are we meeting those needs by surfacing and recommending the right products to them onsite—products that they may not have known we even carried (like toilet paper)? The Importance of Search and Site Recommendations. But, because they already had our personalized recommendations technology in place, we were able to implement a remedy in just a few hours as a back end configured rule.

Alibaba vs AliExpress: How They Compare for Merchants and Consumers

Ecommerce Platforms

The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. Amazon is primarily focused on selling directly to consumers, with a little bit of business to business commerce occurring as well. Alibaba vs AliExpress: How They Differ for Regular Consumers. Can regular consumers use these websites?

Are Retailers Responsible For Selling Hackable Consumer Devices?

Retail Touch

According to the FTC, the company misled consumers by claiming that the locks had “double-layered lock design” and were made with “anti-shim and anti-pry technologies.”

What role should brands play in educating consumers on data usage?

Liveintent

Adeola Osinubi joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss the role brands should play in educating consumers on data usage and more! Recommendations for a successful first-party data strategy.

Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind

Retail TouchPoints

Consumers are more than willing to share their data as long as it helps them simplify their life. That’s what we are all working towards in this industry — that ideal world where we truly know our consumer, to the point where we understand their wants, needs and issues and are able to provide solutions in a way that builds trust and loyalty and simplifies their life. If you know your consumer, your consumer is more willing to interact with you and your brand.

Sales Territory Management Plan: Creating a 5 Step Strategy [Video]

RepslyBlog

Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes time. Territory Management Recommended

Customer Online Shopping Behaviour in 2020 [Trends]

Omniconvert

From what consumers expect of brands, to. Guest Posts brand trust consumer behavior offline shopping online shopping recommended products social proofMarketers can learn a lot by looking at online shopping trends in 2020. The post Customer Online Shopping Behaviour in 2020 [Trends] appeared first on ECOMMERCE GROWTH Blog.

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50 Million Shoppers Prove Power of Recommendations

Dynamic Yield

The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield. Infographics Flexible Data-Driven Merchandizing Multiple Recommendation Strategies Omnichannel Recommendations Personalized Product Recommendations

The Many Digital Touchpoints of a Modern-Day Consumer

ChannelAdvisor

Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here. It doesn’t take long for consumers to start exploring options for purchasing the same product from different sellers.

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail Touch

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail Touch

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

According to Nielsen , 90% of consumers trust peer recommendations, while only 33% trust ads. On the other hand, micro influencers, with a fraction of the audience size and lower bill rates, give brands the ability to reach specific consumers more accurately and tend to see higher engagement rates than their larger competitors. Derek Bryce NUVI influncer marketing micro influencers peer recommendation

ICYMI: Amazon Expert Recommendations — What This New Feature Means and What to Do about It

ChannelAdvisor

One of the latest changes to the Amazon SERP is called Amazon Expert Recommendations. What are Expert Recommendations? Expert Recommendations are carousel-like banners that appear in desktop searches for some higher-browsed categories that showcase a third-party’s opinion of the best items in that given category. Expert Recommendations are not necessary brand new — we saw early appearances of this merchandising feature earlier this year.

How To Accelerate The Consumer Purchase Decision Process

Smile.io

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem.

4 Ways Predictive Data Analytics Changes How Consumers Behave

Sailthru

Music apps have been using historical data to recommend new songs and artists to consumers for a long time now. In 2016, the company launched a revamped Play Music that can recommend music more accurately than any other product out there. The post 4 Ways Predictive Data Analytics Changes How Consumers Behave appeared first on Sailthru Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large.

Affinity-Based Recommendations

Dynamic Yield

For online retailers with large product catalogs, or publishers with large content feeds, affinity-based recommendation is a powerful method to make compelling product recommendations when and to whom they matter most. Affinity-based algorithms gather behavioral data on consumers which are used to develop rich, multi-dimensional affinity profiles for every individual site user. The site then recommends based […].