Retail TouchPoints

MARCH 21, 2022

The FreedomPay Next Level Commerce platform is designed to provide secure contactless payments and data solutions through transactions that FreedomPay President Chris Kronenthal said give a “fast, frictionless and innovative consumer experience.”.

Technology 246

Technology POS Mobile Point of Sale 246

Retail TouchPoints

AUGUST 30, 2022

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. For today’s consumers who seek instant gratification, experiencing this is a nightmare. The same holds true for consumer electronics retailers.

Consumer Electronics 299

Consumer Electronics Electronics eCommerce Consumer 299

Retail TouchPoints

MARCH 7, 2024

Amidst shifting expectations, what’s become abundantly clear is that a context-specific and emotionally engaging approach to consumer engagement will win the day with all generations — from the zoomers to the boomers and beyond. More than half of consumers say they’ll become repeat shoppers after a personalized shopping experience.

Recommendation 289

Recommendation Fashion Consumer Accessories 289

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

RTP blog

SEPTEMBER 25, 2017

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way. Just ask Alexa.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 290

Retail Mobile Consumer Operations 290

Kissmetrics

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Lo and Behold, Reveries of the Connected World” is a documentary detailing how we became so dependent on technology. Protecting consumers’ data isn’t just about preventing hacks.

Social Media 287

Social Media Technology Marketing Arts 287

Retail TouchPoints

JULY 16, 2021

This refers to the uncertainty many consumers feel shopping for fashion items as they try to determine which size is best for them. Depending on the brand, materials and how items are cut, they can either be true to size or require consumers to size up or down. That’s a lot of room for error. Take 1822 Denim as an example.

Technology 264

Technology Apparel Mobile Customer Experience 264

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264

Consumer Supplies Fulfillment Technology 264

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning. Conversational commerce.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Is it the real deal?

ACH 285

ACH Multi-channel Technology Customer Retention 285

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . Shoppers can interact in real time with a live beauty adviser — someone you can talk with and have that one-on-one experience.

Consumer 269

Consumer Gifts Events Customer Experience 269

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. Being hyper-personalized is about making the right recommendations at the right time.”

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? 17, provided plenty of answers in the form of tips, technology use cases, real-world success stories and a raft of innovative ideas.

Consumer 264

Consumer Merchant Services Social Media Mobile 264

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

Customer 278

Customer Social Media Recommendation Presentation 278

Retail TouchPoints

JUNE 28, 2023

As a result, store design teams are thinking more critically, and intentionally, about their new physical experiences — especially if technology plays a supporting role. Do retailers have interest in technologies that garner a lot of attention and PR?

Technology 288

Technology Consumer Mobile Operations 288

365 Retail

APRIL 4, 2024

By blending innovative technologies with creative strategies, experiential marketing delivers immersive experiences that transcend traditional advertising. From the early days of web-based promotions to the interactive, data-driven campaigns we see today, digital technologies have continually reshaped the landscape.

Technology 52

Technology Marketing Social Media Presentation 52

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

FEBRUARY 28, 2024

Authentic brands including Juicy Couture, Frederick’s of Hollywood and the newly launched Authentic.com already use the solution provider’s AI-powered technology, but now Fast Simon has become a preferred partner for other Authentic-owned brands such as DC Shoes and Reebok.

Recommendation 269

Recommendation Online Retail Technology Improvements 269

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 297

Social Media B2C B2B Customer Data 297

RTP blog

OCTOBER 12, 2018

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Fashion 150

Fashion Technology Payment Services eCommerce 150

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees. Shopping should be rewardingly seamless for everyone involved.

Retail 326

Retail Gifts Recommendation Consumer 326

GetElastic

FEBRUARY 7, 2023

Each year Gartner makes market predictions and recommendations based on research and trends. Improve Cost-Effectiveness with Modular and Composable Technologies By 2026, the speed of digital innovation will improve by 60%, relative to 2022, for organizations that have established mechanisms to reuse composable digital commerce modules.".otro-blockquote{

Consumer 148

Consumer Demo Improvements B2C 148

Wiser

JUNE 18, 2019

Facial recognition isn’t new but uses for the technology have been increasing. Congress has held hearings about facial recognition as prominent members shared their concerns regarding the technology. Perhaps more importantly, will consumers welcome the technology? Better Consumer Data. Security and Loss Prevention.

Technology 74

Technology Consumer Events Recommendation 74

Retail TouchPoints

OCTOBER 24, 2023

However, discretionary spending is expected to drop as the federal student loan pause ends in the fall, leaving consumers with less buying power and putting pressure on revenues. For CPGs, it’s become clear that there are process and technology gaps involved in servicing D2C demand.

Retail 289

Retail Supplies Operations Technology 289

RTP blog

NOVEMBER 11, 2019

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

Technology 150

Technology Retail POS PayPal 150

Retail TouchPoints

DECEMBER 18, 2023

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. And they have to do it quickly and accurately to meet consumers’ expectations. Here are some key insights that can be applied to any industry building with AI.

Recommendation 264

Recommendation eCommerce Jewelry Document 264

Retail TouchPoints

JANUARY 15, 2024

Based on the findings of the studies, two AI truths become clear: Retailers are looking to AI to offset a plethora of current challenges and drive operational efficiency ; and Executives see generative AI specifically as a transformational technology that will change the face of retail communications and experiences.

Retail 312

Retail Customer Experience Technology Operations 312

Retail TouchPoints

FEBRUARY 20, 2024

For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. But as this technology becomes an increasingly visible asset, it holds the power to free up time, break through creative blocks and solve customers’ needs in new ways.

Marketing 264

Marketing Technology Recommendation Management 264

Ecommerce Platforms

MARCH 6, 2020

If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go. Make shopping simpler for consumers. Utilize smart search recommendations. About EPICA Shopify the AI Product Recommender. AI-Based recommendations.

Recommendation 104

Recommendation Shopify Merchant Services eCommerce 104

Retail TouchPoints

JUNE 7, 2022

That tried-and-true process has begun to feel like a long-winded chore — consumers today are generally less interested in searching and more interested in discovery. In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience.

Recommendation 290

Recommendation Arts Retail Consumer 290

RTP blog

MAY 8, 2017

Retailers that are embracing the rapidly advancing artificial intelligence, automated personalization technologies and machine learning are positioning themselves for the future. These technologies do more than allow retailers to react to customer demand; they help them predict this demand and create magnetic moments among their customers.

Technology 150

Technology Recommendation Channel Consumer 150

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. This technology seamlessly integrates into touch points and platforms.

Retail 288

Retail Technology Games Recommendation 288

Retail TouchPoints

JUNE 20, 2023

Although overlooked, search is one of Amazon’s most critical technologies because the vast majority of Amazon purchases originate from Amazon’s search bar, so Amazon has to get search right. ChatGPT needs access to proprietary platform data from retailers in order to make product-level personalized recommendations.

Books 312

Books Recommendation Toys Social Media 312

Retail TouchPoints

JANUARY 13, 2023

With my background in business and economics, here’s what I would recommend for boosting your top line and bottom line this year. In periods of soaring inflation, consumers look to buy products they truly need. AI-powered product discovery tools have emerged as must-have technologies. How to Maximize Your Top Line in 2023 .

Shipping Costs 289

Shipping Costs Retail Recommendation Consumer 289