Forrester eCommerce

MAY 17, 2018

Consumer technology and all the disruption it continues to cause can’t happen without tools. But when I invoke the word tools, I am not referring to the tools themselves, I’m referring to our human habit of creating and using tools, even defining ourselves by those tools. Sounds obvious, doesn’t it?

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Retail TouchPoints

JULY 7, 2021

The real victim here is the consumer. But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. Consumer Tips for Identifying Creator Authenticity.

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Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

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RTP blog

MARCH 29, 2019

This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel. DTC refers to the process of selling directly to the consumer. Are they both really one and the same? First off, the basics.

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RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. The RTP editors take the time to answer the question: What does being a Connected Consumer mean? As many as 57%.

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Retail TouchPoints

JANUARY 18, 2024

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. In fact, most consumers use an app only once or twice before deciding to delete it or not. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.

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Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

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Retail TouchPoints

SEPTEMBER 13, 2023

However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year. For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. It is also vital that brands pay attention to today’s evolving consumer behaviors.

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Retail TouchPoints

NOVEMBER 27, 2023

During the holiday season, the brand remains true to this core strategy, but the team also listens and engages with consumers to get valuable insights that lead to timely content around holiday gifting moments — moments that are incredibly lucrative for the brand. “I These insights then guide Touchland’s content creation and resharing.

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ChannelAdvisor

MAY 10, 2021

Searches that include a “local” or “businesses” reference were up 80% over a year ago. It refers to the creation of this “open retail ecosystem” as the manifestation of that strategy and highlighted the elimination of commissions on Buy on Google as well as the partnerships with Paypal and Shopify.

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Retail TouchPoints

MARCH 28, 2024

merchants worth an estimated $30 billion that will lower the interchange fees (commonly referred to as swipe fees) that merchants are charged when customers use credit or debit cards. After nearly 20 years of litigation, Visa and Mastercard have reached a settlement with U.S. The antitrust settlement is one of the largest in U.S.

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Retail TouchPoints

JULY 28, 2023

consumers sometime in August following tests in markets like the UK. While the offering was dubbed “Trendy Beat” in the UK, Reuters reports that it is now being referred to as “Full Service.” Additionally, multiple sources report that TikTok also is planning to bring its China-sourced direct sales offering to U.S. in recent years.

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Retail TouchPoints

DECEMBER 27, 2023

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. More effective promotions.

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Retail TouchPoints

NOVEMBER 6, 2023

Direct-to-consumer health care apparel and lifestyle brand Figs has opened its first permanent physical retail space in LA’s Century City Mall.

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RTP blog

JUNE 28, 2019

The fact is, enforcement has been lackluster in this area and consumers are still not aware that their data is being sold by vendors that profit off of it. Businesses must report any data breaches within 72 hours if they have a negative effect on consumer privacy. The GDPR also has strict guidelines on data breaches.

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Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Gamification refers to the incorporation of game design elements and principles in non-gaming environments. more involvement than static content. Don’t be afraid to experiment.

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Retail TouchPoints

NOVEMBER 20, 2023

billion , and comp store sales increased 6% , helped by increases of 9% at HomeGoods and 7% at Marmaxx (referring to U.S. Across our geographies and wide customer demographic, our values and exciting, treasure-hunt shopping experience continued to resonate with consumers.” Net sales for Q3 of its 2024 fiscal year, which ended Oct.

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Retail TouchPoints

FEBRUARY 9, 2024

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. In fact, it’s now central to how Stitch Fix shows up for customers across channels.

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ROI Revolution

JUNE 6, 2022

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. of all D2C sales.

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Retail TouchPoints

APRIL 4, 2023

In 2022, Amazon’s Counterfeit Crimes Unit sued or referred for investigation more than 1,300 criminals in the U.S., The campaigns reached more than 70 million consumers in the U.S. “We Holding counterfeiters accountable legally. UK, EU and China.

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Retail TouchPoints

OCTOBER 26, 2023

Returns, also referred to as reverse logistics, have been steadily growing in tandem with the growth of ecommerce. It turns UPS into the most consumer-friendly logistics provider overnight with a dominant foothold on SMB [small and midsize businesses] and ecommerce business.” The National Retail Federation estimates that 16.5%

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Email Audience

JUNE 21, 2023

So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? In this article, we’re going to help clear up any confusion you might have about consumers and customers, and why it’s crucial for businesses to treat them differently. ” Well, not always!

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Retail TouchPoints

AUGUST 24, 2023

The newly named platform — Popshoplive, powered by CS — will allow creators to sell products directly to their followers via their own branded storefronts rather than referring them to brands and retailers.

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Retail TouchPoints

AUGUST 18, 2023

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? But what exactly does that mean? What Defines a ‘Digital Native’?

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Retail TouchPoints

FEBRUARY 7, 2023

featuring styles appropriate for Islamic and other religious consumers). The “AD” in the store’s name refers to “American Dream.”) The concept was developer by Triple Five Group and is billed as the “first-ever modest clothing department store” (i.e. The ADdress will have a “phase one” opening on Feb.

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Retail TouchPoints

SEPTEMBER 15, 2023

” “Consumers already live in both physical and digital worlds, and the SYKY platform is both a testament to that fact as well as a call to action for the entire fashion industry,” said Alice Delahunt, Founder and CEO of SYKY in a statement. one-of-a-kind) and AR-enabled luxury fashion.

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ChannelAdvisor

MAY 10, 2021

Searches that include a “local” or “businesses” reference were up 80% over a year ago. It refers to the creation of this “open retail ecosystem” as the manifestation of that strategy and highlighted the elimination of commissions on Buy on Google as well as the partnerships with Paypal and Shopify.

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Retail TouchPoints

NOVEMBER 2, 2022

Now, the pressure is on companies to provide true transparency into the extended supply chain — commonly referred to as Tier 1-4 level of reporting, Scope 3, or Cradle-to-Gate. The process of measuring a brand’s environmental impact across Tier 1-4 can be complex and time-consuming, and often there are data gaps that need to be filled.

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Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X

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Retail TouchPoints

MARCH 21, 2024

In the ever-evolving landscape of ecommerce, retailers face the ongoing challenge of adapting their cloud infrastructure to meet the demands of unpredictable consumer behavior. Scalability refers to the ability to increase or decrease cloud resources as needed to meet changing demand, and it’s essential for modern ecommerce platforms.

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Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. The pandemic has transformed how consumers behave by accelerating their embrace of digital commerce, and the changes are likely to prove permanent, according to businesses studying and adapting to the changes.

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Retail TouchPoints

APRIL 22, 2024

Somia Farid Silber, President, Edible (Image courtesy Edible) Farid Silber was six when Edible Arrangements was founded, and the company is so engrained in her personal history that she refers to it as her seventh sibling (she has six younger siblings of the human kind). It’s really about going where the consumer is. times a year.

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. Wells knows True Religion needs to be intentional about the channels it uses to connect with consumers.

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Retail TouchPoints

JULY 24, 2023

illuminates how brands can more effectively harness the social behavior of what they have dubbed “Gen Next,” the combination of Gen Z and millennials encompassing consumers aged 13 to 34. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

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Wiser

AUGUST 14, 2023

Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price. It’s about strategically selecting a price point that communicates a certain value to consumers, thereby influencing their perception of the product or service.

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Kissmetrics

APRIL 7, 2021

They might include new information, new tools, or recent trends to make consumers stop and stare. Unsurprisingly, many consumers prefer to learn more about the business before considering their purchase decision. This way, your PPC ads appear when consumers browse for products or services having your products’ capabilities.

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