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Shopify Email vs. Klaviyo: Our In-Depth Comparison for 2024

Groove

Consumers are concerned about the economy, but localized support remains strong for small businesses. Email is the key to doing that, so we're giving a detailed comparison between Klaviyo and Shopify email. Advanced segmentation capabilities: With Klaviyo, you can use Shopify data to segment your audience.

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Shopify Abandoned Cart Email: Inspiration for Your Next Flow

Groove

Where there’s interest, there’s also an opportunity to rescue a sale, and this is just as much the case for your Shopify customers as it is for anyone else. But a well-crafted, timely Shopify abandoned cart email can give your customers the nudge they need to reconsider and complete their purchases instead of missing out.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Retail TouchPoints

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

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WordPress Vs. Shopify

Kissmetrics

And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent. Shopify is better for those who don’t have a website yet, and hence, would want a hands-off and dedicated solution. Shopify or WordPress: Which is Better? And both WooCommerce and Shopify made the top seven!

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Shopify Cuts Workforce 10% as Ecommerce Demand Cools

Retail TouchPoints

In a letter to employees published to the company’s site, Shopify CEO Tobias Lütke revealed that the ecommerce platform would lay off 10% of its staff — approximately 1,000 jobs — effective July 26, 2022. Demand for Shopify skyrocketed. It’s now clear that bet didn’t pay off ,” Lütke added. Now, we have to adjust.

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Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries

Retail TouchPoints

Pinterest is expanding its partnership with Shopify to 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK. The Shopify Pinterest Channel is now home to more than 1.7 The partnership between Shopify and Pinterest is aimed primarily at small- and medium-sized retailers.

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