Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Ecommerce Growth with TikTok Today’s consumers have short attention spans and are constantly on the lookout for the next big thing in viral content. The TikTok algorithm is tailor-made for entrepreneurs, prioritizing views over followers.

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Social Media eCommerce Marketing Presentation 264

Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

Forrester eCommerce

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 403

Consumer Customer Experience B2C Customer 403

Retail TouchPoints

MARCH 13, 2024

Image courtesy Wayfair It’s all part of the brand’s ongoing transformation strategy, as Wayfair works its way back from several years of declining sales. ” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style.

Consumer 258

Consumer Outdoor Improvements Marketing 258

Forrester eCommerce

FEBRUARY 23, 2023

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

Consumer 364

Consumer B2C Marketing Customer 364

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Let’s delve into what those brands are doing to stay prominent in the minds of consumers, and what brand marketers can do to gain a competitive edge. retail brands.

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Social Media Retail Food and Beverages Sporting Goods 130

Retail TouchPoints

MARCH 4, 2024

A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale. It goes without saying that great service is important.

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Payment Services Consumer Small Business Retail Banking 289

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

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Consumer Customer Loyalty Customer Experience B2C 242

Retail TouchPoints

MAY 22, 2023

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Businesses must adopt new marketing strategies to distinguish their ads from the rest. The more consumers become inundated with ads, the less effective these ads prove to be.

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Presentation Consumer Financial Services Payment Services 290

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

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Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. McKinsey research also indicates that only 15% of retailers have fully implemented personalization strategies; 80% and higher are still plotting their personalization strategy or have only just begun pilot initiatives.

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Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Here are five tactical steps brands and retailers can take now that will help them reach their end-of-year revenue goals.

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Social Media Events Gifts Consumer 314

Retail TouchPoints

JANUARY 19, 2024

The cuts are part of a new strategy that Spring will implement when he takes over from current CEO Jeff Gennette next month, multiple sources report, citing internal Macy’s memos. Macy’s, Inc. The job cuts amount to 3.5% of the company’s total workforce, excluding seasonal hires, and also include employees at Bloomingdale’s and Bluemercury.

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Supplies Customer Experience Management Consumer 274

Forrester eCommerce

JANUARY 11, 2022

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

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Consumer Marketing Customer B2C 370

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Forrester eCommerce

APRIL 13, 2020

Unfortunately, companies lack a systematic values strategy, leading to high-profile flubs. My new report, “Interactive Tool: Determine Your Company’s Strategy For Values-Based Customers,” features a Q&A tool that helps firms make conscious decisions about how much to bring moral, […].

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Consumer Customer 275

Retail TouchPoints

MARCH 16, 2023

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. To succeed in reaching potential customers where they are, your team must employ a culturally competent localization strategy to establish a competitive advantage. based consumers only.

Consumer 290

Consumer Leisure Technology Travel 290

Retail TouchPoints

MAY 3, 2023

The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains, the labor market and consumer behaviors. Sustainability has come to the fore as consumers become more conscious of how their purchases are impacting their local communities and the environment.

Retail 278

Retail Supplies Omnichannel Consumer 278

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

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Marketing PPC SEO Magazine 363

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. Competitive pricing is a key strategy to build customer loyalty and increase sales. Kevin Sterneckert is Chief Strategy Officer for DemandTec by Acoustic , where he develops strategies that?unlock

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Customer Loyalty Operations Improvements Customer Experience 360

Retail TouchPoints

SEPTEMBER 8, 2023

With more than 20 years of experience in the consumer products industry and “a proven record of operating excellence, financial discipline and building high-performance teams,” Glendinning will officially join the Express leadership team and board of directors on Sept.

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Consumer Apparel Fashion Omnichannel 255

Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

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Consumer Goods Operations Consumer Supplies 246

Retail TouchPoints

FEBRUARY 6, 2023

JCPenney has appointed Keith Melker as its new Chief Strategy and Transformation Officer. Key areas of focus will include driving profitable consumer traffic, enhancing inventory management, further advancing digital growth and evolving the value delivery model. Prior to that he was Chief Strategy Officer for Kimberly-Clark Corp.

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Management Consumer Retail Customer 299

Retail TouchPoints

MARCH 28, 2024

The likelihood of delays also makes it challenging for last mile logistics companies to accurately predict delivery times, reducing their ability to meet consumers’ expectations when tracking deliveries. These factors further extend delays, often causing drivers to miss delivery windows.

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Technology Presentation Travel Operations 303

Retail TouchPoints

SEPTEMBER 2, 2022

However, experts note that in times of economic volatility and fast-changing consumer behaviors, brands need to think strategically about their path to global growth. They also can look at marketplaces, and even the resale market, to gauge demand and determine whether they can successfully capitalize on consumer needs.

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Merchant Services Shipping Costs Channel eCommerce 324

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Consumer Promotion?

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Consumer Customer Loyalty Supplies Customer Retention 146

365 Retail

FEBRUARY 14, 2024

We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. But consumer trust isn’t measured in Instagram followers or quarterly sales. What is consumer trust? Essentially, building consumer trust isn’t just about ticking boxes.

Consumer 71

Consumer Clothing Social Media eCommerce 71

Forrester eCommerce

JUNE 3, 2021

Creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities. Healthcare organizations must create cost friendly consumer engagement strategies to reap these benefits.

Consumer 300

Consumer Improvements Technology Customer 300

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. When Wish debuted in 2010 it took the U.S. Now the platform is launching its first major sales event , dubbed “330” or “Wishmas.”

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Shipping Costs Consumer Supplies Shipping 338

Smile.io

JUNE 2, 2023

As the attention to environmental issues becomes increasingly mainstream and consumers become more mindful of their effect on the planet, a shift towards sustainability has emerged in consumer trends. Here we’ll walk through seven strategies for doing just that! Do consumers care about sustainability?

Consumer 83

Consumer Shipping Costs Shipping Social Media 83

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Crafting A Mobile eCommerce Strategy. Deploy the Strategy. Understand the Audience.

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Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

JANUARY 3, 2024

It might involve a time-consuming trip across town, navigating traffic and juggling work or family schedules. Retailers must recognize that an efficient returns process is not just a cost-saving measure but also a growth strategy. At the heart of this strategy is the analysis of customer return patterns.

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Retail Shipping Costs Improvements Customer Experience 278

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. But there are possible headwinds on the horizon.

Consumer 324

Consumer Merchant Services Sporting Goods eCommerce 324

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 363

Consumer Retail Travel Omnichannel 363