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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 413
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The Consumer Does Not Need To Be Part Of Every Business Decision

Forrester eCommerce

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 402
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BrickSeek: The Hidden Tool Online Consumers Use to Find Hidden Inventory Sales

Kissmetrics

Why Should Consumers Use BrickSeek? Whether you’re a consumer or merchant, these two reasons are strong enough to make BrickSeek part of your tool kit. What Effect Do Tools Like BrickSeek Have on E-Commerce? That’s where tools like BrickSeek come in. However, tools like BrickSeek are a double-edged sword.

eCommerce 335
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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263
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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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Ikea Launches Gen AI-Powered Design and Shopping Tool

Retail TouchPoints

Ingka Group , parent company of Ikea Retail, has debuted an AI-powered home design inspiration and shopping tool on the OpenAI GPT Store.

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Leveraging Product Research Tools for Amazon Sellers

Algopix

Leveraging Product Research Tools for Amazon Sellers In today’s highly competitive eCommerce landscape, finding the right products to sell on Amazon can make all the difference in the success of your online business. This is where product research tools come into play. What Is the Importance of Product Research for Amazon?

eCommerce 129