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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 299
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Free Video Editing Software For E-commerce Videos

Kissmetrics

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free.

eCommerce 360
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Product Videos: 5 Advantages For eCommerce Brands

Groove

Would you rather watch a 20-second video clip or read a one page summary? In today's world of information overload, video has become a main source for absorbing information. Product Videos: 5 Advantages. This easily digestible content keeps your consumers interested and engaged ? Emphasize product features and details.

eCommerce 360
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. These days, video doesn’t have to be that polished,” Todd explains.

Games 178
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Interactive Video Advertising Draws in New Lottery Players

Retail TouchPoints

Visualizing Winning Jackpots Through Video Advertising While gamification may be fun and engaging as well as bringing a certain playfulness to a brand’s persona, it often does not drive real world impact. However, video can increase engagement through playful interaction while encouraging true business results.

Games 245
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How to Get Started With Video Marketing

Kissmetrics

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales?

Marketing 357
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Facts and Myths About Video Marketing — The Holiday Edition

Retail TouchPoints

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands.

Marketing 278