Personalization: The Key To A Powerful Customer Loyalty Program

Retail TouchPoints

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

How Contextual Commerce Improves Customer Loyalty


But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.

Why B2C Marketers Need to Own All Customer Data


In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

Who Exactly is Your Ideal Ecommerce Customer?


Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty


Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Keep Your Eye on the Customer Engagement


Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Segmenting Your Shoppers For Higher-Value Customer Acquisition


The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend


But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more. A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy.

Are You a True Data-Driven B2C Marketer?


As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. How many converted into long-term customers?

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Why B2C Marketers Need a Single Source of Data


Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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How Integrations Power B2C Marketing


All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. Unifying data from any number of point solutions and other disconnected sources of data unlocks a whole new layer of understanding and capabilities for marketers. If a customer has an open customer service ticket, you can automatically suspend all promotional emails to that customer until it is fully resolved.

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The Dos and Don’ts of Cross-Category Upsell Campaigns


Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. But as with any campaign, it’s critical for marketers to deliver cross-category upsells in a personalized way that speaks to the customer’s needs first and foremost. DO: Get proper analytics in place to better access and act on customer data.

[Live Demo] Turn Buyers Into Fans with B2C CRM


Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions.

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How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

Demac Media

Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. A 5% increase in loyalty can drive the avg.

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Meet Zam: Your Marketing Assistant


Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. Centering the customer. We have someone you MUST meet!

How In-Store Data Drives Digital Marketing Success


How much do you really know about your customers who shop with you in-store? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). What is in-store data?

A Customer’s Second Purchase Is More Important Than Their First


Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Yes, getting a customer to make a first purchase is great.

Keep Your Eye on the Customer Engagement


Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up


Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. Data Scientist. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100. Data Scientist. Everyone in marketing knows that the field has been taking over by data.

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Personalized Marketing Equals Better Marketing Results


This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

Don’t Be Afraid of Multi-Channel Marketing Attribution


Centralize your marketing data. The first step to achieving multi-channel marketing attribution is to unify all of your customer data in one place. With a 360 degree view of the customer, you can see vital data like: The campaign and channel that first engaged the buyer.

The Top 10 Mistakes Ecommerce Marketers Make


You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service


Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. Or risk losing customers to competitors forever. Actively use text for customer service and support.

Account Takeovers: The Next Big Retailer Threat

Retail TouchPoints

Account takeovers occur when fraudsters gain access to consumers’ login and password information for a retailer, which allows them to see that customer’s personal information, credit card number, store rewards and more.

Navigating Seasonal Products By Customer, Not Calendar

Retail TouchPoints

As retailers seek to identify new ways to be competitive, they may be focused less on their customer’s needs and more on being first to market for the upcoming season. It all comes down to the data. Customer preferences can’t be identified simply by one aspect of their background.

The Technology Driving The Growth Of IoT Retail Applications

Retail TouchPoints

The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. What Customers See ATMs have been in place for decades, with increasing functionality from year to year.

3 Ways to Get Buyers to Opt In Without a Discount


By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Luckily, it’s not the only way to get your customers to opt in. Ecommerce buyers are smart.

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6 Valuable Lessons from Etail East 2018


The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. Seamless Customer Experience Wins. It’s unique to your customer.”

Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)


Keep your customers from cheating on you. Repeat customers are your #1 asset for growth. One thing that hasn’t changed since the brick-and-mortar days, is the fact that customer loyalty and lifetime value are critical to company growth and long-term survival.

7 Major Takeaways from Shoptalk 2018


AI-powered chat is becoming huge for a lot of B2C businesses and has a variety of useful applications, including handling customer service requests, transactional messages, and even serving as personal shopping assistants for buyers on Google. In addition, these chatbots are a treasure trove of data that is just starting to be used by brands for better personalization. Customer data creates seamless customer experiences. Customer-driven content is key. “It

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Should Your B2C Brand Switch to Direct-to-Consumer?


You have to choose your own strategy, and test out what works best for your customers. While the company continues to sell through large retailers, it also sells directly to customers through distribution centers. This enables it to offer same day delivery direct to both stores, and directly to its customers. Here are the top reasons you should consider selling to potential customers directly. It’s a slight understatement to say that retailers are struggling.

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Is Amazon finally getting serious about retail profitability?

Steve Dennis

The structure of Amazon’s Prime program (which recently surpassed 100 million members) essentially encourages customers to overuse “free” shipping for frequent small orders—which generally have low (or non-existent) profits. Moreover, in what some see as a risky move —but I see fundamentally as an acknowledgement of customer loyalty, pricing power and a growing need to offset spiraling delivery costs—Amazon is raising the price of Prime membership by $20.

The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention


The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. What is Big Data and Why Should You Use it?

7 BigCommerce Marketing Apps We Love


From customer reviews to email automation, we've outlined a list of our favorite BigCommerce marketing apps to help you supercharge your site. Yotpo – Customer Reviews. These assets can build credibility, improve customer trust and ultimately help increase revenue.