What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy
Digital Doughnut
MAY 25, 2022
In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.
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