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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

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Get Prepared: CCPA for eCommerce Marketers

Optimizely

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

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5 BigCommerce Competitors You Should Consider in 2024

Groove

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Klaviyo SMS: The Power of Personalized Messaging

Groove

SMS marketing stands great on its own, but it also integrates well with other forms of communication like email and social media. Integrating SMS Marketing with a tool like Klaviyo helps businesses maximize opportunity when sending out text messages. Klaviyo SMS.

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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). What are Influencers?

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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Statista: The Rise of E-Commerce in the United States.

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