The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. The selection of one of these four platforms is where you can truly unlock performance.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping.

How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

GetElastic

Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation. Resulting in an ecommerce catalog of more than 100,000 products and a million SKUs, some of them locally sourced.

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. The popularity of cross-border eCommerce is on the rise.

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. The popularity of cross-border eCommerce is on the rise.

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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How First-Party Data Can Power Your Marketing

Zaius

You’ve got data. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? What is first-party data?

Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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How Integrations Power B2C Marketing

Zaius

Integrations link up your favorite products, software, and platforms to make your life easier. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. Integrate all your customer data. Google Ad data like SERP results.

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Why You Need a CRM for Ecommerce

Zaius

How well do you really know your customers? If you’re in ecommerce, a CRM can actually help you gain more insights into your buyers. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

40 Top Online Store Builders For An Amazing Ecommerce Site

eCommerce CEO

Ecommerce is one of the fastest growing business models in the world today, and everyone wants a piece of the action. Based on worldwide sales trends, the ecommerce market is due for a 221% increase by 2020. Software Options For Building an Ecommerce Website. Weebly Ecommerce.

Meet Zam: Your Marketing Assistant

Zaius

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. Centering the customer. We have someone you MUST meet!

CDP vs. CRM: What’s Right for Your B2C Business?

Zaius

The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. But unlike a CDP, that data is directly linked to marketing execution.

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Your Preview To The Retailer’s Guide to the Holiday Season

Demac Media

Included in our largest guide yet is powerful advice from powerful platform partners: Magento , Shopify Plus and Workarea , along with key tips from our technology partners: Returnly , Nosto , Signifyed and Kount ! The anger of the customers!

Zaius is Now an Official Shopify Plus Partner

Zaius

While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations. What goes together better than peanut butter and jelly?

The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. Here is what I’ll cover: What’s in Our Ecommerce Replatforming Guide. Your 3 options when it comes to ecommerce technology.

The Ultimate Snipcart Review: A Shopping Cart Tool for Developers Who Crave Flexibility

Ecommerce Platforms

Just a fraction of the ecommerce platforms we’re all crazy about. The bulk of the rest of the market is still taken up by ecommerce platforms with almost similar provisions. Come to think of it, ecommerce could never be simpler.

How to Protect Your Online Store Against Fraud

Ecommerce Platforms

All sorts of criminal activity happens in the ecommerce world. Another form of hacking might be to steal information from your company like personal customer information. Start by Going with an Ecommmerce Platform You Know is Secure. If not, skip the platform completely.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

We know the ecommerce world changes rapidly, and it can be tough to keep up. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. The post 38 Ecommerce Terms Every Marketer Needs to Know appeared first on Zaius.

Understand Your Customers Better with Engagement Filtering

Zaius

Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels. Engagement-based filtering also enables you to more accurately sunset email addresses by being completely sure that individual customers are disengaged because they haven’t interacted with you on any channel. Engagement filtering is not possible if your customer data is still stuck in silos.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. It then attempted to communicate with, inform and sell to customers across all these channels.

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. What is Ecommerce? eCommerce. Ecommerce.

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Five things retailers want from their POS system

Teamwork Retail

Options that provide connectivity, payment processing, and customer engagement are just the beginning. Customer experience. A modern integrated POS system captures customer data and interfaces with existing customer relationship systems.

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5 steps to prevent ecommerce fraud

GetElastic

It can be destructive at times especially when handling a successful ecommerce store. This article highlights ways to reduce the fraudulent ecommerce behavior. They are meant to run background checks on card data supplied by many sources. 1 Select a secure ecommerce platform.

The Ultimate AmeriCommerce Ecommerce Review 2018

Ecommerce Platforms

What’s the best ecommerce platform for your store? With such a wide array of choices, picking the right ecommerce solution for your business is not an easy task. Different platforms have different pros and cons, and the right one for you could be lurking in the shadows.

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Data becomes stored in a variety of formats or is held captive by individual employees and systems. Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage.

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. You have to choose your own strategy, and test out what works best for your customers. While the company continues to sell through large retailers, it also sells directly to customers through distribution centers. This enables it to offer same day delivery direct to both stores, and directly to its customers.

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Teachery Review: Online Course Selling Without the Fees

Ecommerce Platforms

Transaction fees are almost a guarantee with every ecommerce platform. This is particularly true for online course platforms. However, we've found an option called Teachery , which has absolutely no fees, affordable monthly plans, and some top-notch customer support.

Podcast Recap: Reaching Retail Customers with Product Registration

Blue Acorn

Product registration isn’t exactly the sexiest ecommerce topic, but it’s how brands capture millions of customers who purchased their products through retail channels. Once only used for recall notifications, product registration has now evolved into quasi-loyalty programs for retail customers. Here’s a recap: How do you encourage customers to register their products? It’s essentially a loyalty program for registered customers.

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Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

Kissmetrics

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.

Determining Whether Headless eCommerce is Right for Your Business

Scalefast

In a digital business world, a company’s success depends in large part on its ability to create a flawless customer experience. Why is the customer experience so important? Because customer satisfaction and revenue are directly tied to the customer experience. eCommerce

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. customers get the same level of quality and service. personalized customer pricing. The New B2B Ecommerce Strategy.

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The Hidden Challenges of Proper PCI Compliance

FastSpring

In the past couple years we’ve seen an uptick in ecommerce as more customers look to complete their shopping experiences on the web. As the online shopping trend continues to grow, it shouldn’t come as a surprise to hear that more customers are taking a greater interest in how merchants handle their payment information. Guidelines like PCI DSS help serve as the framework for securely accepting, transmitting, and storing sensitive personal data.

5 Major Trends Shaping the Digital World in 2018

FastSpring

This presents a huge opportunity for businesses looking to grow their sales, and an end-to-end ecommerce platform will help digital businesses process payments in the forms their customers prefer. Data-driven personalization is driving customer engagement and satisfaction.