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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Investing in the right technology will help brands not only capture the right data but also provide solutions to analyze that data and leverage it for highly targeted marketing campaigns. Leveraging technology solutions to segment customers into various personas can allow retailers to serve up more relevant offers and messages.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The Lite point of sale app comes with your standard Shopify plan for ecommerce, while the Pro plan is only available as an added extra, or included with Shopify Plus. To use either version of Shopify POS, you’ll need a Shopify ecommerce subscription. Shopify POS Lite vs Pro: Pricing. Payment Processing.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

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eCommerce POS Integration: One System for Online and Offline Sales

Korona

With this new environment, separating your existing physical store from your eCommerce site no longer makes sense. . By integrating your eCommerce and point of sale system, you can extend your website’s existing functionality and attract a broader audience to your brand. What Is eCommerce POS Integration?

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The Complete QuickBooks POS Review 2021

Ecommerce Platforms

In this article, we will determine if the QuickBooks Point of Sale system is the best choice for your business. QuickBooks POS is a feature-packed Point of Sale system created by Intuit. And what are the features or highlights of this Point of Sale system? Sales Transaction Management.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. There, you can speak to a sales representative or sign up for a free trial of Shopify altogether. Quite bit, actually. You can process payments right out of the box, while also using the tool to look up product information.

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The Ultimate Guide to eCommerce Payment Processing

GetElastic

Square: Square is a digital payment processing platform with a range of features and services for businesses, including point-of-sale (POS) hardware and software, online payment processing, invoicing, and analytics. Stripe often processes payments, deducts fees, and transfers the funds directly to a business's bank account.