Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

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X-cart eCommerce Marketing Live Chat 66

Omnisend

JULY 14, 2023

We’ll also dive into some of the best International Friendship Day ecommerce email examples, and give you 25 click-worthy International Friendship Day email subject lines that you can steal for your next campaign. Use customer data like names and locations to better target your promotions and products. Let’s dive in!

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Reference Gifts Jewelry eCommerce 78

Omnisend

MAY 29, 2023

That’s exactly what we’ll be doing today, giving you some great campaign ideas you can use to celebrate Pride Month, looking at some of the best Pride Month ecommerce email examples, and giving you xx+ Pride Month email subject lines you can steal for your next campaign. So let’s get into it.

Social Media 78

Social Media eCommerce Accessories Customer Loyalty 78

Retail TouchPoints

JANUARY 16, 2024

A dramatic example was the reaction to the purple Grimace milkshake that McDonald’s introduced this past summer as a limited-time promotion marking Grimace’s birthday. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed.

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Customer Data Customer Experience Fashion Customer 289

Omnisend

FEBRUARY 27, 2023

For example, if you have gender information, you can send an email directly for women to celebrate themselves or the women in their lives. 7 best International Women’s Day email examples Let’s look at some great International Women’s Day emails from ecommerce brands to help inspire you. #1 Send more than one IWD email.

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Gifts Shipping Recommendation Information 88

Smile.io

JANUARY 23, 2023

This competition means that food and beverage companies are ripe to benefit from creating customer loyalty. Here are 4 examples of effective loyalty programs in the food and beverage industry, split between DTC food products, small businesses, and major well-known food brands. Here are our three loyalty best practices, just for you: 1.

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Food and Beverages Social Media Customer Loyalty Reference 84

Inflow Insights

AUGUST 30, 2021

Because seasonality can affect both eCommerce sales and SEO performance, it’s important to strategize SEO efforts with data-backed traffic forecasts. COVID-19 is a great example. How It Works: The system uses its own custom data models to generate insights on the projected performance trajectory of a site and its business.

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SEO eCommerce Information Recommendation 151

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

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Omnichannel Customer Experience Accessories Customer Data 312

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Retail TouchPoints

MARCH 1, 2024

“We are also excited to partner even more with our vendors this year as it relates to their branded in-store merchandise experiences,” Barry added, identifying Tesla, Lovesac and Starlink as examples of planned vendor partnerships. Our App First member deals experience is a great example of this.

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POS Omnichannel Mobile Improvements 278

ESW

SEPTEMBER 3, 2018

The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? According to CIGI’s data, consumer trust is eroding in certain disparate markets. All of this highlights that built-in data and privacy protection for customer data is about building trust.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Instead, build practices to stay close to customer insights.

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Multi-channel Retail Customer Experience Customer Data 246

FastSpring

NOVEMBER 14, 2018

Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data? When we talk about personal/customer data, what pieces of information are we referring to? For example: First and last name. 5 Ways to Protect Customer Data. Keep customers informed.

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Customer Data Customer Information Banking 61

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness. And why not?

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Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

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Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264

Retail Customer Data Channel Arts 264

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. For example, as soon as a new buyer completes a purchase, they’re added automatically to a new buyer segment.

Customer 334

Customer B2C Customer Data Improvements 334

ESW

SEPTEMBER 3, 2018

The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? According to CIGI’s data, consumer trust is eroding in certain disparate markets. All of this highlights that built-in data and privacy protection for customer data is about building trust.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Kissmetrics

DECEMBER 31, 2021

Customer data is an integral part of personalized advertising, so start by collecting it. There are lots of ways to do this, but the most common ones involve data collection tools like G o ogle Analytics or Bing Webmaster. Consider the following example. Use Customer Match to Target Specific Customers.

Customer Data 251

Customer Data Travel Customer Improvements 251

Retail TouchPoints

FEBRUARY 26, 2024

A Company’s Obligation to Securing its Own Systems On top of data privacy, companies must demonstrate a commitment to maintaining multiple layers of security to protect their customers’ data from threat actors. For many companies, it is not a matter of “if” there is a data breach, but when.

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Improvements Payment Services Consumer Banking 317

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. In another example, a CPG company was managing warehouses with hundreds of employees receiving and shipping perishable food products.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. So, how does this help businesses build relationships with their customers? Customer Insights.

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BigCommerce Social Media Customer Data Recommendation 368

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

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B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

OCTOBER 27, 2021

Even the first MTA models that attempted to measure multiple channels were not sophisticated enough to handle the chaotic customer journeys seen today, especially when the data was incomplete or siloed. Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure.

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Multi-channel Games Retail Social Media 306

Retail TouchPoints

OCTOBER 25, 2023

“Until we actually start to improve the EX, especially in retail, quick service restaurants (QSRs) and in telecom, you’re limiting how good your customer experience can ever be.” One example is Target , which began rolling out curbside returns , but only with the Target app.”

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Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

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Recommendation Consumer Information Customer 306

Retail TouchPoints

JULY 28, 2022

For example, Warby Parker’s eyewear try-on feature is built on Apple’s AR Kit. For example, Instagram Shops has partnered with a few brands to offer virtual try?ons Keep customer data safe. Biometric laws, if they apply, require physical and digital security measures to safeguard biometric data. on experience.

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Retail Customer Data Information Consumer 277

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. A great example of this is McDonald’s.

Marketing 273

Marketing Recommendation Social Media Improvements 273

UpSellIt

AUGUST 23, 2023

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. User Segmentation 5. Urgency Messaging 8.

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eCommerce Recommendation Omnichannel Customer Data 131

Retail TouchPoints

NOVEMBER 9, 2023

With the increase of digital warfare, geopolitical cyberattacks are not only jeopardizing sensitive customer data but also eroding trust in online shopping globally. The Rise of Artificial Intelligence AI, the crown jewel of tech advancement, now wields human-like prowess atop a sea of data.

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Retail BigCommerce eCommerce Platforms eCommerce 305

Retail TouchPoints

JANUARY 18, 2022

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Loyalty program benefits that inspire action are a great way to engage customers post-purchase and identify and stimulate brand advocates.

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Customer Retention Social Media Shipping Point of Sale 290

Groove

MARCH 5, 2024

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. For example, you can easily use segmentations like engagement or new subscribers. Klaviyo has a clean email editor that's easy to use. However, Klaviyo's automations are much easier to use.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Retail TouchPoints

JULY 13, 2023

When it comes to sharing customer data, for example, banks are heavily regulated whereas non-bank digital wallet providers like Apple Pay are not. An example of how falling foul of compliance can incur painful costs for non-financial businesses came in May 2023, when Irish data regulators slapped Meta with a record €1.2

Merchant Services 246

Merchant Services Payment Services Payments Banking 246

Optimizely

MARCH 6, 2018

Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time. Instead of just sending out the same email to an entire segment, the email is personalized to each and every individual, using customer data to specify the content based on each person’s interests.

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eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

JULY 14, 2023

How to Inspire Customer Loyalty with an Assist from AI Brands can now replicate a positive in-store experience online, but the right AI products can equip them to level up when it comes to personalization. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 244

eCommerce Order Fulfillment Fulfillment Multi-channel 244