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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 289
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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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How Windsor Fashions and RevZilla Power Their Personalization

Sailthru

Many marketers just can’t capitalize in it, whether it’s because of a lack of strategy, poor customer data management, or simply believing misconceptions. However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. Read on to learn more.

Fashion 103
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Rent the Runway Turns to Amazon as Turnaround Efforts Continue

Retail TouchPoints

Rent the Runway’s new branded Amazon Fashion storefront features hundreds of pre-worn styles from 35 brands. “Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” said Jenn Hyman, Co-founder and CEO of Rent the Runway in a statement. Gross profit was also up 60% YoY in the quarter to $31.8

Fashion 264
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NRF Gen Z Panel: A Group Defined by its Contradictions

Retail TouchPoints

Transactional and Non-Transactional Loyalty Interactions The panelists stressed that continuously gathering customer data about this generation is vital, particularly since their pace of change has accelerated. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed.

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Data-Driven Sustainability: How Supply Chain Efficiency and Clienteling Drive More Sustainable Operations and Customer Choices

Retail TouchPoints

There is also a significant intersection of sustainability with customer preference data. Clienteling can play a key role in helping customers find items that they will cherish for much longer than disposable fast fashion.

Supplies 236