Kissmetrics

JANUARY 13, 2022

Gamification in marketing involves leveraging game-like elements to promote your business. However, you’re creating customers or clients when you improve overall engagement. Games encourage people to interact with your brand and create a real relationship. Gather More Customer Data. Data is king right?

Marketing 260

Marketing Games Shipping Costs PPC 260

Retail TouchPoints

SEPTEMBER 29, 2023

As brands try to navigate this strange new world where the cost of content generation and distribution are near zero, they are faced with a fundamental dilemma at the heart of it all: How to take advantage of these game changing technologies while gaining and keeping the trust of their customers?

Customer Data 243

Customer Data Operations Technology Games 243

Retail TouchPoints

OCTOBER 8, 2020

GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal. As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 245

Games Omnichannel Retail Subscription 245

Retail TouchPoints

MARCH 15, 2024

Summing Up Digital shelf optimization is a competitive, fast-paced game that firms can benefit a lot from. The analytics needed to play this game right should reflect its pace. Previously, as a management consultant, Montvilas helped clients around the globe to devise the most effective go-to market strategies.

Telecommunications 246

Telecommunications eCommerce Platforms Games eCommerce 246

Retail TouchPoints

FEBRUARY 11, 2021

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering.

Management 162

Management Consumer Specialty Retailers Outdoor 162

Optimizely

FEBRUARY 5, 2021

Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. Everyone enjoy the game this weekend and be safe!

Marketing 370

Marketing Games Events Consumer 370

Kissmetrics

MAY 10, 2021

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security? Blockchain is a possible solution to giving customers peace of mind over their data. Mythical Games.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Dynamic Yield

JANUARY 26, 2017

PERSONALIZATION FOR GAMING Maximize the lifetime value of every player through personalization Hone in on individual user preferences and prior onsite interactions to serve the right game types and promotions across the entire customer journey. The post Dynamic Yield for Gaming appeared first on Dynamic Yield.

Games 31

Games Customer Data Customer 31

Sailthru

APRIL 21, 2023

As the gaming industry exploded in the last decade, the retail industry was also being turned on its head. What Can Gaming Do For Retailers? There are 3.07 billion people, or two in every 5 people worldwide who identify themselves as gamers. In 2021 the gamification market was estimated to be USD$12.35 billion by 2026.

Retail 78

Retail Games Social Media Download 78

Optimizely

JANUARY 24, 2019

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. Unless you’re living in marketing utopia, we’re guessing there still might be room for improvement when it comes to how you handle data across the organization.

Marketing 236

Marketing Games Customer Data Improvements 236

Retail TouchPoints

AUGUST 25, 2023

For CPG brands, this is a prime opportunity to prioritize their consumer communications and use data from these interactions to home in on their most effective marketing strategies. Marketers will see smooth sailing, with access to customer data and communication channels they previously couldn’t gather.

Retail 242

Retail Social Media Consumer Channel 242

Bryan Eisenberg

APRIL 16, 2018

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. This won’t be a webinar about baseball though.

Webinar 124

Webinar eCommerce Arts Games 124

Retail TouchPoints

MARCH 8, 2021

Increased efforts to protect — and better manage — customer data. These laws also will force marketers to improve how they protect and manage customer data. We expect many marketers will start with the basics, such as cleaning up their email lists and reassessing where and how they acquire customer data.

Customer Data 152

Customer Data Travel Banking Mobile 152

Retail TouchPoints

MARCH 25, 2022

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future. Are you Listening?

Payments 269

Payments Payment Services Social Media Electronics 269

ESW

JULY 6, 2023

But since customers demand choice, global brands need the right partners with the expertise to broaden the product catalogue. These partners enable brands to offer more products to more customers in more places. Customisation Amazon makes excellent use of customer data.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. In the context of retail and CPG marketing, AI leverages data, algorithms, and machine learning to gain insights, make predictions, and automate processes.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Retail TouchPoints

OCTOBER 18, 2021

If data can move quickly, the value of customer insights compounds exponentially across the organization. Merchandisers have access to real-time customer data so they can immediately optimize the customer experience. Support agents have context to customer sentiment and can be one step ahead of the game.

Customer Experience 285

Customer Experience Customer Channel Omnichannel 285

RTP blog

JANUARY 17, 2018

Today, mobile-enabled City Furniture associates have access to customer data and analytics-driven information to make personal product recommendations, leading to more than 28% increase in in-home warranty revenue.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

365 Retail

JUNE 6, 2022

Meanwhile, Microsoft bet big on a gaming-oriented metaverse proposition with a $68.7 This change will be driven by younger generations: nearly 75% of Gen Z shoppers have bought a digital product within a video game experience. Ultimately, buying digital items, like video-game skins, NFTs, or crypto, comes down to trust.

Customer Loyalty 81

Customer Loyalty Customer Games Multichannel 81

RetailMinded

MARCH 16, 2024

Personalizing The Customer Journey With AI Insights Today’s shoppers seek personalized experiences , and AI provides the tools to deliver them. AI dives deep into customer data, crafting individual profiles that fuel personalized marketing and tailored product recommendations.

Retail 98

Retail Point of Sale Operations Technology 98

Retail TouchPoints

DECEMBER 27, 2021

Using First-Party Data to Have a ‘Genuine Impact’. Much of what is currently happening in the marketing landscape is seen by many as a necessary course correction after years of over-reliance on third-party customer data , which was often gathered without concern for consumer privacy or, in some cases, quality. “We

Marketing 277

Marketing Consumer Download Games 277

Retail TouchPoints

JULY 28, 2023

But they don’t help with teaching good behaviour, such as targeting high-value customers. But why is this game-changing for your business? Andreas Arentoft is a data and technology nerd currently working as the Head of Go-to-Market, Technology at Precis Digital.

eCommerce Platforms 213

eCommerce Platforms eCommerce Technology Marketing 213

Groove

DECEMBER 18, 2023

This seamless integration of dynamic pricing and custom SKU generation, powered by Heroku, not only enhances the customer experience but also streamlines Barron Designs' operational workflow, allowing them to manage their unique product offerings more efficiently.

Toys 195

Toys Shipping Costs eCommerce BigCommerce 195

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 230

Shipping Costs Improvements Live Chat Retail 230

Retail TouchPoints

FEBRUARY 4, 2021

Most retailers are keenly aware that the credit card and customer data on their networks is a prime target for hackers, and so they barricade access points to their websites and ecommerce systems to ward off intrusion. But their cybersecurity teams pay much less attention to the sprawling network of vendors in the supply chain.

Supplies 299

Supplies Payment Services Payments Document 299

365 Retail

FEBRUARY 1, 2024

This has also allowed Paddy’s offer of Megaways Slot Games and betting markets to greatly increase. Personalisation and Data Analytics Personalisation is a key aspect of digital transformation. This is because of the wealth of data retailers possess, and the algorithms that can digest this information.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Retail TouchPoints

OCTOBER 5, 2020

Essentially, this all comes down to customer analytics. According to Forrester’s Brandon Purcell, “customer analytics uses customer data and analytic insight to design customer-focused programs that win, serve, and retain customers.”. The Risks and Rewards of Third-Party Data.

Customer 149

Customer Retail Automotive Customer Data 149

Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner.

Food and Beverages 275

Food and Beverages BigCommerce Home Furnishings PayPal 275

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Retailers are leveraging data analytics and customer insights to offer personalized and customized loyalty programs that cater to individual preferences and behaviors. By offering personalized experiences, retailers can deepen customer engagement and loyalty, leading to increased repeat business and brand advocacy.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

365 Retail

MAY 30, 2022

Even the Nintendo Wii, which rose to be the sixth biggest-selling games console of all time through a promise of immersive, physical gameplay, largely saw players return to sedentary button-mashing in classic ‘couch/controller’ fashion. All early indicators show virtual retail works well. Building the foundations.

eCommerce 124

eCommerce Retail Customer Experience Technology 124

Smile.io

AUGUST 25, 2023

Program highlight: gamification at every stage As the creator of some of the most iconic video games of all time like Mario Kart, Zelda, Minecraft, and more, Nintendo has turned its customer loyalty program into an exciting game of its own. But every once in a while, a new game is invented that disrupts the game (literally).

Customer Loyalty 75

Customer Loyalty Beauty and Health Food and Beverages Customer 75

Optimizely

NOVEMBER 30, 2017

How will you be analyzing customer data? B2C marketers need to truly understand their customers and why they buy. With this technology, all customer data is unified no matter what channel, device, or platform it’s collected from. What KPIs are a waste of time? How will your tech stack be changing?

B2C 186

B2C Marketing Channel Customer Data 186

Retail TouchPoints

JUNE 11, 2021

Many stores, including retail giants Walmart, Target, Best Buy, DICK’S Sporting Goods and Urban Outfitters, introduced or expanded game-changing buy online, pick up in-store (BOPIS) capabilities in 2020. Consumers’ new shopping habits picked up during the pandemic show no sign of waning.

Payment Services 194

Payment Services Payments Retail Sporting Goods 194

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Retail TouchPoints

MAY 16, 2022

Loyalty Program Yields Rich Customer Data. “We We’re playing the long game by co-creating with them,” Gomez added. We launched the Target Circle loyalty program, but it wasn’t to drive more sales,” said Gomez. “We We wanted to build a better relationship with our guests, and to do that we needed to know more about them.

Food and Beverages 245

Food and Beverages Omnichannel Fulfillment Retail 245

Algopix

NOVEMBER 12, 2023

Real-Time Alerts and Notifications: A Game Changer Real-time alerts and notifications in eCommerce are transformative tools that bridge the gap between consumer expectations and business offerings. These alerts are immediate updates sent to customers or business operators about significant events or changes.

Information 93

Information Customer Experience Technology eCommerce 93

Kissmetrics

APRIL 13, 2021

The most popular examples of in-app purchases come from the gaming world. Well-loved games like Pokemon Go allow users to buy coins and items with real money. This usually makes the game last longer or allows them to access added features.

Payments 212

Payments Subscription Download Payment Services 212