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The Perfect Gift is in the Data

Optimizely

For some, that act of love is in the form of the perfect gift. For brands, that act of love is in their ability to help their shoppers with the high-stakes task of finding that perfect gift. What if retailers were able to help these shoppers pick up their gift searches where they left off? Start Your Free Trial.

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Neiman Marcus Responds to Breach of 4.6 Million Customers’ Data

Retail TouchPoints

million payment and virtual gift cards were affected, more than 85% of which are expired or invalid, NMG said. Approximately 3.1 No active Neiman Marcus-branded credit cards were impacted.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. His experience in gift card, loyalty and POS has played a pivotal role in the success of some of Givex’s largest partners.

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The Essential Guide to Shopify ERP Integration [2024]

Groove

Customer Experience: Shopify ERP integration integrates customer data, which gives your customers a seamless shopping experience. It also allows for personalized marketing and better customer service.

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The Power of POS Gift Cards: A Guide for Retailers

Korona

Gift cards can be a powerful marketing and sales tool for retailers. But how exactly do POS gift cards work, and what are their associated challenges? In the end, you’ll have all the information you need to decide whether a POS gift card program is right for your business. That’s what this guide is all about. Let’s get started!

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

By regularly updating these components to align with current seasonal events and holidays, ecommerce brands can capture visitors’ attention and drive traffic to relevant sections of the site such as gift guides and spring essentials.

Marketing 131
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Clarus Commerce Expands Loyalty Options With Acquisition of PrizeLogic

Retail TouchPoints

The acquisition of PrizeLogic represents an incredible opportunity to invest in proprietary technology that will allow us to offer a wider array of services, further deepen our domain expertise and continue to enhance the value proposition of our offering for our clients,” said Tom Caporaso, CEO of Clarus Commerce in a statement.

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