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Coresight Webinar: Why PVH, Orvis and Tractor Supply are Rethinking Post-Pandemic Supply Chains

Retail TouchPoints

As an example, interest in fly fishing skyrocketed as a result of the pandemic, driven by shoppers eager to find a safe hobby to practice outside. Customer Data Can Refine Supply Chain Development Strategies. Orvis ’ use of domestic manufacturers helped it ride the wave to a double-digit increase in fly fishing-related sales. “We’re

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How to Create Your Ideal Customer Profile

FastSpring

A customer profile is a very detailed description of your target audience. It is a fictional character who represents the real characteristics of your ideal customer. Essentially, it takes all your customer data and makes it human and personable. Where do I get customer data? Marital status. Employment.

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Retail & Delivery Trends That Are Likely to Remain Post-pandemic

lateshipment

To the company, it implies a much better prediction of revenues, reliable customer data, and much better customer engagement. With the pandemic, any outside house tasks are temporarily closed, which leads to people searching for secure ways to continue their hobbies. Virtual Experiences.

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How True Value improved online conversions with 360º images

GetElastic

Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – we use that information to deliver content we think they’ll enjoy. Someone who regularly purchases equipment for plumbing jobs, for example, won’t get the same content as someone who buys gardening supplies seasonally.

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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

According to Matomo , 71% of customers would stop doing business with a company for giving sensitive data away. And with one million users in 190 countries, Matomo is a great option to protect your customersdata. Panelbear offers a free plan for hobby projects or those just starting out. GDPR compliant.

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Father’s Day Marketing Tips for Online Retailers

ecomdash

This is where customer data is useful. Not all fathers like the same things, have the same hobbies, or relax the same way. To pinpoint your marketing strategy, look at customer metrics and segment your male audience based on their buying history. Don’t forget your audience and your metrics.

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Modalyst vs Spocket: Which Should You Go for?

Ecommerce Platforms

0 for the Hobby Plan, with a product limit of 25. $35 Make data-driven decisions when switching between wholesale and virtual inventories. Direct shipping to the customer from the brand itself. Custom data exports and real-time analytics. Modalyst handles customer returns. in funding over three rounds.