Retail TouchPoints

AUGUST 1, 2023

Marketing and CX teams need to use customer data, store-level data and even digital engagement data to determine which brands, products, deals and user-generated content to deliver to these devices to make an impact.

Improvements 236

Improvements Management Information Download 236

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 230

Shipping Costs Improvements Live Chat Retail 230

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Omniconvert

FEBRUARY 23, 2022

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience. The post Customer intelligence: How to get & use customer data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

Customer Data 78

Customer Data Customer eCommerce Customer Experience 78

Retail TouchPoints

MARCH 8, 2021

RTP: In your own immersive experience study , consumers said the real value of technology is as an enabler to better customer service as opposed to replacing human service. How should brands be using technology to improve customer service while also elevating human connection?

Customer Data 263

Customer Data Customer White Paper Technology 263

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 379

Shopify Live Chat Customer Data Information 379

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 265

Customer Experience Improvements Customer Data Information 265

Optimizely

MAY 27, 2020

New Integrations We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable. The post Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles appeared first on Zaius.

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Optimizely

NOVEMBER 14, 2019

But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

Improvements 207

Improvements Social Media Events Customer Experience 207

Forrester eCommerce

NOVEMBER 23, 2022

Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7

Improvements 363

Improvements Technology Customer Customer Data 363

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 289

Customer Customer Experience Customer Data Improvements 289

Optimizely

DECEMBER 21, 2017

In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

MARCH 1, 2024

While the retailer will be focused on improving existing store experiences at scale moving forward, Best Buy is planning to “open a few additional outlet centers and new formats to continue to test two important concepts,” said Barry. These efforts and more will serve to increase membership engagement and continue to improve retention.”

POS 270

POS Omnichannel Mobile Improvements 270

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – Improving Online Conversions with 360º Images.

Improvements 158

Improvements Social Media Hobbies Outdoor 158

Groove

APRIL 18, 2024

Centralized Data Management: A good ERP system will seamlessly sync data between Shopify and the ERP system, which means that everything that happens is always up to date across all of your business’s functions. It also allows for personalized marketing and better customer service.

Shopify 389

Shopify Payment Services Shipping Costs Order Fulfillment 389

TalkingRetail

APRIL 15, 2021

The convenience sector needs to improve its use of data in order to compete with Amazon, which could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month, new research indicates. This story continues at Convenience retailers need to improve their use of data.

Improvements 130

Improvements Retail Technology Customer Data 130

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 236

B2B eCommerce BigCommerce Omnichannel 236

Optimizely

MAY 30, 2017

The problem is that marketers still aren’t thinking about web push in terms of how it can improve the customer experience – which is a pity, because highlighting the unique value it can deliver is the most effective way to get shoppers to opt-in. When customers are looking at specific products but may need more information.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Retail TouchPoints

APRIL 17, 2024

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 273

Social Media B2C B2B Customer Data 273

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Retail TouchPoints

FEBRUARY 15, 2023

Current customer Albertsons Cos. We created the Ai.Retail platform several years ago [to offer retailers] a repository of capabilities that teams could quickly pull off the shelf as they’re figuring out what to do with all their data,” said Jill Standish, Global Retail Lead at Accenture in an interview with Retail TouchPoints.

Merchant Services 279

Merchant Services Supplies Retail Customer Data 279

Klaviyo

MARCH 6, 2018

Looking at Klaviyo’s data , we find that the average welcome series in the health & fitness industry perform well: Open Rate: 34.91%. Our customer data demonstrates that 70% of the top quartile of accounts by number of ordered products have a welcome series live. Click Rate: 6.55%. Conversion Rate: 0.98%.

Improvements 120

Improvements Subscription Customer Data Blog 120

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 254

Omnichannel Customer Data eCommerce Platforms Technology 254

Algopix

DECEMBER 2, 2020

AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data. These goals ultimately allow your company to provide better customer experiences, generate more sales with improved margins, and raise customer loyalty.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

Omnichannel 240

Omnichannel Customer Experience Customer Data Improvements 240

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. However, it requires you to collect and unify a large amount of customer data in one central location.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

MARCH 20, 2024

By leveraging customer data and AI to provide product recommendations, special offers or exclusive deals that resonate with individual consumers, you, as retailers, can drive higher sales to get the best answer for every shopping query.

Small Business Retail 254

Small Business Retail Recommendation Consumer Customer Data 254

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 260

Retail Customer Data Channel Arts 260

Retail TouchPoints

JUNE 16, 2022

The Home Depot will roll out more than 125,000 new hdPhones to associates in order to improve both the worker and customer experience at its stores. Earlier in June 2022, the retailer adopted the Adobe Experience Platform to enhance the abilities of its customer data platform (CDP) for creating personalized campaigns.

Mobile 279

Mobile Demo Improvements Customer Experience 279

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

MARCH 28, 2023

Brands want to engage with the customer and provide tailored, personalized recommendations, from cereal to personal care essentials,” said Chad Fox, VP, Chief Marketing Officer at Dollar General in a statement.

Customer 282

Customer Customer Data Improvements Marketing 282

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Add Chatbots.

B2B 78

B2B eCommerce Improvements B2C 78

Retail TouchPoints

MARCH 15, 2024

Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management.

Telecommunications 246

Telecommunications eCommerce Platforms Games eCommerce 246