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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. 5 Customer Data Dangers. Did you know that 92.3%

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The Buyer’s Guide to Customer Data Platforms (CDPs)

Optimizely

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues? But instead of stressing out about making the right choice, it’s time to get informed.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Neiman Marcus Responds to Breach of 4.6 Million Customers’ Data

Retail TouchPoints

Neiman Marcus Group (NMG) said it recently learned personal information from as many as 4.6 million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020.

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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch. Quizzes are a quick and cost-effective way to gain additional information about your shoppers. Learn more here !)

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Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

RTP blog

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customersdata. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Still, in a world where the amount of information that exists is endless, it can be difficult to know where to begin. Reward Your Most Loyal Customers. Invest in Technology Solutions.