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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. True omnichannel expertise means sharing customer data across online and offline touch points. Showcase your brand, reflect shopper values.

Events 277
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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

AI algorithms can now generate your brands top personas in minutes and provide you with detailed information like their demographics, behavior, interests and product preferences. Understanding Customer Behavior: AI tools can help marketers anticipate future purchasing trends based on historical customer data.

Customer 289
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Text Message Marketing: The Best eCommerce Platforms and Services

Groove

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. Merchants benefit from unified customer profiles that combine email and SMS data.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Seamless in-app purchasing is great, but, in the end, it’s about making the sale and capturing as much information about a given customer as possible. Success with Social Commerce Depends on Data That brings us to data. That means less customer data coming to you.

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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. It’s a lot harder than it sounds. Associate POS adoption depends on getting the user experience right.

POS 275
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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. Encrypting data and limiting access to only those who need it further protects sensitive information.

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The Real Price of a Data Breach in Retail

Retail TouchPoints

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations.

Retail 277