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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch. Quizzes are a quick and cost-effective way to gain additional information about your shoppers. Learn more here !) What’s the setup? Our quiz, “What’s your summer drink?”

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Shopify HubSpot Integration: How to Connect Your CRM

Groove

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

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How to Create Relevant Product Recommendations that Increase Sales

Omnisend

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. This data gives marketing teams actionable insights to better understand and predict customers’ needs and behavior, therefore increasing customer satisfaction.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

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Klaviyo vs. Listrak: Comparing Platforms

Groove

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Profiles.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Looking for more spring ideas?

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