Internet Retailing: European retailers change customer-centric strategies due to lessons learned

Dynamic Action

In the article, “ How retailers transformed their customer-centric strategies due to the lessons they’ve learned ,” author Sasha Fedorenko of Internet Retailing focuses on key strategic initiatives mentioned in almost every retail earnings call over the past two quarters: customer-centric transformation and reduction of profit eroding promos and markdowns. Further findings include: Retail marketing spend was up 57%.

The Top 10 Sessions to See at IRCE 2018


It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Don Davis, Editor at Large, Internet Retailer. Your customers are on Amazon.

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers


last year according to Internet Retailer. According to Internet Retailer, one brand facing this problem is Overstock, a business chiefly known for selling surplus merchandise from other ecommerce retailers at below-wholesale prices.

6 Dos and Don’ts of Winback Campaigns


It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

Personalized Marketing Equals Better Marketing Results


This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

Segmenting Your Shoppers For Higher-Value Customer Acquisition


Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. How can retailers manage this problem? Customer segmentation is one of the best ways to target higher-value shoppers at the acquisition stage.

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy


The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform.

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges


Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 of total retail sales.

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Retailers, Are You Funding Amazon?


­­­­ Retailers , Are You Funding Amazon? Being in retail today, you know that Amazon is the juggernaught. An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now


Because a lot happens in a year within retail and ecommerce. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM.

Why Brands and Retailers Are Going D2C on Marketplaces


Today, customer buying habits have forced brands to think differently about how and where they present their products. They are also utilizing the many 3 rd party marketplaces that acquire new customers to their brand. Both retailers and brands have seen a change in shopping behavior, particularly in millennials. Consumers are more often choosing competitive shopping environments like marketplaces and shopping engines over niche retail.