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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

last year according to Internet Retailer. According to Internet Retailer, one brand facing this problem is Overstock, a business chiefly known for selling surplus merchandise from other ecommerce retailers at below-wholesale prices. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Your customers are on Amazon.

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6 Dos and Don’ts of Winback Campaigns

Optimizely

Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. The key is crafting a winback campaign that addresses your customers’ individual needs.

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IRCE 2019 Day 2 Recap

ROI Revolution

Tied to Loyalty: If you’re rewarding a customer for making a purchase, show them that. . Customers like talking to humans. Only at IRCE: Exclusive Internet Retailer Research on Marketplace Leaders, Laggards, & High-Growth Startups. Using the Power of AI to Build Better Customer Experiences.

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Personalized Marketing Equals Better Marketing Results

Optimizely

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

How do you import/export catalog & customer data? According to Internet Retailer, BigCommerce and Shopify are the two fastest-growing platforms serving B2B and B2C sites selling more than $1 million per year online — but BigCommerce outranks Shopify in both adoption and growth rate. BigCommerce vs Shopify.