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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture.

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The data dilemma - how can retailers avoid losing customer data to commence giants like Amazon

Retail Technology Review

As the landscape continues to shift, and Amazon profits continue to rise (with a 37% increase reported in its recent third quarter results) it’s never been more important for retailers to assess their Amazon strategy.

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Retailers, Are You Funding Amazon?

OrderDynamics

­­­­ Retailers , Are You Funding Amazon? Being in retail today, you know that Amazon is the juggernaught. An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”. Stating that retail is a hypercompetitive market, is hardly news. Can it be done?

Retail 57
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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Even if you don’t sell direct to consumers on your website, leveraging a robust ‘Where to Buy’ solution seamlessly connects those interested consumers with your preferred retailers and keeps them on their path to purchase. Your retailers aren’t properly representing your products and brands.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Even if you don’t sell direct to consumers on your website, leveraging a robust ‘Where to Buy’ solution seamlessly connects those interested consumers with your preferred retailers and keeps them on their path to purchase. Your retailers aren’t properly representing your products and brands.

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IRCE 2019 Day 2 Recap

ROI Revolution

We’ve had a great time meeting with current clients and partners, as well as forging new relationships with retailers and vendors. IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. Five Years In: What I’ve Learned About Building a 21st Century Retailer.