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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. 97% of U.S.

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The data dilemma - how can retailers avoid losing customer data to commence giants like Amazon

Retail Technology Review

As the landscape continues to shift, and Amazon profits continue to rise (with a 37% increase reported in its recent third quarter results) it’s never been more important for retailers to assess their Amazon strategy. By Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Even if you don’t sell direct to consumers on your website, leveraging a robust ‘Where to Buy’ solution seamlessly connects those interested consumers with your preferred retailers and keeps them on their path to purchase. Otherwise, those interested consumers leave your website, only to encounter new distractions or competitors. .

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Even if you don’t sell direct to consumers on your website, leveraging a robust ‘Where to Buy’ solution seamlessly connects those interested consumers with your preferred retailers and keeps them on their path to purchase. Otherwise, those interested consumers leave your website, only to encounter new distractions or competitors. .

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Retailers, Are You Funding Amazon?

OrderDynamics

An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”. Phillipe Masiello of Internet Retailer estimates that worldwide, “ 2016’s e-commerce global retail sales share is approximately 9% and is projected to be somewhere around 15% by 2020 ”.

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IRCE 2019 Day 2 Recap

ROI Revolution

Tied to Loyalty: If you’re rewarding a customer for making a purchase, show them that. . Customers like talking to humans. Only at IRCE: Exclusive Internet Retailer Research on Marketplace Leaders, Laggards, & High-Growth Startups. Using the Power of AI to Build Better Customer Experiences.