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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”) Consider the percentage of tea vs. soda drinkers when developing new products to predict how much interest our customers are likely to show.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? All of this highlights that built-in data and privacy protection for customer data is about building trust. Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? All of this highlights that built-in data and privacy protection for customer data is about building trust. Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

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The Value of Owning Your Channels

Optimizely

It’s an added, and significant, bonus that brands can reach the right customers on social media for much lower costs, compared to traditional advertising, like broadcast TV or magazines. . Depending on their industry, brands may have to spend anywhere from 5 to 25 times more on acquisition than retention.

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A quarter of shoppers will now only shop with retailers offering loyalty member pricing, according the Retail Technology Show research

365 Retail

Loyalty will once again be a key focus on the conference programme of the RTS, with publisher of Retail Technology magazine, Miya Knight’s, chairing the Customer, Marketing and Loyalty track on Day 1 of the show.

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Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” ” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Because RedBull has built a great brand.

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The Top 10 Sessions to See at IRCE 2018

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IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Brendan Witcher, Vice President, Principal Analyst, Forrester Research.