WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

Compared to other customer segments who were either engaging only minimally or not at all, this group of shoppers was already showing signs of interest in Overstock and didn’t need much more than a gentle push towards purchase.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on your ability to market effectively.

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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

If we’re talking about a specialty apparel item, it’s more likely that the brand image and relationship with the customer will come into play, so a unique in-store experience may win over the shopper in that case. Editor Q&A BOPIS convenience fulfillment omnichannel JDA survey

Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Today’s retail journey offers a similar selection of routes for customers to choose from.

6 Dos and Don’ts of Winback Campaigns

Zaius

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

How to Re-Engage Your At-Risk Customers

Zaius

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

Web Push Best Practices

Zaius

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Stop sending batch-and-blast – instead, segment customers.

Weird, But True: Your Loyal Customers Have Multiple Identities

Zaius

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

When Ecommerce Personalization Goes Wrong

Zaius

This Father’s Day ad is a perfect example of what NOT to do when targeting customers. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics.

24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

Cloud POS Leader for Omnichannel Retailers

Cegid

It’s all about the customer, what they want and when they want it. The dynamics of customer interaction and the role of the brick-and-mortar store are evolving. To stay relevant, brands are re-imagining every aspect of their operations to ensure the customer is the focal point.

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How Razorgator Increased AOV With Segmentation and Dynamic Content

Zaius

A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value.

Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Sailthru

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience?

How and When to Send an At-Risk Campaign

Zaius

A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

Top 7 Takeaways from eTail East 2017

Zaius

The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. Now the customers are the influencers. Own your customer relationship and win.

Web Push Is A Channel For Improving the Customer Experience

Zaius

In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use. When customers are looking at specific products but may need more information.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Make sure to have an automated process for gathering ratings from your customers.

Deeply Analyze Your B2C Customer Buying Patterns

Zaius

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more.

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Retail Tech Learnings from NRF 2018

OrderDynamics

Tech Must Answer To Customers. In-store tech is useless unless it establishes a relatable connection to the individual omni-channel customer. This means memberships, communications on social media, virtual assistants that can predict the next customer desire, etc. Data Analytics?

3 Psychology Tips to Boost Foot Traffic To Your Store

iQmetrix

The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics. Customer Experience Wireless Sales

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. What is in-store data?

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

6 Valuable Lessons from Etail East 2018

Zaius

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. Omnichannel is Still Tough to Achieve. Think you’re ready for omnichannel?

Understand Your Customers Better with Engagement Filtering

Zaius

Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels. With omnichannel engagement filtering, you should consider a number of other factors to determine whether a buyer is truly still engaged or not. When you track engagement and understand purchase intent patterns, you can use your customer data to further optimize your marketing campaigns and better target your buyers.

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

At-risk customers – Buyers who haven’t engaged with your online store—whether it’s ignoring your emails, not visiting your site, or making another purchase—in more than 30 days; the catalyst for starting an at-risk campaign.

Top Online Retailers Winning a Competitive Market

Zaius

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. The answer lies in building a strong brand that stands out in the market and helps customers remember you.

The Top 10 Mistakes Ecommerce Marketers Make

Zaius

You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Making a big mistake can actually undo all the hard work you’ve done to build your brand, engage your buyers, and encourage customer loyalty.

7 Major Takeaways from Shoptalk 2018

Zaius

AI-powered chat is becoming huge for a lot of B2C businesses and has a variety of useful applications, including handling customer service requests, transactional messages, and even serving as personal shopping assistants for buyers on Google. In addition, these chatbots are a treasure trove of data that is just starting to be used by brands for better personalization. Omnichannel takes over the organization. “To Customer data creates seamless customer experiences.

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