WEBINAR: Tackling the Omnichannel Customer Data Challenge


Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers


Compared to other customer segments who were either engaging only minimally or not at all, this group of shoppers was already showing signs of interest in Overstock and didn’t need much more than a gentle push towards purchase.

Omnichannel Ecommerce Marketing is Within Reach


True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

REPORT: Omnichannel Marketing is All Hype, No Execution


The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success


Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on your ability to market effectively.

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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

If we’re talking about a specialty apparel item, it’s more likely that the brand image and relationship with the customer will come into play, so a unique in-store experience may win over the shopper in that case. Editor Q&A BOPIS convenience fulfillment omnichannel JDA survey

6 Dos and Don’ts of Winback Campaigns


It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

Forrester: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce


And that’s just one finding, shared by one retailer, in Forrester’s latest report: Retailers Are Starting to Reap the Rewards of Omnichannel Commerce. This important report includes numerous other insights on consumers’ changing shopping behaviors, and the omnichannel strategies retailers are using to meet them. What more can sellers do to collect customer data and put it to better use? How sellers can embed omnichannel throughout the customer lifecycle.

Is Foot Traffic Still Important to Omnichannel Retail?


Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Today’s retail journey offers a similar selection of routes for customers to choose from.

How to Re-Engage Your At-Risk Customers


Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

Web Push Best Practices


Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Stop sending batch-and-blast – instead, segment customers.

Weird, But True: Your Loyal Customers Have Multiple Identities


Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

When Ecommerce Personalization Goes Wrong


This Father’s Day ad is a perfect example of what NOT to do when targeting customers. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics.

Cloud POS Leader for Omnichannel Retailers


It’s all about the customer, what they want and when they want it. The dynamics of customer interaction and the role of the brick-and-mortar store are evolving. To stay relevant, brands are re-imagining every aspect of their operations to ensure the customer is the focal point.

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How Razorgator Increased AOV With Segmentation and Dynamic Content


A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value.

How and When to Send an At-Risk Campaign


A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

Inside the Overlap Between Omnichannel and Personalized Experiences in Retail


As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience?

24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

Better customer experience means targeting people, not buyers


The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. Interact with customers on their terms.

Top 7 Takeaways from eTail East 2017


The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. Now the customers are the influencers. Own your customer relationship and win.

Web Push Is A Channel For Improving the Customer Experience


In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use. When customers are looking at specific products but may need more information.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share


Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Make sure to have an automated process for gathering ratings from your customers.

Deeply Analyze Your B2C Customer Buying Patterns


If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more.

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3 Psychology Tips to Boost Foot Traffic To Your Store


The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics. Customer Experience Wireless Sales

Personalized Marketing Equals Better Marketing Results


This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

How In-Store Data Drives Digital Marketing Success


How much do you really know about your customers who shop with you in-store? While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. What is in-store data?

6 Valuable Lessons from Etail East 2018


The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. Omnichannel is Still Tough to Achieve. Think you’re ready for omnichannel?

Retail Tech Learnings from NRF 2018


Tech Must Answer To Customers. In-store tech is useless unless it establishes a relatable connection to the individual omni-channel customer. This means memberships, communications on social media, virtual assistants that can predict the next customer desire, etc. Data Analytics?

Understand Your Customers Better with Engagement Filtering


Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels. With omnichannel engagement filtering, you should consider a number of other factors to determine whether a buyer is truly still engaged or not. When you track engagement and understand purchase intent patterns, you can use your customer data to further optimize your marketing campaigns and better target your buyers.

Keep Your Eye on the Customer Engagement


Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Connect Your In-Store Experience to Your Online Marketing Strategy


Your most loyal and valuable customers shop across multiple channels, both online and offline. In fact, customers don’t see “channels” in the same way as marketers do. In either case, you need a consistent and delightful experience for your customers — no matter where they buy.

Keep Your Eye on the Customer Engagement


Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

38 Ecommerce Terms Every Marketer Needs to Know


At-risk customers – Buyers who haven’t engaged with your online store—whether it’s ignoring your emails, not visiting your site, or making another purchase—in more than 30 days; the catalyst for starting an at-risk campaign.

Unified Commerce: Glitter, Gold, Or Empty Promise


Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

The Top 10 Mistakes Ecommerce Marketers Make


You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Making a big mistake can actually undo all the hard work you’ve done to build your brand, engage your buyers, and encourage customer loyalty.

Food Ecommerce: 9 Brands with Drool-Worthy Marketing


The introduction of Prime Pantry helped cement its dominance by allowing Prime customers to order single items in everyday sizes instead of in bulk, eliminating cost-prohibitive delivery fees. This helps overcome the typical customers’ reluctance to buy fresh food online.

2018 Predictions: What B2C Marketers Need To Know


How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate. Repeat purchase rate is the most important KPI because an average of 40% of a company’s revenue comes from just 8% of the customer base.

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7 Major Takeaways from Shoptalk 2018


AI-powered chat is becoming huge for a lot of B2C businesses and has a variety of useful applications, including handling customer service requests, transactional messages, and even serving as personal shopping assistants for buyers on Google. In addition, these chatbots are a treasure trove of data that is just starting to be used by brands for better personalization. Omnichannel takes over the organization. “To Customer data creates seamless customer experiences.

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Top Online Retailers Winning a Competitive Market


But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. The answer lies in building a strong brand that stands out in the market and helps customers remember you.

The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data


The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So many Zaius customers sharing their stories at #eTailBoston ! We’re taking all that data and using an algorithm that’s predicting over time.