REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

If we’re talking about a specialty apparel item, it’s more likely that the brand image and relationship with the customer will come into play, so a unique in-store experience may win over the shopper in that case. Editor Q&A BOPIS convenience fulfillment omnichannel JDA survey

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

Compared to other customer segments who were either engaging only minimally or not at all, this group of shoppers was already showing signs of interest in Overstock and didn’t need much more than a gentle push towards purchase.

How to Re-Engage Your At-Risk Customers

Zaius

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

When Ecommerce Personalization Goes Wrong

Zaius

This Father’s Day ad is a perfect example of what NOT to do when targeting customers. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics.

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3 Psychology Tips to Boost Foot Traffic To Your Store

iQmetrix

The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics. Customer Experience Wireless Sales

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on your ability to market effectively.

Weird, But True: Your Loyal Customers Have Multiple Identities

Zaius

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

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Top 7 Takeaways from eTail East 2017

Zaius

The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. Now the customers are the influencers. Own your customer relationship and win.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Make sure to have an automated process for gathering ratings from your customers.

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Retail Tech Learnings from NRF 2018

OrderDynamics

Tech Must Answer To Customers. In-store tech is useless unless it establishes a relatable connection to the individual omni-channel customer. This means memberships, communications on social media, virtual assistants that can predict the next customer desire, etc. Data Analytics?

How and When to Send an At-Risk Campaign

Zaius

A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

Web Push Is A Channel For Improving the Customer Experience

Zaius

In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use. When customers are looking at specific products but may need more information.

Why Should You Care About Ecommerce Lifecycle Automation?

Zaius

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

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Cloud POS Leader for Omnichannel Retailers

Cegid

It’s all about the customer, what they want and when they want it. The dynamics of customer interaction and the role of the brick-and-mortar store are evolving. To stay relevant, brands are re-imagining every aspect of their operations to ensure the customer is the focal point.

2018 Predictions: What B2C Marketers Need To Know

Zaius

How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate. Repeat purchase rate is the most important KPI because an average of 40% of a company’s revenue comes from just 8% of the customer base.

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Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer. Data is everywhere and growing exponentially.

How Razorgator Increased AOV With Segmentation and Dynamic Content

Zaius

A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value.

IRCE: The Rise of the Chief Digital Officer, Using People-Power for Conversions

Blue Acorn

Today, his company works with Saks Fifth Avenue to create “omnichannel associates.”. Here’s the problem: The omnichannel experience has focused on inventory and logistics, but not capitalizing on the 45 minutes your floor person spends with a customer is like losing customer data.

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

customers get the same level of quality and service. personalized customer pricing. To help you navigate these changes, here are some of the latest B2B ecommerce trends we’ll cover in this piece: Focus on New Customer Acquisition. Customers are now finding us on Google.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Community Building, Customer Engagement & CRM. CRO & Data-Driven Optimizations. Customer Lifetime Value & Referral Programs. Localization, Personalization and Customer Experience. What is customer experience? Customer service. Customer groups.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How touching: A unified customer experience.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How Touching: A Unified Customer Experience.

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. For example, you could create a list of customers who visit your store using Internet Explorer.

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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience.

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

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Your Free Ecommerce RFP Template + 176 Questions to Ask Before You Migrate

BigCommerce

List 3 customers that are similar in size and scope to us. How much control do we have over customizing the checkout experience? What can we not customize? Local development environment to manage code customizations prior to publishing. Customer Service Questions.

How Contextual Commerce Improves Customer Loyalty

Zaius

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. Contextual commerce can have a major effect on customer loyalty for ecommerce organizations.

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Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

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POS Software: Where to Go From Here

Cegid

Providing smooth transactions everywhere however, requires POS technology that can seamlessly meet demand, while simultaneously delivering associates consumer data across all physical and digital touchpoints. Accurate inventory management across all channels is vital to keep customers loyal.

Three questions for Christian Roche, IT Director at Vilebrequin

Cegid

We also try to offer more services to our customers. For example, we allow customers to purchase multiple items that will be sent to different locations, all in the same transaction. The customer then receives the product at home or can pick it up at the store.

Retail Trend: Store Transformation

Cegid

customer engagement; and. omnichannel [or unified commerce] strategy. Perhaps the customer is primarily interested in a yoga class today, and doesn’t want to carry her purchases out on her errands afterwards? Retailing hasn’t just changed with the advent of online commerce.

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IRCE 2017: Wednesday

Blue Acorn

I learned how Perry Ellis International uses Amazon as a treasure trove of data, and I got a course on data science from Land’s End. Millions of people work on retail sales floors, and the advantages of customer data and digital tools is finally becoming a part of their arsenal.

Solving the Personalization Quandary with the Right Clienteling Solution

Cegid

Focusing on one-on-one sales interactions with a physical store’s best customers, it emphasizes individuals’ needs, restoring the personal shopper relationships eroded by retail globalization. Clienteling enhances shopper profiles in ways POS data and e-commerce alone cannot.

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