Retail Technology Review
NOVEMBER 4, 7400
Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.
Zaius
APRIL 26, 2018
Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.
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Forrester eCommerce
NOVEMBER 5, 2018
There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].
Retail TouchPoints
JUNE 23, 2020
Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.
Retail TouchPoints
AUGUST 20, 2021
MB of data every second. Leaving an information footprint everywhere we go in the online world, it’s those that can make sense of this data that get ahead of the competition. Today, every single variable in customer behavior can be utilized to decipher even the most nuanced preferences.
Retail TouchPoints
MARCH 23, 2023
Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.
Retail TouchPoints
MARCH 9, 2023
We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We
Retail TouchPoints
DECEMBER 17, 2021
Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. The benefits of going omnichannel?
Forrester eCommerce
JUNE 14, 2019
First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […]. B2B marketing customer data data insights data management B2B insights B2B Marketing customer data platform customer insights data and analyticsYesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines.
Zaius
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.
Zaius
APRIL 28, 2017
The problem facing most retailers today is how to make the most of a limited budget while still staying ahead of the competition – not merely in terms of acquiring more customers, but in terms of acquiring the kinds of customers who would be more likely to engage long-term and eventually become loyal shoppers. Lifecycle Lifetime Value Omnichannel Retention Segmentation customer acquisition customer data loyalty omnichannel ROI segmentation
Forrester eCommerce
APRIL 14, 2020
With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].
Zaius
JANUARY 30, 2018
True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. data) in order first. What is an omnichannel marketing strategy?
Forrester eCommerce
JUNE 17, 2019
We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech. B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analytics
Forrester eCommerce
AUGUST 20, 2020
If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. Age of the Customer data insights CDO insights-driven business
Forrester eCommerce
AUGUST 20, 2020
Age of the Customer data insights alternative data business insights chief data officer Food Tech insights-driven businessThe pandemic has impacted individual companies and industries very differently.
Forrester eCommerce
APRIL 12, 2021
How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? Age of the Customer Data Governance data security privacy
Forrester eCommerce
AUGUST 31, 2021
Does your organization struggle with issues of data integrity? Find out what three of the most common data integrity challenges are and how you can solve them. Age of the Customer Data Analysis Data Governance
Forrester eCommerce
MAY 15, 2020
Age of the Customer data insights data science machine learning data fabric data sharing predictive analytics Workforce AnalyticsSpring is usually an exciting time in the sports world.
Forrester eCommerce
SEPTEMBER 12, 2018
We know it: customers are increasingly demanding protection for and control over their data. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislationFirms that meet and exceed these expectations, recognise and treat privacy as a value.
Forrester eCommerce
JULY 17, 2019
age of the customer brand experience corporate social responsibility customer data customer insights retail sustainability brand brand values Corporate values innovationIs it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it.
Forrester eCommerce
MARCH 2, 2022
Europe’s proposed Data Act places the continent’s industrial firms at the heart of a plausible digital renaissance. Age of the Customer Data Governance Data Insights Europe internet of things (IoT
Zaius
JULY 22, 2020
Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer.
Forrester eCommerce
FEBRUARY 3, 2020
Despite the excitement around leading-edge technologies like AI and big data, and the tremendous success of cloud vendors, Forrester’s latest forecast for the global tech market shows growth slowing to around 3% in 2020 and 2021. age of the customer data analysis data insights prediction
Forrester eCommerce
OCTOBER 26, 2018
Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.
Forrester eCommerce
JULY 4, 2019
age of the customer data economy Government insights-driven organization smart citiesI’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a child, “Don’t get smart with me!” Being a “smart aleck” in school can get someone sent to the principal’s office or beaten […].
Forrester eCommerce
JULY 18, 2019
age of the customer customer data customer emotion customer experience customer experience strategy customer understanding digital customer experience emotion Innovation promoted
Forrester eCommerce
JULY 19, 2019
age of the customer customer analytics customer data vendor selectionOur most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging market categories, and how the main LI players break down based on their tech […].
Forrester eCommerce
NOVEMBER 19, 2019
age of the customer data insights holiday loyalty retail values-based customer experienceSustainability matters to younger consumers — but Baby Boomers are more likely to use their values to guide their purchasing.
Forrester eCommerce
NOVEMBER 30, 2018
customer data cybersecurity privacy regulations & legislation security & risk security operations & program governance breach notification data breach Marriott Risk S&R security StarwoodIt’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point?
Forrester eCommerce
NOVEMBER 19, 2018
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan? big data chief information officer (CIO) customer data data insights data management data and analytics
Kibo
NOVEMBER 1, 2021
Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management.
Forrester eCommerce
JANUARY 17, 2019
advertising advertising agencies age of the customer brand building brand experience branding chief marketing officer (CMO) customer data customer emotion customer experience marketing & strategy marketing attitudes millennials voice of the customer (VOC
Forrester eCommerce
FEBRUARY 5, 2019
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […]. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.
Forrester eCommerce
JUNE 25, 2019
age of the customer customer data customer experience customer experience management customer experience strategy customer insights customer journey analytics customer journey mapping data insights digital transformation Innovation digital strategy innovation insights-driven organizationI am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers.
Zaius
DECEMBER 3, 2020
Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data.
Forrester eCommerce
FEBRUARY 21, 2019
In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […]. age of the customer B2C marketing chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer journey direct to consumer
Forrester eCommerce
APRIL 11, 2019
age of the customer brand experience chief marketing officer (CMO) customer analytics customer data customer emotion customer experience customer insights customer intelligence customer understanding emotion InnovationCMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.
Retail TouchPoints
JULY 29, 2020
Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Digital Transformation Required Building Trust In Burton’s Data.
Retail TouchPoints
DECEMBER 1, 2022
Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.
Forrester eCommerce
SEPTEMBER 29, 2021
Today, data management has become highly complex because of data explosion, data distribution across on-premises and multiple clouds, demand for real-time data and growing compliance mandates. Age of the Customer Data Insights
Forrester eCommerce
NOVEMBER 1, 2018
Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.
Forrester eCommerce
JANUARY 17, 2019
chief marketing officer (CMO) customer data customer emotion customer experience GDPRAfter a tumultuous 2018, Facebook’s fate looks bleak. While the characteristic hope of the New Year lingers, you might look at the glimmers of positive news around Facebook with optimism: Advertisers are still using it; the company is investing in local news partnerships in a public display of its commitment to quality reporting; and consumers […].
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