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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

Webinar 150
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IoT Platforms Do Not Steal Customer Data

Forrester eCommerce

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].

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Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail TouchPoints

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

MB of data every second. Leaving an information footprint everywhere we go in the online world, it’s those that can make sense of this data that get ahead of the competition. Today, every single variable in customer behavior can be utilized to decipher even the most nuanced preferences.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. The benefits of going omnichannel?

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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines

Forrester eCommerce

First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […]. B2B marketing customer data data insights data management B2B insights B2B Marketing customer data platform customer insights data and analyticsYesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines.

B2B 402
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REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

The problem facing most retailers today is how to make the most of a limited budget while still staying ahead of the competition – not merely in terms of acquiring more customers, but in terms of acquiring the kinds of customers who would be more likely to engage long-term and eventually become loyal shoppers. Lifecycle Lifetime Value Omnichannel Retention Segmentation customer acquisition customer data loyalty omnichannel ROI segmentation

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Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

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Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. data) in order first. What is an omnichannel marketing strategy?

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First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester eCommerce

We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech. B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analytics

B2B 323
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Pandemic-Era CDOs Represent The Whole Team: Not “Offense” Or “Defense”

Forrester eCommerce

If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. Age of the Customer data insights CDO insights-driven business

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Data Insights Bear Fruit For The Food Industry

Forrester eCommerce

Age of the Customer data insights alternative data business insights chief data officer Food Tech insights-driven businessThe pandemic has impacted individual companies and industries very differently.

eCommerce 482
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Navigating The Struggles Of Data Deletion And Secure Data Disposal

Forrester eCommerce

How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? Age of the Customer Data Governance data security privacy

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Three Data Integrity Challenges Blockchain Can Help Solve

Forrester eCommerce

Does your organization struggle with issues of data integrity? Find out what three of the most common data integrity challenges are and how you can solve them. Age of the Customer Data Analysis Data Governance

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The Insights Beat: Data And Analytics Make The Perfect One-Two Punch

Forrester eCommerce

Age of the Customer data insights data science machine learning data fabric data sharing predictive analytics Workforce AnalyticsSpring is usually an exciting time in the sports world.

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Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislationFirms that meet and exceed these expectations, recognise and treat privacy as a value.

Customer 546
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Customers Value Sustainability — Brands And Retailers Must, Too!

Forrester eCommerce

age of the customer brand experience corporate social responsibility customer data customer insights retail sustainability brand brand values Corporate values innovationIs it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it.

Customer 406
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Proposed EU Data Act Places Industrial Platforms At The Heart Of Europe’s Technology Future

Forrester eCommerce

Europe’s proposed Data Act places the continent’s industrial firms at the heart of a plausible digital renaissance. Age of the Customer Data Governance Data Insights Europe internet of things (IoT

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The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer.

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New Forrester Forecast Shows Global Tech Market Growth Will Slip To 3% In 2020 and 2021

Forrester eCommerce

Despite the excitement around leading-edge technologies like AI and big data, and the tremendous success of cloud vendors, Forrester’s latest forecast for the global tech market shows growth slowing to around 3% in 2020 and 2021. age of the customer data analysis data insights prediction

Marketing 349
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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

B2C 355
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Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance

Forrester eCommerce

age of the customer data economy Government insights-driven organization smart citiesI’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a child, “Don’t get smart with me!” Being a “smart aleck” in school can get someone sent to the principal’s office or beaten […].

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Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

age of the customer customer data customer emotion customer experience customer experience strategy customer understanding digital customer experience emotion Innovation promoted

Consumer 372
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Understand The Location Intelligence Tech Landscape And Get Over Your Maps

Forrester eCommerce

age of the customer customer analytics customer data vendor selectionOur most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging market categories, and how the main LI players break down based on their tech […].

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Millennials Talk But Show Little Wallet, While Boomers Put Their Green To Work

Forrester eCommerce

age of the customer data insights holiday loyalty retail values-based customer experienceSustainability matters to younger consumers — but Baby Boomers are more likely to use their values to guide their purchasing.

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Marriott Breach: Starwood’s Hacker Tier Rewards Millions Of Customer Records

Forrester eCommerce

customer data cybersecurity privacy regulations & legislation security & risk security operations & program governance breach notification data breach Marriott Risk S&R security StarwoodIt’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point?

Customer 408
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Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan? big data chief information officer (CIO) customer data data insights data management data and analytics

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How To Effectively Use Omnichannel Order Management

Kibo

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management.

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Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester eCommerce

advertising advertising agencies age of the customer brand building brand experience branding chief marketing officer (CMO) customer data customer emotion customer experience marketing & strategy marketing attitudes millennials voice of the customer (VOC

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DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester eCommerce

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […]. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

B2B 337
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Innovation, Data, And UX Archeology At UX STRAT Europe 2019

Forrester eCommerce

age of the customer customer data customer experience customer experience management customer experience strategy customer insights customer journey analytics customer journey mapping data insights digital transformation Innovation digital strategy innovation insights-driven organizationI am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers.

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How to Use Your Data for Winning Marketing Campaigns

Zaius

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195
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DTC Startups Signal An Age Of Experimentation

Forrester eCommerce

In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […]. age of the customer B2C marketing chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer journey direct to consumer

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Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

age of the customer brand experience chief marketing officer (CMO) customer analytics customer data customer emotion customer experience customer insights customer intelligence customer understanding emotion InnovationCMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Consumer 317
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Digital Transformation Required Building Trust In Burton’s Data.

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Batteries Plus Rewires its Digital Shopping Experience

Retail TouchPoints

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

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What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Forrester eCommerce

Today, data management has become highly complex because of data explosion, data distribution across on-premises and multiple clouds, demand for real-time data and growing compliance mandates. Age of the Customer Data Insights

Events 195
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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 367
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Facebook: The Myth Of The Monopoly

Forrester eCommerce

chief marketing officer (CMO) customer data customer emotion customer experience GDPRAfter a tumultuous 2018, Facebook’s fate looks bleak. While the characteristic hope of the New Year lingers, you might look at the glimmers of positive news around Facebook with optimism: Advertisers are still using it; the company is investing in local news partnerships in a public display of its commitment to quality reporting; and consumers […].