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Top Online Retailers Winning a Competitive Market

Optimizely

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. The answer lies in building a strong brand that stands out in the market and helps customers remember you. What does that look like?

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Here are five ways data analytics can assist in the fight against returns fraud: Pattern recognition and anomaly detection: Data analytics can analyze vast amounts of transaction, inventory and customer data to establish normal shopping patterns and behaviors.

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What to Do Before Your Best Customer Ghosts You

Retail TouchPoints

The ghosting trend doesn’t just happen in romantic relationships — in an increasingly digital world, ghosting can just as likely take place at work or with an online retailer. For brands, these signals can be found in customer data. Has a loyal customer been placing orders less frequently?

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Father’s Day Marketing Tips for Online Retailers

ecomdash

With the right marketing and promotions, Father’s Day can be a lucrative sales day for many online retailers. This is where customer data is useful. To pinpoint your marketing strategy, look at customer metrics and segment your male audience based on their buying history.

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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering.

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The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

Retail TouchPoints

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose threats to online businesses. According to the IBM Cost of a Data Breach report , the global average cost of a data breach was $4.45 million, which is a 15% increase since 2020.

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