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How to Avoid Out of Stock Products in Google Shopping & Search

Inflow Insights

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127
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How to Market Without Cookies

Kissmetrics

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. This will help customers connect with your brand better. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. 4 Tips to Prepare for Cookieless Marketing.

Marketing 264
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How to Use Vanity URLs for Paid Ads

Kissmetrics

Custom URLs allow you to easily track where traffic originates and keep customer data, such as a coupon code or cookies. How to Create a Vanity URL for PPC Ads on Search Engines. Now that you understand the benefits of customized URLs, let’s talk about how to create them. Did they help improve your PPC ROI?

SEO 256
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Kurt Geiger launches on Secret Sales

365 Retail

Kurt Geiger Limited will also have access to Secret Sales’ customer data and site analytics through its GDPR compliant data share programme, enabling it to target customers with its full price offering. This includes alignment on digital spends, affiliates and PPC strategies alongside Google Shopping.

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How You Can Leverage Gamification for Marketing

Kissmetrics

The word “free” is often a death sentence in the marketing world because it can reduce your email results , send you to the spam folder or get your PPC campaigns blacklisted. Gather More Customer Data. Data is king right? Once again, there’s a lot of psychology behind this. Conclusion: Gamification for Marketing.

Marketing 260
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How to Choose The Right Analytics Agency

Kissmetrics

When thinking about your goals, consider these aspects: Your existing data – Think about the data assets that you are currently building. This can include things like marketing channels (search, PPC, content), operations or product data. For instance, do you need to use data to predict and manage your inventory?

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10 Strategies for Your eCommerce Social Media Holiday Ads

Inflow Insights

You can’t be too obvious or obnoxious here; giant, bolded “SALE” or “15%” text is exactly what your customers are looking for. Get your first-party data in order. Thanks to Apple’s iOS updates , first-party data isn’t as easy to gather as it once was.