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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 265
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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Indeed, the next evolution of Batteries Plus will be centered on digital transformation as the company looks to become consumers’ go-to resource for everything from car batteries to cell phone repairs.

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It’s Time For CMOs To Pay More Attention To Employees

Forrester eCommerce

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

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The Essential Guide to Shopify ERP Integration [2024]

Groove

What is enterprise resource planning (ERP)? This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.

Shopify 195
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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

provides guidance toward a stable foundation of cybersecurity best practices that protect critical customer data from new and emerging threats, retailers should build upon these requirements to move from a reactive to a proactive cybersecurity approach. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0 Prioritization is required by 6.3

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 263
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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Competitors’ out-of-stock data: Using stockouts of other retailers to your advantage requires a constant intake of external data. Competitive stock monitoring provides opportunities to optimize your marketing resources. Developing such infrastructure in-house would send the costs through the roof.