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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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The Best Website Builders (In-Depth Review)

Kissmetrics

SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. Security – If you are going to be handling transactions, you need ways to keep your site safe and customer data secure.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

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What You Need to Know About the Switch to Performance Max

ROI Revolution

Generates insights about customer intents and preferences to help you understand changes in performance and develop a well-informed paid advertising strategy. The automation that fuels PMax is powered by your unique business goals, creative assets, audience signals (including customer data), and optional data feeds.

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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

Email and search marketing followed. A unified commerce platform is a centralized platform that unites backend commerce solutions to form a fully unified data model that leads to a single source of transactional truth. Unified: Evolving Toward a Single Source of Transactional Truth.