Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

RTP blog

OCTOBER 15, 2018

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

Customer Data 150

Customer Data Customer X-cart Retail 150

Retail TouchPoints

AUGUST 10, 2022

As we head into the peak of the season, retailers should review their disaster avoidance strategies as they seek to protect critical equipment and prevent downtime. Thankfully, as retailers have shifted to more digital strategies, the hardware and software tools to protect equipment have evolved to keep pace. The Impact of Downtime.

Small Business Retail 304

Small Business Retail Retail Telecommunications Events 304

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Digital Doughnut

JANUARY 29, 2024

UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers.

Customer Data 52

Customer Data Customer Retail Mobile 52

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

APRIL 17, 2024

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 297

Social Media B2C B2B Customer Data 297

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. It allows users to effectively collect and organize customer data for easier, more streamlined segmentation.

Social Media 370

Social Media Customer Data Shopify Magento 370

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 105

Omnichannel Multichannel Payment Services Retail 105

Omniconvert

JUNE 16, 2020

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. You’re a business that is partially or entirely functioning online, right? You are processing orders, you.

Customer Data 78

Customer Data Customer Blog eCommerce 78

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 279

Customer Retail Recommendation Fashion 279

Optimizely

JULY 22, 2020

Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Listen to the full episode here: The post The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant appeared first on Zaius.

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Omnichannel Marketing Customer Data eCommerce 195

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

MARCH 8, 2021

How should brands be using technology to improve customer service while also elevating human connection? Lacroix: In the Humanizing Digital Experience report, we outline a few strategies that will allow retailers to create a service experience that incorporates both technology and humans.

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

DECEMBER 23, 2022

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. In fact, not only does discounting eat into margins, it reduces Average Order Value and Customer Lifetime Value as a result.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

lateshipment

NOVEMBER 26, 2023

And that process begins with understanding the ABCs of the post-purchase customer journey. Defining the Post-Purchase Journey A customer’s post-purchase journey is interactions with your brand that take place once the order is dispatched to when it is ‘delivered’ or ‘returned’. Are you one of such businesses? No, it’s all good.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Retail TouchPoints

NOVEMBER 10, 2020

Using a customer experience automation solution to collect and analyze customer data as a way to predict likely returns based on the order’s characteristics (multiple sizes of the same black dress, for example) can also help you to plan and predict return volume.

Retail 290

Retail Shipping Costs Fulfillment Shipping 290

Algopix

JANUARY 22, 2024

With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. You need smart strategies to convert one-time buyers into lifelong brand advocates. However, simply listing your products is not enough. Try now for free.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Omniconvert

OCTOBER 28, 2022

See how to turn your customer data into a strategic asset that will generate a better approach to marketing, loyalty, and customer care. . The post Customer Micro-Segmentation: Benefits, Ideas, Strategies. appeared first on Omniconvert Ecommerce Growth Blog.

Customer 78

Customer Customer Data Blog eCommerce 78

Forrester eCommerce

NOVEMBER 19, 2018

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan? Replace that clunky warehouse with a modern appliance?

Customer Data 382

Customer Data Information Management Customer 382

retailnext

SEPTEMBER 24, 2019

The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable experiences for their shoppers since customer data allows retail owners to understand what influences purchase decisions. It is also critical to formulating an effective business and marketing strategy.

Customer Data 88

Customer Data Improvements Customer Social Media 88

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Omniconvert

JULY 6, 2020

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog.

Customer Data 113

Customer Data Customer Blog eCommerce 113

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 278

Payment Services Retail POS Operations 278

Optimizely

APRIL 18, 2019

To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. In either case, you need a consistent and delightful experience for your customers — no matter where they buy.

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Marketing POS Channel Clothing 299

Retail TouchPoints

JANUARY 30, 2024

Here are six fundamental aspects of crafting a robust Gen AI strategy for businesses. Each of these pillars presents unique opportunities to leverage the potential of Gen AI in a way that not only drives business innovation but also ensures positive human interaction, particularly in customer service roles.

Retail 340

Retail Customer Experience Technology Customer Data 340

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 278

Customer Experience Improvements Customer Data Information 278

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

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Retail Customer Data Channel Arts 264

Retail TouchPoints

JANUARY 16, 2024

Li was a panelist at the NRF 2024 session, Digital Strategies to Decode Gen Z. Customer Engagement at McDonald’s , also noted the seeming contradictions that define Gen Z. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed. Another panelist, Caleb Pearson, VP of U.S.

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Customer Data Customer Experience Fashion Customer 289

Customer Communications Group

OCTOBER 8, 2020

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis. The post Customer Data Analytics and Customer Analysis: the Definitive Guide appeared first on CCG.

Customer Data 45

Customer Data Definition Customer Marketing 45

365 Retail

JANUARY 4, 2024

In this article, we’ll explore five key strategies that retailers should focus on to keep their businesses thriving. These strategies aren’t just buzzwords; they’re practical, actionable approaches that can make a real difference in your retail operations.

Payment Services 52

Payment Services Retail Supplies Mobile Payments 52

Forrester eCommerce

OCTOBER 24, 2018

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

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Workshop Customer Data Information Technology 256