INDUSTRY INSIGHTS YOUR PEERS ARE READING
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more! MORE
As mobile adoption and mobile shopping gobble up a bigger slice of the pie, it’s critically important to test and optimize to create a frictionless mobile experience. The less frustrated the consumer, the better your impression and long-term customer loyalty. MORE
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How Touching: A Unified Customer Experience. MORE
Companies like HiConversion , for example, are gaining an edge by focusing on “customer experience optimization.”. Too often companies avoid measuring mobile experiences (versus desktop experiences). Too often companies avoid measuring mobile experiences. MORE
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too. MORE
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. MORE
With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub , it’s become increasingly difficult to create a sense of trust among customers. . However, instilling a sense of trust in customers is a different matter entirely. MORE
We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order? MORE
Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’. MORE
Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization. based on our client experience. MORE
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience. MORE
By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences. MORE
Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty. Establishing our brand as an authoritative, engaging, and thoughtful provider of information is crucial to turning visitors into customers. MORE
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. MORE
They’re looking for communications and experiences from brands that are easy to understand and engage with. While brands do a good job of prioritizing a simple experience in stores and online, they fall short when it comes to marketing and communications. MORE
They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. Providing a curated experience to stand out. MORE
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program. MORE
Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. Fragmented Customer Experiences. It is not just customers who get frustrated. MORE
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand. MORE
By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). Its original loyalty program awarded Woolworths customers with Qantas frequent-flyer points. MORE
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle. MORE
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […]. MORE
Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. MORE
Explore your options and uses of gift cards to uplift your sales and loyalty program. The post 5 Simple Hacks To Uplift Your Sales And Loyalty Program Using Gift Cards appeared first on MakeWebBetter. Are gift cards only for Holidays and seasonal sales? MORE
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more! MORE
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. MORE
Is it possible to turn your everyday customers into advocates? At this point, you may realize that turning customers into advocates help you to create an audience who talks about you. Often times an incentive is involved when their referral becomes a customer. MORE
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion? MORE
When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays. MORE
What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator. MORE
Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. For the consumer, a great customer experience is one that makes them feel valued and rewarded. MORE
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog. MORE
Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. To help you get started, we’ve outlined four proven ideas to improve customer experience. MORE
The ghost economy not only comes with the immediate financial cost of stockouts, out-of-stocks, and returns , but there’s a further dimension to the ghost economy that’s harder to measure in dollars and cents and extremely detrimental in the long term - the impact on customer experience and loyalty. MORE
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program? MORE
A customer can easily purchase and send a gift card if he doesn’t know what to buy […] The post How to Redeem Gift cards at a Retail Store? Nothing’s more rigorous than selecting a gift for someone and if you don’t know that someone’s interests, it will get even worse. MORE
This could be anything from how often a customer shops at your store to how they engage with your social media channels. Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way. MORE
In many ways, customer support professionals are the front lines of your organization. Unfortunately, the wisdom, insight, and data collected by the customer service team is generally not available to their colleagues on the marketing side. MORE
Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. That is, unless theys provide real value to customers. Loyalty programs can add to that special feeling when done correctly. MORE
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How touching: A unified customer experience. MORE
Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. And to do that concisely, a wide-reaching loyalty program would suffice. MORE
Zaius
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.
Forrester eCommerce
JUNE 8, 2018
What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator.
Zaius
AUGUST 28, 2018
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.
Zaius
NOVEMBER 22, 2018
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand.
Retail TouchPoints
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?
Retail TouchPoints
SEPTEMBER 17, 2018
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.
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Scalefast
MAY 7, 2019
Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. That is, unless theys provide real value to customers. Loyalty programs can add to that special feeling when done correctly.
Retail TouchPoints
JANUARY 26, 2018
By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). Its original loyalty program awarded Woolworths customers with Qantas frequent-flyer points.
UpSellIt
FEBRUARY 13, 2019
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one.
Zaius
OCTOBER 23, 2019
Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. For the consumer, a great customer experience is one that makes them feel valued and rewarded.
Ecommerce Platforms
NOVEMBER 11, 2019
Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. And to do that concisely, a wide-reaching loyalty program would suffice.
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Kissmetrics
MARCH 22, 2018
Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers.
Guidance
JULY 10, 2019
Companies like HiConversion , for example, are gaining an edge by focusing on “customer experience optimization.”. Too often companies avoid measuring mobile experiences (versus desktop experiences). Too often companies avoid measuring mobile experiences.
Guidance
JULY 10, 2019
As mobile adoption and mobile shopping gobble up a bigger slice of the pie, it’s critically important to test and optimize to create a frictionless mobile experience. The less frustrated the consumer, the better your impression and long-term customer loyalty.
MakeWebBetter
JULY 23, 2019
Explore your options and uses of gift cards to uplift your sales and loyalty program. The post 5 Simple Hacks To Uplift Your Sales And Loyalty Program Using Gift Cards appeared first on MakeWebBetter. Are gift cards only for Holidays and seasonal sales?
Retail TouchPoints
APRIL 9, 2018
By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.
Groove
FEBRUARY 21, 2019
Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization. based on our client experience.
Zaius
OCTOBER 31, 2017
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience.
Groove
JANUARY 23, 2019
Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. To help you get started, we’ve outlined four proven ideas to improve customer experience.
TradeGecko
OCTOBER 30, 2018
The ghost economy not only comes with the immediate financial cost of stockouts, out-of-stocks, and returns , but there’s a further dimension to the ghost economy that’s harder to measure in dollars and cents and extremely detrimental in the long term - the impact on customer experience and loyalty.
GetElastic
JANUARY 24, 2018
Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. Fragmented Customer Experiences. It is not just customers who get frustrated.
Forrester eCommerce
MAY 14, 2019
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].
Bronto
OCTOBER 17, 2017
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog.
MakeWebBetter
SEPTEMBER 5, 2019
Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’.
MakeWebBetter
AUGUST 8, 2019
When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays.
Demac Media
OCTOBER 13, 2017
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more!
BigCommerce
FEBRUARY 23, 2018
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program?
Demac Media
OCTOBER 13, 2017
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more!
Zaius
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.
Zaius
JULY 3, 2018
They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. Providing a curated experience to stand out.
Prisync
JANUARY 30, 2018
Is it possible to turn your everyday customers into advocates? At this point, you may realize that turning customers into advocates help you to create an audience who talks about you. Often times an incentive is involved when their referral becomes a customer.
MakeWebBetter
JULY 9, 2019
A customer can easily purchase and send a gift card if he doesn’t know what to buy […] The post How to Redeem Gift cards at a Retail Store? Nothing’s more rigorous than selecting a gift for someone and if you don’t know that someone’s interests, it will get even worse.
Retail TouchPoints
JULY 1, 2019
They’re looking for communications and experiences from brands that are easy to understand and engage with. While brands do a good job of prioritizing a simple experience in stores and online, they fall short when it comes to marketing and communications.
UpSellIt
SEPTEMBER 5, 2019
With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub , it’s become increasingly difficult to create a sense of trust among customers. . However, instilling a sense of trust in customers is a different matter entirely.
Sailthru
FEBRUARY 1, 2018
In many ways, customer support professionals are the front lines of your organization. Unfortunately, the wisdom, insight, and data collected by the customer service team is generally not available to their colleagues on the marketing side.
Sailthru
NOVEMBER 16, 2017
Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty. Establishing our brand as an authoritative, engaging, and thoughtful provider of information is crucial to turning visitors into customers.
Demac Media
JULY 12, 2017
We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order?
GetElastic
OCTOBER 5, 2017
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How touching: A unified customer experience.
GetElastic
OCTOBER 5, 2017
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How Touching: A Unified Customer Experience.
Prisync
SEPTEMBER 28, 2017
This could be anything from how often a customer shops at your store to how they engage with your social media channels. Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way.
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