INDUSTRY INSIGHTS YOUR PEERS ARE READING
The holidays are fast approaching, customers are getting antsy, and frankly you have already been preparing for weeks. In-Store Pickup Or Perish: We’ve said it before, and we’ll say it again: an ideal retailer knows that, for customers, time is of the essence. MORE
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more! MORE
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How Touching: A Unified Customer Experience. MORE
Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. A 5% increase in loyalty can drive the avg. MORE
How much do you really know about your customers who shop with you in-store? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). MORE
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too. MORE
In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Your role as a marketer today isn’t exactly a simple one. MORE
Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Yes, getting a customer to make a first purchase is great. MORE
We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order? MORE
While it’s understandable that so many brands automatically offer a certain discount amount in exchange for a new customer’s email address, unfortunately, this practice has created a race to the bottom in pricing. . Yes, you want to create a customer experience that’s encouraging and friendly. MORE
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience. MORE
By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences. MORE
Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty. Establishing our brand as an authoritative, engaging, and thoughtful provider of information is crucial to turning visitors into customers. MORE
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. MORE
They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. Providing a curated experience to stand out. MORE
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program. MORE
Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. Fragmented Customer Experiences. It is not just customers who get frustrated. MORE
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand. MORE
By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). Its original loyalty program awarded Woolworths customers with Qantas frequent-flyer points. MORE
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle. MORE
Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. MORE
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more! MORE
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. MORE
Is it possible to turn your everyday customers into advocates? At this point, you may realize that turning customers into advocates help you to create an audience who talks about you. Often times an incentive is involved when their referral becomes a customer. MORE
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion? MORE
In the wireless retail space, customer experience is key. Creating positive, informative, and personalized experiences each time a customer walks in the door or looks up our brand online is the only way to foster customer loyalty. But what sets a great customer experience apart? Customer Experience MORE
What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator. MORE
With so many amazing loyalty programs in virtually every industry, it can be hard to determine which features are the most effective. The Expert Loyalty Program Tips You Need! The best loyalty programs in the cosmetics industry create a sense of social status. MORE
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog. MORE
Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. To help you get started, we’ve outlined four proven ideas to improve customer experience. MORE
The ghost economy not only comes with the immediate financial cost of stockouts, out-of-stocks, and returns , but there’s a further dimension to the ghost economy that’s harder to measure in dollars and cents and extremely detrimental in the long term - the impact on customer experience and loyalty. MORE
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program? MORE
This could be anything from how often a customer shops at your store to how they engage with your social media channels. Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way. MORE
The key to their success lies in the strategic use of omni-channel efforts to connect the customer directly with the company. How do successful businesses allow the customer’s in person experience to be online and mobile friendly? Engage customers with social media tactics. . MORE
In many ways, customer support professionals are the front lines of your organization. Unfortunately, the wisdom, insight, and data collected by the customer service team is generally not available to their colleagues on the marketing side. MORE
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How touching: A unified customer experience. MORE
Zaius
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.
Zaius
NOVEMBER 22, 2018
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand.
Zaius
AUGUST 28, 2018
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.
Forrester eCommerce
JUNE 8, 2018
What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator.
Retail TouchPoints
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?
Retail TouchPoints
SEPTEMBER 17, 2018
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.
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Retail TouchPoints
JANUARY 26, 2018
By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). Its original loyalty program awarded Woolworths customers with Qantas frequent-flyer points.
Kissmetrics
MARCH 22, 2018
Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers.
Groove
JANUARY 23, 2019
Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. To help you get started, we’ve outlined four proven ideas to improve customer experience.
Retail TouchPoints
APRIL 9, 2018
By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.
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Zaius
OCTOBER 31, 2017
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience.
|
TradeGecko
OCTOBER 30, 2018
The ghost economy not only comes with the immediate financial cost of stockouts, out-of-stocks, and returns , but there’s a further dimension to the ghost economy that’s harder to measure in dollars and cents and extremely detrimental in the long term - the impact on customer experience and loyalty.
GetElastic
JANUARY 24, 2018
Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. Fragmented Customer Experiences. It is not just customers who get frustrated.
Bronto
OCTOBER 17, 2017
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog.
Demac Media
OCTOBER 13, 2017
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more!
BigCommerce
FEBRUARY 23, 2018
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program?
Demac Media
OCTOBER 13, 2017
Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more!
Zaius
JULY 3, 2018
They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. Providing a curated experience to stand out.
Prisync
JANUARY 30, 2018
Is it possible to turn your everyday customers into advocates? At this point, you may realize that turning customers into advocates help you to create an audience who talks about you. Often times an incentive is involved when their referral becomes a customer.
Zaius
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.
Sailthru
FEBRUARY 1, 2018
In many ways, customer support professionals are the front lines of your organization. Unfortunately, the wisdom, insight, and data collected by the customer service team is generally not available to their colleagues on the marketing side.
Demac Media
JULY 12, 2017
We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order?
Sailthru
NOVEMBER 16, 2017
Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty. Establishing our brand as an authoritative, engaging, and thoughtful provider of information is crucial to turning visitors into customers.
GetElastic
OCTOBER 5, 2017
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How touching: A unified customer experience.
GetElastic
OCTOBER 5, 2017
In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How Touching: A Unified Customer Experience.
Prisync
SEPTEMBER 28, 2017
This could be anything from how often a customer shops at your store to how they engage with your social media channels. Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way.
Demac Media
MARCH 5, 2018
With so many amazing loyalty programs in virtually every industry, it can be hard to determine which features are the most effective. The Expert Loyalty Program Tips You Need! The best loyalty programs in the cosmetics industry create a sense of social status.
OrderDynamics
NOVEMBER 21, 2017
The holidays are fast approaching, customers are getting antsy, and frankly you have already been preparing for weeks. In-Store Pickup Or Perish: We’ve said it before, and we’ll say it again: an ideal retailer knows that, for customers, time is of the essence.
Zaius
JANUARY 22, 2019
In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Your role as a marketer today isn’t exactly a simple one.
Demac Media
JANUARY 18, 2018
Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. A 5% increase in loyalty can drive the avg.
iQmetrix
FEBRUARY 15, 2018
In the wireless retail space, customer experience is key. Creating positive, informative, and personalized experiences each time a customer walks in the door or looks up our brand online is the only way to foster customer loyalty. But what sets a great customer experience apart? Customer Experience
Zaius
DECEMBER 18, 2018
How much do you really know about your customers who shop with you in-store? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS).
Zaius
SEPTEMBER 6, 2018
Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Yes, getting a customer to make a first purchase is great.
Zaius
JULY 19, 2018
While it’s understandable that so many brands automatically offer a certain discount amount in exchange for a new customer’s email address, unfortunately, this practice has created a race to the bottom in pricing. . Yes, you want to create a customer experience that’s encouraging and friendly.
Wiser
JUNE 26, 2018
The key to their success lies in the strategic use of omni-channel efforts to connect the customer directly with the company. How do successful businesses allow the customer’s in person experience to be online and mobile friendly? Engage customers with social media tactics. .
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