The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.

How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand.

Customer Experience Trends In China, 2018

Forrester eCommerce

What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator.

How Retailers Can Build Customer Loyalty With Handwritten Notes

Retail TouchPoints

By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?

Personalization: The Key To A Powerful Customer Loyalty Program

Retail TouchPoints

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

What an Effective Customer Loyalty Program Looks Like in 2019

Scalefast

Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. That is, unless theys provide real value to customers. Loyalty programs can add to that special feeling when done correctly.

The Keys To Providing Great Customer Experience: Listen And Respond Quickly To Loyalty Program Feedback

Retail TouchPoints

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). Its original loyalty program awarded Woolworths customers with Qantas frequent-flyer points.

3 Ways to Increase Customer Loyalty

UpSellIt

Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one.

5 Simple Hacks To Uplift Your Sales And Loyalty Program Using Gift Cards

MakeWebBetter

Explore your options and uses of gift cards to uplift your sales and loyalty program. The post 5 Simple Hacks To Uplift Your Sales And Loyalty Program Using Gift Cards appeared first on MakeWebBetter. Are gift cards only for Holidays and seasonal sales?

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Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

Retail TouchPoints

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience.

Mobile Customer Experience Optimization with HiConversion

Guidance

As mobile adoption and mobile shopping gobble up a bigger slice of the pie, it’s critically important to test and optimize to create a frictionless mobile experience. The less frustrated the consumer, the better your impression and long-term customer loyalty.

The New Era Of Marketing Strategy

Forrester eCommerce

As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].

How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

GetElastic

Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. Fragmented Customer Experiences. It is not just customers who get frustrated.

How to Choose a Customer Loyalty Program Software

Groove

Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization. based on our client experience.

Know How to Plan for Black Friday Deals in 2019

MakeWebBetter

Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’.

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4 Ideas to Improve Customer Experience

Groove

Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. To help you get started, we’ve outlined four proven ideas to improve customer experience.

Get sale ready with Holiday Sale Calendar

MakeWebBetter

When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays.

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How does the ghost economy impact customer loyalty?

TradeGecko

The ghost economy not only comes with the immediate financial cost of stockouts, out-of-stocks, and returns , but there’s a further dimension to the ghost economy that’s harder to measure in dollars and cents and extremely detrimental in the long term - the impact on customer experience and loyalty.

The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets

Bronto

Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog.

How Can Your Online Customer Experience Affect Your Business?

Demac Media

Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more!

How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program?

How Can Your Online Customer Experience Affect Your Business?

Demac Media

Customer Experience (CX) is rapidly becoming something that will make or break a company when it comes to their eCommerce presence. What is Customer Experience exactly? It’s a key factor in ensuring your customers stay loyal to your brand, and keep coming back for more!

How to Find Your Customer Niche and Dig In

Zaius

They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. Providing a curated experience to stand out.

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

5 Ways To Turn Your Customers Into Advocates

Prisync

Is it possible to turn your everyday customers into advocates? At this point, you may realize that turning customers into advocates help you to create an audience who talks about you. Often times an incentive is involved when their referral becomes a customer.

How to Redeem Gift cards at a Retail Store?

MakeWebBetter

A customer can easily purchase and send a gift card if he doesn’t know what to buy […] The post How to Redeem Gift cards at a Retail Store? Nothing’s more rigorous than selecting a gift for someone and if you don’t know that someone’s interests, it will get even worse.

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Brand Trust and the Keys to Building It

UpSellIt

With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub , it’s become increasingly difficult to create a sense of trust among customers. . However, instilling a sense of trust in customers is a different matter entirely.

Three Things Consumers Wish Were Simpler — And How Brands Can Deliver

Retail TouchPoints

They’re looking for communications and experiences from brands that are easy to understand and engage with. While brands do a good job of prioritizing a simple experience in stores and online, they fall short when it comes to marketing and communications.

How Zendesk and Sailthru Are Breaking Down Data Silos and Improving the Customer Experience

Sailthru

In many ways, customer support professionals are the front lines of your organization. Unfortunately, the wisdom, insight, and data collected by the customer service team is generally not available to their colleagues on the marketing side.

Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth

Sailthru

Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty. Establishing our brand as an authoritative, engaging, and thoughtful provider of information is crucial to turning visitors into customers.

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A Secret Customer Retention Strategy

Demac Media

We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order?

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How touching: A unified customer experience.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

In addition to the general trend toward digital commerce in customer behavior, the cIoT will redefine the future of commerce. New technologies are changing the way customers are buying, as well as what they’re expecting from brands. How Touching: A Unified Customer Experience.

How Loyalty Programs Boost Your Conversion Rates

Prisync

This could be anything from how often a customer shops at your store to how they engage with your social media channels. Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way.

The Expert Loyalty Program Tips You Need for Your Industry

Demac Media

With so many amazing loyalty programs in virtually every industry, it can be hard to determine which features are the most effective. The Expert Loyalty Program Tips You Need! The best loyalty programs in the cosmetics industry create a sense of social status.

How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

Demac Media

Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. A 5% increase in loyalty can drive the avg.

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WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Zaius

In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Your role as a marketer today isn’t exactly a simple one.

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