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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. The new in-store AR game is designed to increase interest in the collection as well as share knowledge about life under the surface.

Games 289
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Your advertising creative needs to give your audience — in this case your target customers — something they find valuable.

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One Game To Rule Them All: Sports and Fandom in America

Forrester eCommerce

Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. On Saturday, December 9th, it all comes to […]

Games 246
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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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Virsona Teases Experiential Gaming Concept with NYC Pop-up

Retail TouchPoints

Virsona, a social video gaming and entertainment concept, has opened an experiential, semi-permanent pop-up “speakeasy” inside 787 Coffee on West 30 th Street in New York City. Virsona’s proprietary “portal” is at the heart of the experience.

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Creating a Better eCommerce Customer Experience

Groove

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. Customer service inconsistency (seeing a pattern yet?). Coupons game. The "Coupons Game". Signage inconsistency.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?