Bestway Wholesale, the UK’s largest independent food and drink wholesaler, has announced that it will be extending its digital services to include WhatsApp for its customers. This new service is set to provide Bestway with another game-changing solution that prioritises the needs of its customers in the wholesale sector.
The company acknowledges that its retailers value time, so the introduction of the WhatsApp Business API solution is both secure and efficient, while also being a familiar tool for many of its customers.
The service has been customised to offer personalised deals, promotions, video advertising, regional news, latest brochures, new products, and services for Bestway’s retailers. Customers are required to opt-in before any messages are sent, and the API technology used by Bestway is more powerful than the consumer or business versions of WhatsApp.
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Bestway Wholesale introduced the app service with a soft launch during their annual Thank You event, which took place at all 57 of its depots at the beginning of the year. In just the first two weeks, several thousand customers had already opted in to the service.
Dawood Pervez, Managing Director at Bestway Wholesale, has said that the new service allows the company to communicate directly with its customers, providing tailored messages that they can easily access for the latest updates about the business.
Bestway has partnered with b2b.store for the introduction of the WhatsApp Business API, which is set to revolutionise how the company targets, engages, and shares information with its customers.
Early figures from the soft launch indicate that WhatsApp is a powerful tool for Bestway, with 32% of messages read within the first 10 minutes of being sent, and rising to 55% within the first hour. More than 99.5% of customers have continued to use the service since the first message was sent, highlighting its effectiveness and value to retailers.
