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How Volkswagen Group Australia Ended Customer Experience Bonuses And Boosted Scores And Profitability

Forrester eCommerce

We know it’s a bad idea to pay employees for achieving customer experience (CX) metric targets. Jason Bradshaw and Andrew Sherwood-Jones from Volkswagen Group Australia (VGA) did it, and they shared their story with me (paywall). But how can companies move away from that practice if they’re already doing it?

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A Customer Obsessed Analyst Joins The Customer Experience Team

Forrester eCommerce

I’m pleased to share that on November 1, 2022, I joined Forrester’s Customer Experience (CX) team reporting to Rick Parrish. Now, this doesn’t mean that […].

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Mapping The Customer Experience in 6 Steps

Groove

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. 6 Steps For Mapping The Customer Experience. 6 Steps For Mapping The Customer Experience.

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LA Foods Group prioritise customer experience at Hendon store

TalkingRetail

London retailer LA Foods Group says its flagship and most recent outlet, at a prime commuter location in Hendon, shows it is better to focus on running a slick store with a superior level of service, including full shelves and amenable staff, than fixating about… This story continues at LA Foods Group prioritise customer experience at Hendon (..)

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Customer Experience Inspiration from Cannabis Brands

Retail TouchPoints

At the Retail Innovation Conference & Expo, CS Hudson, Temeka Group and Cookies brought their innovative store design and experience to attendees. Paul Nieboer, Partner at Temeka Group, digs into the inspiration for the experience, and how design and tech come together to engage and empower customers.

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Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

Retail TouchPoints

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. For each creation shared, the Lego Group will donate a play set to a child in need through charity partners like Save the Children.

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New KnitWell Group Encompasses Ann Taylor, Loft and Talbots Brands

Retail TouchPoints

Sycamore Partners has created a new holding company for its Ann Taylor , Loft and Talbots brands, the KnitWell Group , which will also provide oversight and shared services to the plus-size women’s apparel brand Lane Bryant. Sycamore had bought the brands from Ascena Retail Group for $540 million in November 2020.

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