How Volkswagen Group Australia Ended Customer Experience Bonuses And Boosted Scores And Profitability
Forrester eCommerce
JULY 21, 2020
We know it’s a bad idea to pay employees for achieving customer experience (CX) metric targets. Jason Bradshaw and Andrew Sherwood-Jones from Volkswagen Group Australia (VGA) did it, and they shared their story with me (paywall). But how can companies move away from that practice if they’re already doing it?
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