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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Creating a Frictionless Returns Process.

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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Retail TouchPoints

Adopting NewStore’s modular, mobile-first omnichannel cloud platform will allow Filson and Shinola store associates to provide more personalized service by consolidating customer, order and inventory data into one iOS app.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. Benefits for Retailers 1.

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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

Aptos ONE gives Cole Haan enterprise-grade point of sale capabilities that are delivered mobile first and cloud native, with highly resilient offline capabilities that give you the confidence of omnichannel transacting anytime and anywhere.” Cole Haan operates 90+ retail stores in the U.S.

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‘Surf Hippie’ Lifestyle Brand Faherty Unifies Physical and Digital Data to Enhance Omnichannel CX

Retail TouchPoints

DTC retailer Faherty Brand is implementing the NewStore Omnichannel Platform to unify its digital and physical retail operations as the company plans to expand its brick-and-mortar footprint across the U.S.