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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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Why the Future of the Mall is All About ‘Blend Spaces’

Retail TouchPoints

EPAM Continuum, a global innovation design firm that specializes in customer experience design, recently unveiled the concept of “Blend Space” to illustrate how experiential flow and physical-digital touch points can meet a range of needs and shopping “modes.” People want to know that what they are buying is the “right” thing for them.

Outdoor 266
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Making Fulfillment a Revenue Driver: 6 Ways Design and Tech Can Collaborate

Retail TouchPoints

But with the rise of omnichannel fulfillment, “phygital” experiences and more elevated storytelling, Nicholas believes design is going to matter a lot more: “Not at the expense of functionality or technology, of course, but through and with those elements.”

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Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Fast fashion brand Uniqlo is a leader in omni-channel innovation prioritizing both customer experience and fast delivery. By seamlessly connecting physical and digital experiences, Uniqlo enables shoppers to buy what, when, and where they want – via the web, mobile, brick & mortar stores, or even airport vending machines.

Channel 40
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NRF 2019 Observations

OrderDynamics

We’ve seen omnichannel, unified commerce, customer experience, AI, AR innovations emerge and become real. This will drive customers to your brand and attract the best talent. Another encouraging sign in 2018, has been companies focusing their strategies around the customer experience.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences.