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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. Many retailers are at this stage.

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Microsoft Leads the Charge to Help Retailers Harness Cloud Technology with New Industry Alliance

Retail TouchPoints

Microsoft has launched a new Retail Cloud Alliance (RCA) aimed at educating and empowering retailers to leverage cloud technology effectively. This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences. In fact, according to a Forrester Consulting study sponsored by Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As retailers ride the AI wave, it’s important to simultaneously address both the opportunities and responsibilities it brings. Moreover, ethical AI training in retail should also focus on inclusivity.

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Tech, Talent, and Partner Innovation is the Secret Sauce for Retailers to Stay Competitive

Retail TouchPoints

Put mildly, it has been a challenging few years for retailers. consumers are increasingly looking for deals and overall experience when shopping. Retailers cannot take this resilience for granted. For retailers, they must start at the top, working to identify leaders capable of driving innovation and attracting top-tier talent.