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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester eCommerce

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

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Unlock IT Operational Excellence in Seven Steps

Forrester eCommerce

AIOps and observability have become crucial for businesses seeking to optimize their IT operations. These technologies offer the promise of enhanced efficiency, improved decision-making, and better customer experiences.

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Announcing the Forrester Tech Tide™: Enterprise Localization Technologies

Forrester eCommerce

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. If so, you should review your localization tech stack. A Rising […]

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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Microsoft Leads the Charge to Help Retailers Harness Cloud Technology with New Industry Alliance

Retail TouchPoints

Microsoft has launched a new Retail Cloud Alliance (RCA) aimed at educating and empowering retailers to leverage cloud technology effectively. This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Yet as more retailers turn to immersive customer experiences to create a competitive advantage, there is one major problem many are unprepared for: unreliable internet. To truly bring immersive experiences to life, retailers need to examine their tech stack closely. That’s where cloud-optional technology comes into play.

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The Home Depot Appoints New CIO, Creates Customer Experience Role

Retail TouchPoints

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO. Before that Carey worked for 20 years at Walmart with roles including SVP and CTO. “In