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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Want your own Outdoor Voices shirt? Want your own Outdoor Voices shirt? Retargeting.

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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

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Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it…

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REI And West Elm Debut Co-Curated Outdoors Collection

Retail TouchPoints

REI and West Elm have introduced the co-branded REI x West Elm collection of outdoor lifestyle products, which will be merchandised in the stores of both retailers and on their respective e-Commerce sites at REI.com/westelm and Westelm.com/REI. The partnership marks the first time that REI Co-op is selling gear through another retailer.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. use #doingthings when they’re sporting Outdoor Voices apparel. they’re so great.

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