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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. 3 Tips When Navigating the new Data Privacy Landscape. Current data privacy laws in the U.S.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

While some are charging customers fees to simultaneously slow and offset rising costs resulting from elevated return rates, others are adopting returnless refund policies. This approach — where customers are refunded without being required to return an unwanted item — has its place, but it’s not a blanket solution.

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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

Retail TouchPoints

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even.

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Creating a Better eCommerce Customer Experience

Groove

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. The Time Magazine article that certainly piqued my interest was "What's Wrong with Online Shopping.". Signage inconsistency.

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.