Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences
Retail TouchPoints
MAY 3, 2023
I will share a customer case example that answers these questions. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Data Quality, Automation and Flexibility The Lawson team analyzed and used ID-POS data to extract features based on customer value.
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