38 Ecommerce Terms Every Marketer Needs to Know


But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. We know the ecommerce world changes rapidly, and it can be tough to keep up.

Ecommerce Terms You Need To Know To Manage Your Digital Business


A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. The average value a customer spends in a typical visit to a business. FastSpring’s end-to-end platform manages all back-office operations for customers. A phrase often used to describe a specific action a customer can take. The percentage of visitors to a given page that convert into customers.